CHANGAN ELECTRIC CAR STRATEGY
(CHANA EV MODELS)
The no-frills Chinese carmaker Changan, also know as Chana, is a state-owned enterprise in Chongqing China and is one of the top 4 automakers in the country. The company is to produce 34 new energy models by 2025 and invest 18 billion yuan ($3 billion) into new energy vehicle development during a 10-year period. The company expects that by 2020 between 7%-10% of its sales to be of new energy vehicles. The Eado EV is Changan’s first electric vehicle in a planned pipeline of electric cars by 2025. The popular Changan BenBen EV followed the Eado EV in October 2016 with the Eulove MPV van and Eado PHEV expected in 2017 with talk of the CS15 SUV EV following thereafter. Other PHEV models will include the CS75 PHEV, CS35 PHEV, and V7 PHEV. Various international automakers including PSA, Ford, and Suzuki has joint ventures with the company.
Changan’s EV strategy is underpinned by its “6321” new energy technology goals, which includes a pure electric vehicle range of 600km, the technology to be electric, intelligent and lightweight, consisting of two pure electric vehicle platform’s including and setting a goal of 1l/100km fuel consumption goal for its PHEV models.
Changan and Baidu entered into a cooperation agreement in 2017 to develop autonomous technology.
CHANGAN JV EV BRANDS
CHANGAN EV MODELS
CHANGAN SUV EV MODELS
CHANGAN MPV EV MODELS
CHANGAN ELECTRIC VEHICLES SALES
CHANGAN ELECTRIC CARS IN THE NEWS
Week 17 2018 - Changan EV strategy changes
Changan Auto realigned its EV strategy by creating four independent brands to achieve its NEV strategy billed as Mission Shangri-La. Mission Shangri-Li aims to build 21 pure electric EVs and 12 plug-in hybrid EVs by 2025, spanning from small city EVs to a high-performance coupe developed on three platforms. Changan Auto plans to complete the development of the three platforms by 2020. The brands, pictured below, will be as follows:
- The existing passenger vehicle unit.
- Changan, for mid-size to luxury models.
- Changing the commercial vehicles name to Oushang Cars.
- The light vehicle unit will now be Kaicheng Cars and repositioned as a smart logistics brand with the goal to improve the efficiency of urban logistics.
In H2 2018 Changan will announce its Autonomous vehicles strategy, billed as “Beidou Tianshu” which aims to achieve autonomous driving under certain conditions by 2020 and production of L4 vehicles by 2025. Changan is also investing in OTA (over-the-air) maintenance technologies.
Week 5 2018 - Changan bails out Citroen DS
Even foreign brands are not spared, state-owned Changan this week had to approve a 1.8 billion yuan ($285 million) bailout for PSA’s local Citroen DS venture after suffering a 68% drop in sales in 2017 which contributes to the company technically becoming insolvent. The funds will be used to realign the lossmaking 50/50 JV and to develop EV models. Most automakers are now focussing on EV development as a way to yet again use state incentives to prop up their finances. Changan also announced a 50/50 JV with Mazda to develop EVs where the local operator will supply the technology and the Japanese automaker the body. The first EV from the JV will be a compact crossover in 2019.
Week 34 2017 - Ford and Changan EV strategy
Ford and the Chinese automaker Anhui Zotye this week announced the signing of a Memorandum of Understanding to establish a 50/50 JV to develop electrified passenger vehicles in China. The JV is the second such JV announced by Ford, which is experiencing sales declines in the Chinese vehicle sector. The Detroit based company and another Chinese domestic JV partner, Changan, announced in April that they would offer PHEV and BEV versions of all the vehicles they manufacture by 2025.
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China’s 2018 batch of new EV models have some surprisingly good cars threatening Western automakers still grappling how to catch-up to the increased popularity of EVs. While big auto plans to bring new models to market in 2020 China is already pushing out large amounts of new EV models.