DS AUTOMOBILES EV MODELS
DS Automobiles is the luxury car brand of the PSA Group which includes Peugeot, Citroën, and partners with Dongfeng in China. The electric vehicle strategy of the PSA Group set in 2016 puts DS Automobiles EV models as the technical lead for its push into plug-in electric vehicles by 2019. DS is already a participant in the Formula E series along with Richard Branson in the DS Virgin Racing Formula E Team. It is anticipated that the first model would be the DS 6 SUV, which strays from the 2015 announcement that the Group is following a bottom-up development path, starting with plug-in variants from the smaller models. The Group developed a Common Modular Platform chassis which would be able to take a fully electric drivetrain for smaller models (B and C segment ) in conjunction with Dongfeng of China. The CMP platform’s design specifics is to achieve a pure electric range of 280mi and two charge levels, a 30 minute / 80% fast charge and a home charger which can deliver 90mi in 90minutes and fully charge in 8-hours.
The April 2016 statement by the Group, introducing it’s “Push to pass” electric vehicle strategy indicated that four new BEV and seven PHEV would be built on the platform. The whole range, the first expected in 2019, will reach the market by 2021. A second platform, the Efficient Modular Platform (EMP2) for compact and premium model ranges ( C and D Segment), developed in 2013 and first used in the Citroen C4 Picasso, Peugeot 308 and some joint venture vehicles in China would form the basis of Plug-In Hybrid SUVs and CUVs. The EMP2 deliver a 60km driving range while not taking away from the vehicle’s trunk space.
DS EV MODELS
DS D3 -2019
Common Modular Platform – CMP
50kWh Lithium-ion battery
Electric Motor 115hp
Range 280mi / 448km (NEDC)
7kW Onboard Charger
Charge 7.5 miles per minute
Fast Charge 80% in 30 minutes
Level 2 Charge 62 miles in 90 minutes and full charge in 8 hours
Top Speed 93mph / 148.8km/h
Efficient Modular Platform – EMP2
Plug-In Hybrid paired with 150hp – 200hp petrol engines
12 -13kWh Lithium-ion battery
Electric Motor 80kW / 107hp
Range 37mi / 60km
Level 1 Charge on home socket in 4.5 hours
Level 2 Charge 32A socket – Optional 2.5 hours
Onboard Charger 3.3kW, 6.6kW Optional
DS AUTOMOBILES EV SALES
DS AUTOMOBILES EV MODELS IN THE NEWS
Week 18 2018 - Ford shifts a third of budget to EVs
Last week Ford caused a minor stir when the company announced that it would stop producing passenger cars, except for the Focus and Mustang. This means that the Ford C-Max Energi and Ford Fusion will be discontinued, although no specific timing has been given for the move. The strategy shift is part of the company’s realignment to focus on electric vehicles and the profitable SUV and Crossover segment. The automaker announced that it would shift one-third of its budget to electric vehicles.
Part of Ford’s strategy to make up for lost ground is to create partnerships in China and India while also shifting to mobility solutions. This week Ford Smart Mobility LLC and Chinese automaker Zotye signed a Memorandum of Understanding (MOU) to establish a joint venture (JV) to provide smart, customized all-electric vehicle solutions to fleet operators and drivers in China’s fast-growing ride-hailing market.
Many operators in China’s ride-hailing market are looking to expand their fleets with electric vehicles. According to Boston Consulting Group, the local ‘e-hailing’ market is expected to grow by 19 percent annually through 2022, with an overall fleet size potentially reaching up to 26 million.
This week Didi, the largest ride-hailing company in China announced that it would up its use of EVs from the current 250,000 to 10 million EVs in 2028.
As part of Ford’s commitment to building smart vehicles for a smart world, and to pave the way for a future of V2X and autonomous vehicles, the new JV will also engage with local governments and cities to support the development of integrated transportation solutions covering data connectivity and software systems to improve traffic flow, reduce congestion and enhance the commuter experience.
Week 5 2018 - Changan bails out DS JV in China
Even foreign brands are not spared, state-owned Changan this week had to approve a 1.8 billion yuan ($285 million) bailout for PSA’s local Citroen DS venture after suffering a 68% drop in sales in 2017 which contributes to the company technically becoming insolvent. The funds will be used to realign the lossmaking 50/50 JV and to develop EV models. Most automakers are now focussing on EV development as a way to yet again use state incentives to prop up their finances. Changan also announced a 50/50 JV with Mazda to develop EVs where the local operator will supply the technology and the Japanese automaker the body. The first EV from the JV will be a compact crossover in 2019.
Week 35 2017 - PSA EV line-up revealed
PSA announced that it would add the DS3, Peugeot 208 and 2008 as its first electric vehicles since the iON in 2010. Battery electric versions of the DS3 Crossback and Peugeot 208 built on PSA’s Common Modular Platform (CMP) is to enter the market in 2019, followed by the Peugeot 2008 in 2020. The announcement is in line with the French Group’s strategy to bring one pure EV to market every year starting 2019, with an eventual goal to have 7 PHEVs and 4 BEVs by 2023. The plug-in hybrid range of seven models by 2023 will be based on its EMP2 platform and include the DS 7 Crossback, Peugeot 5008, and Citroen C5 Aircross.
Week 25 2017 - Self-driving DS 7 Crossback next year
Week 24 2017 - New EVs announced
This week saw the announcement of four new EV models by Audi, DS Auto, Tata Motors and Hyundai. The four brands will release electrified versions of existing model ranges as they rush to enter the market.
Audi announced its intentions to launch an electrified version of the Q2 SUV for the Chinese market. The Q2 will compete with the BMW Brilliance X1 which is also specifically produced for the Chinese EV market.
PSA Group’s luxury brand DS announced that it will release an all-electric vehicle or PHEV every year from 2019 starting with the DS7 Crossback. In other news, PSA Group and Changan deepened their relationship in China with the intent to jointly develop electric vehicles in a similar fashion as the VW JAC JV announced earlier this month.
Tata Motors will enter the India market with an electric version of the Tata Tiago hatchback. The Tiago will be Tata’s first production EV. In 2015 the market speculated that the Indian company was to bring the Tata Megapixel to market in 2016 as its first EV but market conditions did not favor EVs at the time. The Indian Government has since embarked on a drive to change to 100% EV in 2030.
Hyundai revealed its latest EV, an electric version of the Hyundai Kona SUV. The car is expected to reach the market late 2018 and will be unveiled at the Frankfort Auto Show in September 2017. Although no specifics has been revealed the Kona is expected to have a range of 217 miles from a 50kWh battery and will be priced below $40,000. In related news, the Korean company announced that it will increase production of the popular Hyundai Ioniq with 50%.
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