AUDI ELECTRIC VEHICLES
The German automaker plans to introduce a new electric vehicle model every year beginning in 2018, the e-tron Quattro SUV, as it races to catch up to Tesla and other rivals in the luxury car market. The vehicle will be manufactured at the German automakers Belgium and is rumored to have a 95kWh battery enabling a range of over 500km or 310 miles NEDC. The new effort will begin with its first all-electric luxury-class SUV, which will be based on the Audi e-tron Quattro concept car that debuted in September at the International Motor Show in Frankfurt. The German automaker still sees potential with hydrogen fuel too.
Article by Kirsten Korosec
AUDI EV SALES
AUDI ELECTRIC CARS IN THE NEWS
2018 Week 19 - Audi EV release dates set
AUDI announced that it would host the world premiere of the much anticipated Audi e-tron SUV on the 30th of August this year at the Audi Summit in Brussels. The VW company made the announcement to shareholders at its 129th Annual General Meeting in Ingolstadt while explaining the company’s transformation after the diesel gate fiasco. Audi’s Board of Management informed shareholders that one of the objectives of its Action and Transformation Plan is to sell 800,000 electrified vehicles per annum by 2025 from 20 electrified models. The company will expand its current portfolio to include plug-in hybrid and all-electric vehicles in each model range by 2025. Audi also aims to generate €1 billion through providing digital services via the myAudi customer portal by the year 2025. The E-tron Quattro EV SUV will be the first to provide the service whereby customers can book various functions online via the service. The Audi Quattro will be equipped with a 150kW fast charge system and have a range of 400km (250mi) in WLTP driving cycle. Not only will the Quatro E-tron be a zero-emission vehicle, but it will also be the first premium car to be produced in a certified CO2-neutral high-volume production facility. AUDI plans to transform all its production sites worldwide CO2 neutral by 2030.
The Management Board plans to invest €40 billion to support the company’s shift to e-mobility, self-driving, and digitization to develop products such as the AUDI Aicon presented the Frankfurt Auto Show in 2017. AUDI this week announced that the pilot program for the AUDI AICON A-EV would commence in 2021. The second EV following on the Quattro e-tron will be the Audi e-tron Sportback in 2019, followed by the Audi e-tron GT from Audi Sport and an electric model in the premium compact segment in 2020. The premium VW brands, Audi and Porsche, are working together to implement the premium-architecture electrification for mid-range, full-size and luxury-class electric cars.
2018 Week 10 - Q6 E-tron prototype unveiled.
Audi unveiled the prototype for its first all-electric model at the Geneva Motor Show, the Audi E-Tron Q6 SUV. Audi Chairman of the Board, Rupert Stadler, said, “Audi sets an important milestone for the company’s future with its first purely electrically powered model, in 2020 we will have three all-electric vehicles in our product range, with a four-door Gran Turismo – the production version of the Audi e-tron Sportback concept – and a model in the compact segment joining the sporty SUV. We will be launching more than 20 electric cars and plug-in hybrids by 2025 – spread across all segments and concepts.”
2018 Week 10 - Audi and FAW EV strategy
Also, Audi and FAW will set up a company for new mobility and digital services. “China is taking a pioneer role in terms of digitization. In the future, we can respond to customer requests with even more agility in this area and offer new digitization concepts”, adds Wedler. Among other projects, the new mobility company will take over the premium mobility service Audi on demand+ which was launched in Beijing in September 2017.
2017 Week 50 - Audi Sport to bring pure EV by 2020
2017 Week 48 - Audi to develop 2 electric SUVs
2017 Week 39 - AUDI will produce EVs at all its plants
Earlier the year we reported that unions at Audi approaching management asking to assemble electric vehicles at more of its plants. The unions feared job losses for those being left out of opportunities to gain skills should the technology overtake combustion vehicles. This week Reuters reported that the German automakers CEO, Rupert Stadler, responded to the request by employees by committing that EVs would be manufactured at all its plants across the globe, including Hungary and Mexico. The commitment is made as the company gears up to roll-out 20 EVs by 2025.
2017 Week 37 - AUDI showcases self-driving progress at FAS
Audi showcased the progress it made thus far on autonomous technology from SAE Levels 3 to 5 at the Frankfurt Auto Show this week, through three vehicles with autonomous capability. The Audi A8 with Traffic Jam Pilot, allowing full autonomy on highways up to speeds of 60kmh (37.3mph). The Audi Aicon, the German automaker’s Vision vehicle for self-driving. The Aicon, pictured below, has no pedals or steering wheel and is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 – 497.1 mi) on a single charge. The company also introduced the Audi Elaine, an electric-powered SUV coupe that in a few short years will make highly automated driving possible – at times even without a driver on board.
2017 Week 26 - AUDI and Schaeffler partner on Formula E powertrain
Audi and German auto parts company, Schaeffler, partnered to develop a new powertrain for the ABT Schaeffler Audi Sport Formula E Race Team. The partnership will be around the development for the next three generations of the race car’s powertrain. The team has finished on the podium for the past two seasons and is again lying second in the third iteration of the ever-popular event.
2017 Week 25 - Audi start testing self-driving in New York
2017 Week 25 - Audi e-tron Sportback production date unveilled
Audi announced that it will start producing the Audi e-tron Sportback EV at its Brussels plant from 2019 while VW’s Chairman, Dr. Herbert Diess confirmed that it will produce a version of the of the I.D. Buzz unveiled last year. The I.D. Buzz will join the I.D. Crozz in production and compete with Tesla‘s expected Type II people carrier.
2017 Week 24 - New EVs announced
This week saw the announcement of four new EV models by Audi, DS Auto, Tata Motors and Hyundai. The four brands will release electrified versions of existing model ranges as they rush to enter the market.
Audi announced its intentions to launch an electrified version of the Q2 SUV for the Chinese market. The Q2 will compete with the BMW Brilliance X1 which is also specifically produced for the Chinese EV market.
2017 Week 14 - Audi and Porsche to Accelerate EV's through partnership
VW sister companies, Audi and Porsche, to accelerate their respective electric vehicle strategies, this week announced that they would jointly develop a shared electric vehicle platform allowing the automakers a faster route to electric, connected and autonomous technology. The partnership will last til 2025. The German based VW Group‘s electric vehicle strategy is built on its MEB electric platform architecture, while Porsche targets the delivery of its first electric vehicle, the Mission E by 2020 and Audi, an electric SUV based on the e-Tron Quattro by 2018. Both vehicles will have various degrees of autonomy as part of its offering.
2017 Week 13 - Audi staff pushing for more EVs
News from the past week shows the that the pendulum is swinger quicker than expected for electric vehicles. The results of two surveys in the UK this week was a clear indication that demand for electric vehicles is much more than most automakers anticipated. Google searches for the electric vehicles has also surged by 127%.
A survey by Venson Automotive Solutions shows that 85% of respondents from a survey in the UK are now seriously considering buying an EV. Reading between the lines, wattEV2Buy finds it significant that range is no longer the deterring factor when prospective buyers are considering buying an EV. For long, most respondents to such surveys cited range as overarching reason for not buying an EV. In the Venson Survey, a lack of charging stations was the biggest reason for prospective buyers to put off the buying decision. In a separate survey by Carbuyer, 61% of respondents said they would not buy diesel vehicles again because of “diesel gate,” the spectacular “own goal” by big auto. Diesel sales were down 9% in the UK for the month of February while plug-in vehicles rose by 49%.
Most automakers have caught on to the shift, but not aggressive enough, while others are being forced to produce plug-in electric vehicles. Labor organizations within Audi have asked management to build more electric vehicles, as some of the factory units fear missing out on the technology will lead to job losses. Hyundai was forced by shareholders to shift focus on Fuel Cell Hybrid Vehicles to plug-in electric vehicles, while Daimler has accelerated its massive $10 billion planned investment in EV’s. All these turnarounds in strategy pale in comparison to that of Sergio Marchionne, FIAT Chrysler‘s CEO, but more Hyundai, FIAT, and Daimler later in the post.
2017 Week 7 - Audi comfortably retains its second position in the Formula E team standings
The 3rd event in the current series of the Formula-E electric vehicle street racing calendar held Buenos Aires Argentina ended yet again with a victorious Renault.eDams team. The e.Dams driver, Swiss-born Sebastian Buemi clinched his 3rd win of the series. The Brasilian Lucas Di Grassi’s 2nd position kept Audi’s ABT Schaeffler standings in the overall second position. The Chinese teams of Next EV and Techeeta were the only teams climbing the rankings, now lying 4th and 5th respectively. Newcomer Panasonic Jaguar has yet to score a single point in the 3rd season, with its drivers Evans and Carrol ending 18th and 19th.
2017 Week 4 - Audi calls on auto dealers to get their EV act together
A barrier to the electric vehicle sector has long been auto dealers and one reason why Tesla chose a direct selling model. Now Audi, a Volkswagen company, and automaker who is also betting its future on electric vehicles told dealers to get behind the technology. Auto dealers are blocking the technology because less moving parts will lead to fewer service calls, taking away annuity income. The President of Audi America, in his keynote address to the National Automobile Dealers Association, told the audience that the industry would be entirely electric in 10 years and they have to change their business models to remain relevant.
2016 Week 51 - Audi 3rd in Customer Survey
Tesla voted the consumers darling in the Consumer Reports Annual Owner Satisfaction Survey with 91% Tesla owners responded with a “Definitely yes” when asked if they will buy the brand again. Second with only 84% was Porsche. The bottom quartile included brands such as Jeep, Nissan, Fiat, and Volkswagen, which dropped eight places. The survey included over 300,000 vehicles. Can the States who is refusing Tesla’s direct selling model, naysayers, and auto dealers refusing to get behind electric vehicles please respond to this? For the complete list follow the link.
2016 Week 37 - Connected vehicles
Audi China and FAW–Volkswagen this week announced that it entered into agreements with three Chinese internet technology companies, Alibaba, Baidu, and Tencent respectively. The partners will deepen their cooperation in the areas of data analysis, internet-vehicle platform building, and intelligent urban transport. Audi aims to deepen its digital footprint in China which has become the lead market for digital technologies.
2016 Week 29 - Strategy
2016 Week 25 - Strategy
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