DONGFENG FENGSHEN ELECTRIC CARS
The State-owned Dongfeng, one of the top four vehicle manufacturers, is China. It partners with various international auto companies, including the PSA Group, Renault, Honda, Nissan, and KIA. Most of the vehicles it manufacturers is in Joint Venture with these multinationals, except for the vehicles branded under the Dongfeng Fengshen, which is its own. The company was the largest auto company by volume in 2014. The following is an example of the brand strategy – the Dongfeng-branded Venucia e30 manufactured in collaboration with Nissan through the JV company Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Dongfeng Fengshen E30, which is the companies own developed vehicle.
The Dongfeng Fengshen EV strategy aims to develop six EVs by 2020, three BEVs and three PHEVs starting with the E70 and AX5 SUV in 2017.
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Week 27 2017 - Dongfeng to focus on EVs and SUVs
The state-owned Chinese automaker Dongfeng, a top four vehicle producer in China, which primary strategy has historically been the production of localized cars of various international auto companies such as the PSA Group, Hyundai, Honda, Nissan, and Kia. The company’s in-house developed vehicles are sold under the Dongfeng Fengshen brand which up to now had little EV models. On the 3rd of July, the GM of Dongfeng Fengshen announced during the unveiling of its AX4 SUV that the company will focus on SUVs and EVs from now going forward. The GM, Mr. Lui Hong, did not specify if the vehicles will be based on the new AX5 SUV, AX7 or the E70.
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