#1 – USA April EV Sales continue upward trend
USA EV sales for April were released this week showed an increase of nearly 25% on a year-on-year basis, bringing the 2017 figure to 54,000 units for the year-to-date, which is 41% ahead of the 38,000 for the same period in 2016.
PHEV vehicles are gaining on the lead of BEV vehicles as Toyota Prius sales continued its upward momentum while deliveries for the Nissan Leaf and Tesla’s Models S and X slipped (hard). Sales for new models introduced through the month were a mixed bag, with the Cadillac CT6 PHV only racking up 6 units while the Chrysler Pacifica PHEV mustered 205 units after a delayed start to the year. The Chevrolet Bolt recovered nicely and Fiat had a record month with the 500e after introducing special deals. A big loser was the Mercedes C350e, dropping to only three units from a high of 210 in January.
#2 – Citroën’s EV strategy unwrapped
Citroën this week shed some light on its electric vehicle strategy. The PSA Group company plans EVs across the range starting 2020. The strategy mimics Hyundai’s strategy with the Ioniq, having an ICE, PHEV and BEV version. The approach is seen as quite expensive, but hopefully, the company gained some inside knowledge from the Citroen C-Zero, one of the first EVs of the decade.
Citroen CEO Linda Jackson was quoted by Automotive News Europe as follows – “Our strategy for electric vehicles is not to have a vehicle dedicated to electric, but to have electric across the range so that customers can choose a gasoline model or an electric model.”
#3 – Tesla’s shares retreats after hitting our target
Tesla shares early in the week hit the target of $320 we predicted on the 3rd of April after which it came back to test the breakout when the company announced a loss of $322m for the quarter despite more than doubling revenues. Interestingly enough if you list GM, Tesla and Ford’s market cap and total units sold it seems that investors are valuing the three top brands in the USA on their EV unit sales only.
We picked up in the fine print of the release that Tesla will add a 100 retail, delivery and service locations during 2017 globally, representing a 30% increase. The company will also add 100 Tesla Ranger mobile repair trucks during the second quarter. The production of 5,000 Model 3s per week is still on track to commence in July.
#4 – California taxes ZEV owners
The California legislature this week passed a bill to increase revenues from the transport sector in a bid to cover the increased cost of maintaining road infrastructure. The Bill included an annual levy of $100 on ZEV vehicles to compensate for the fact that EV taxes can’t be recovered at the pump. Diesel and gasoline prices increased by $0.36 and $0.30 per gallon. California is home to nearly half of all EVs in the USA.
In other regulatory news this week impacting on EV growth the EU approved a joint venture between BMW, Ford, Daimler, and VW to develop a fast charging network in across the union. The companies will hold equal shares in the JV.
#5 – EVs now 3% of BMWs sales
BMW this week released its sales data for the first quarter 2017, showing that EVs now constitute 3% of its total sales as EV sales jumped 50%. The Chairman of the Board, Mr. Harald Kruger was quoted saying “We are therefore well on course to delivering more than 100,000 electrified vehicles for the first time in 2017”. The company also announced that it would start producing it iNext autonomous brand at its Dingolfing plant form 2021. Other models expected from the German automaker is the i8 Roadster PHEV (2018), a BEV Mini (2019), and a BEV X3 (2020). The news from BMW is in stark contrast from news only six months earlier when the Board grappled with if it should pursue EVs at all (Top 5 EV News Week 49 2016).