BMW Brilliance Electric Vehicles
Founded in 2003, the joint venture between BMW and Brilliance Auto is situated in Shenyang in Liaoning Province north-east China. The company formed a separate brand in 2013, Zinoro to deepen its localization in the Chinese
market. BMW Brilliance electric vehicles strategy is built on BMW’s
i-series platform and includes some iPerformance model adaptions
exclusively for the Chinese market. China has been central to BMW’s electric vehicle strategy; the country was one of the few selected for the ActiveE field testing.
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