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The German automaker plans to introduce a new electric vehicle model every year beginning in 2018, the e-tron Quattro SUV, as it races to catch up to Tesla and other rivals in the luxury car market. The vehicle will be manufactured at the German automakers Belgium and is rumored to have a 95kWh battery enabling a range of over 500km or  310  miles NEDC. The new effort will begin with its first all-electric luxury-class SUV, which will be based on the Audi e-tron Quattro concept car that debuted in September at the International Motor Show in Frankfurt. The German automaker still sees potential with hydrogen fuel too.


Article by Kirsten Korosec





Audi-A6-L-e-tron phev



Audi Q7 e-tron - 3.0 TDI Quattro











Go to our detailed breakdown of Global EV Sales to see how the AUDI electric car strategy fares to its competitors in the fast-growing EV market.



2017 Week 50 - Audi Sport to bring pure EV by 2020

Audi Sport, the performance division of the German automaker, announced that it will offer all-electric models from the end of 2020 in a bid to compete with Volvo‘s Polestar and Tesla.

2017 Week 48 - Audi to develop 2 electric SUVs

Audi announced that it will two new all-electric SUVs by 2021 at its Ingolstadt plant. The news was announced after a meeting between labor and management where job security concerns were discussed.

2017 Week 39 - AUDI will produce EVs at all its plants

Earlier the year we reported that unions at Audi approaching management asking to assemble electric vehicles at more of its plants. The unions feared job losses for those being left out of opportunities to gain skills should the technology overtake combustion vehicles. This week Reuters reported that the German automakers CEO, Rupert Stadler, responded to the request by employees by committing that EVs would be manufactured at all its plants across the globe, including Hungary and Mexico. The commitment is made as the company gears up to roll-out 20 EVs by 2025.

2017 Week 37 - AUDI showcases self-driving progress at FAS

Audi showcased the progress it made thus far on autonomous technology from SAE Levels 3 to 5 at the Frankfurt Auto Show this week, through three vehicles with autonomous capability. The Audi A8 with Traffic Jam Pilot, allowing full autonomy on highways up to speeds of 60kmh (37.3mph). The Audi Aicon, the German automaker’s Vision vehicle for self-driving. The Aicon, pictured below, has no pedals or steering wheel and is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 – 497.1 mi) on a single charge. The company also introduced the Audi Elaine, an electric-powered SUV coupe that in a few short years will make highly automated driving possible – at times even without a driver on board.

Top 5 Electric Vehicle News Stories of Week 37 2017

2017 Week 26 - AUDI and Schaeffler partner on Formula E powertrain

Audi and German auto parts company, Schaeffler, partnered to develop a new powertrain for the ABT Schaeffler Audi Sport Formula E Race Team. The partnership will be around the development for the next three generations of the race car’s powertrain. The team has finished on the podium for the past two seasons and is again lying second in the third iteration of the ever-popular event.

2017 Week 25 - Audi start testing self-driving in New York

Audi started testing Level 3 autonomous vehicles in New York. Audi calls the technology ‘Audi Highway Pilot’.

2017 Week 25 - Audi e-tron Sportback production date unveilled

Two VW Group companies this week confirmed the production of exciting concept vehicles introduced recently.

Audi announced that it will start producing the Audi e-tron Sportback EV at its Brussels plant from 2019 while VW’s Chairman, Dr. Herbert Diess confirmed that it will produce a version of the of the I.D. Buzz unveiled last year. The I.D. Buzz will join the I.D. Crozz in production and compete with Tesla‘s expected Type II people carrier.

2017 Week 24 - New EVs announced

This week saw the announcement of four new EV models by AudiDS Auto, Tata Motors and Hyundai. The four brands will release electrified versions of existing model ranges as they rush to enter the market.

Audi announced its intentions to launch an electrified version of the Q2 SUV for the Chinese market. The Q2 will compete with the BMW Brilliance X1 which is also specifically produced for the Chinese EV market.

2017 Week 14 - Audi and Porsche to Accelerate EV's through partnership

VW sister companies, Audi and Porsche, to accelerate their respective electric vehicle strategies, this week announced that they would jointly develop a shared electric vehicle platform allowing the automakers a faster route to electric, connected and autonomous technology. The partnership will last til 2025. The German based VW Group‘s electric vehicle strategy is built on its MEB electric platform architecture, while Porsche targets the delivery of its first electric vehicle, the Mission E by 2020 and Audi, an electric SUV based on the e-Tron Quattro by 2018. Both vehicles will have various degrees of autonomy as part of its offering.

2017 Week 13 - Audi staff pushing for more EVs

News from the past week shows the that the pendulum is swinger quicker than expected for electric vehicles. The results of two surveys in the UK this week was a clear indication that demand for electric vehicles is much more than most automakers anticipated. Google searches for the electric vehicles has also surged by 127%.

A survey by Venson Automotive Solutions shows that 85% of respondents from a survey in the UK are now seriously considering buying an EV. Reading between the lines, wattEV2Buy finds it significant that range is no longer the deterring factor when prospective buyers are considering buying an EV. For long, most respondents to such surveys cited range as overarching reason for not buying an EV. In the Venson Survey, a lack of charging stations was the biggest reason for prospective buyers to put off the buying decision. In a separate survey by Carbuyer, 61% of respondents said they would not buy diesel vehicles again because of “diesel gate,” the spectacular “own goal” by big auto. Diesel sales were down 9% in the UK for the month of February while plug-in vehicles rose by 49%.

Most automakers have caught on to the shift, but not aggressive enough, while others are being forced to produce plug-in electric vehicles. Labor organizations within Audi have asked management to build more electric vehicles, as some of the factory units fear missing out on the technology will lead to job losses. Hyundai was forced by shareholders to shift focus on Fuel Cell Hybrid Vehicles to plug-in electric vehicles, while Daimler has accelerated its massive $10 billion planned investment in EV’s. All these turnarounds in strategy pale in comparison to that of Sergio Marchionne, FIAT Chrysler‘s CEO, but more Hyundai, FIAT, and Daimler later in the post.

2017 Week 7 - Audi comfortably retains its second position in the Formula E team standings

The 3rd event in the current series of the Formula-E electric vehicle street racing calendar held Buenos Aires Argentina ended yet again with a victorious Renault.eDams team. The e.Dams driver, Swiss-born Sebastian Buemi clinched his 3rd win of the series. The Brasilian Lucas Di Grassi’s 2nd position kept Audi’s ABT Schaeffler standings in the overall second position. The Chinese teams of Next EV and Techeeta were the only teams climbing the rankings, now lying 4th and 5th respectively. Newcomer Panasonic Jaguar has yet to score a single point in the 3rd season, with its drivers Evans and Carrol ending 18th and 19th. 

2017 Week 4 - Audi calls on auto dealers to get their EV act together

A barrier to the electric vehicle sector has long been auto dealers and one reason why Tesla chose a direct selling model. Now Audi, a Volkswagen company, and automaker who is also betting its future on electric vehicles told dealers to get behind the technology. Auto dealers are blocking the technology because less moving parts will lead to fewer service calls, taking away annuity income. The President of Audi America, in his keynote address to the National Automobile Dealers Association, told the audience that the industry would be entirely electric in 10 years and they have to change their business models to remain relevant.

2016 Week 51 - Audi 3rd in Customer Survey

Tesla voted the consumers darling in the Consumer Reports Annual Owner Satisfaction Survey with 91% Tesla owners responded with a “Definitely yes” when asked if they will buy the brand again. Second with only 84% was Porsche. The bottom quartile included brands such as Jeep, Nissan, Fiat, and Volkswagen, which dropped eight places. The survey included over 300,000 vehicles. Can the States who is refusing Tesla’s direct selling model, naysayers, and auto dealers refusing to get behind electric vehicles please respond to this? For the complete list follow the link.

2016 Week 37 - Connected vehicles

Audi China and FAWVolkswagen this week announced that it entered into agreements with three Chinese internet technology companies, Alibaba, Baidu, and Tencent respectively. The partners will deepen their cooperation in the areas of data analysis, internet-vehicle platform building, and intelligent urban transport. Audi aims to deepen its digital footprint in China which has become the lead market for digital technologies.

2016 Week 29 - Strategy

Another automaker, Audi, this week outlined its plans to bed down on an electric vehicle strategy by introducing targets to produce at least 450,000 plug-in units per year by 2025. The company will increase R&D to around a third of its budget, at the expense of combustion technology programs.

2016 Week 25 - Strategy

AUDI to challenge Tesla in the race to be the lead in the electric vehicle sector. The company hopes to leverage it’s mass production expertise to trump Tesla. Mass production has been Elon Musk’s Achille’s heel up to now.


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