DS Electric Vehicles

DS Automobiles is the luxury car brand of the PSA Group which includes Peugeot, Citroën, and partners with Dongfeng in China. The electric vehicle strategy of the PSA Group set in 2016 puts DS Automobiles EV models as the technical lead for its push into plug-in electric vehicles by 2019. DS is already a participant in the Formula E series along with Richard Branson in the DS Virgin Racing Formula E Team. It is anticipated that the first model would be the DS 6 SUV, which strays from the 2015 announcement that the Group is following a bottom-up development path, starting with plug-in variants from the smaller models. The Group developed a Common Modular Platform chassis which would be able to take a fully electric drivetrain for smaller models (B and C segment ) in conjunction with Dongfeng of China. The CMP platform’s design specifics is to achieve a pure electric range of 280mi and two charge levels, a 30 minute / 80% fast charge and a home charger which can deliver 90mi in 90minutes and fully charge in 8-hours.

The April 2016 statement by the Group, introducing it’s “Push to pass” electric vehicle strategy indicated that four new BEV and seven PHEV would be built on the platform. The whole range, the first expected in 2019, will reach the market by 2021. A second platform, the Efficient Modular Platform (EMP2) for compact and premium model ranges ( C and D Segment), developed in 2013 and first used in the Citroen C4 Picasso, Peugeot 308 and some joint venture vehicles in China would form the basis of Plug-In Hybrid SUVs and CUVs. The EMP2 deliver a 60km driving range while not taking away from the vehicle’s trunk space.

Common Modular Platform – CMP

50kWh Lithium-ion battery

Weight 300kg

Electric Motor 115hp

Range 280mi / 448km (NEDC)

7kW Onboard Charger

Charge 7.5 miles per minute

Fast Charge 80% in 30 minutes

Level 2 Charge 62 miles in 90 minutes and full charge in 8 hours

Top Speed 93mph / 148.8km/h

Efficient Modular Platform – EMP2

Plug-In Hybrid paired with 150hp – 200hp petrol engines

12 -13kWh Lithium-ion battery

Electric Motor 80kW / 107hp

Range 37mi / 60km

Level 1 Charge on home socket in 4.5 hours

Level 2 Charge 32A socket – Optional 2.5 hours

Onboard Charger 3.3kW, 6.6kW Optional

DS Pure Electric Models

DS 3 Crossback E-Tense

DS Plug-in Hybrid Electric Models

DS 9

DS D7 Crossback e-Tense 4x4

DS Concept EV Models

E-Tense Concept

3 Electrum

DS Electric Car Strategy in the news

Week 5 2018 Changan bails out DS JV in China

Even foreign brands are not spared, state-owned Changan this week had to approve a 1.8 billion yuan ($285 million) bailout for PSA’s local Citroen DS venture after suffering a 68% drop in sales in 2017 which contributes to the company technically becoming insolvent. The funds will be used to realign the lossmaking 50/50 JV and to develop EV models. Most automakers are now focussing on EV development as a way to yet again use state incentives to prop up their finances. Changan also announced a 50/50 JV with Mazda to develop EVs where the local operator will supply the technology and the Japanese automaker the body. The first EV from the JV will be a compact crossover in 2019.

Week 35 2017 PSA EV line-up revealed

PSA announced that it would add the DS3, Peugeot 208 and 2008 as its first electric vehicles since the iON in 2010. Battery electric versions of the DS3 Crossback and Peugeot 208 built on PSA’s Common Modular Platform (CMP) is to enter the market in 2019, followed by the Peugeot 2008 in 2020. The announcement is in line with the French Group’s strategy to bring one pure EV to market every year starting 2019, with an eventual goal to have 7 PHEVs and 4 BEVs by 2023. The plug-in hybrid range of seven models by 2023 will be based on its EMP2 platform and include the DS 7 Crossback, Peugeot 5008, and Citroen C5 Aircross.

Week 25 2017 Self-driving DS 7 Crossback next year

The French PSA Group announced that it plans to have a Level 3 self-driving vehicle by 2020 and introduce semi-autonomous DS 7 Crossback next year. The PSA systems are called ‘Traffic Jam Chauffeur’ and ‘Highway Chauffeur’.

Week 24 2017 New EVs announced

This week saw the announcement of four new EV models by Audi, DS Auto, Tata Motors and Hyundai. The four brands will release electrified versions of existing model ranges as they rush to enter the market.

PSA Group’s luxury brand DS announced that it will release an all-electric vehicle or PHEV every year from 2019 starting with the DS7 Crossback. In other news, PSA Group and Changan deepened their relationship in China with the intent to jointly develop electric vehicles in a similar fashion as the VW JAC JV announced earlier this month.

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