MINI ELECTRIC CAR STRATEGY
MINI EV MODELS
MINI EV SALES
Go to our detailed breakdown of Global EV Sales to see how the Mini electric car strategy fares to its competitors in the fast-growing EV market.
MINI ELECTRIC CAR IN THE NEWS
2018 Week 9 - Mini and GWM enters into agreement for development of BEV Mini
Mini and Great Wall Motors of China signed a letter of intent for the production of the new Mini EV for the Chinese market. Production of the new electric Mini will commence at Mini’s main plant in Oxford in 2019. It is unclear why Mini did not partner with BMW Group’s existing partner, Brilliance Automotive, through its joint venture enterprise BMW Brilliance Automotive (BBA). In the press release, BMW Group confirmed its commitment to the BBA JV which includes two automobile production locations, an engine plant, which includes a battery factory for electrified BMW brand vehicles produced locally in Shenyang.
2017 Week 29 - BMWs Oxford plant to produce BEV Mini
We reported in March that BMW was considering Mini as an EV only brand, with the Mini being its answer to Tesla and Chevrolet‘s mass-market cars, the Model 3 and Bolt EV. At the time BMW CEO, Harald Krüger was quoted that the company is considering manufacturing facilities for the Mini in Germany, the Netherlands, and the UK. Reuters this week reported that unconfirmed sources indicated that the UK would be the winner in the race for producing a fully electric Mini. The BMW plant in Oxford is responsible for 60% of the Groups compact cars, but in the aftermath of BREXIT, the German automaker established the Netherlands as an alternative manufacturing base. The report indicates that the final desition will be announced at the Frankfurt Auto Show in September.
2017 Week 21 - BMW reportedly changed EV strategy
“Our Strategy Number One Next is centred on consequent lightweight construction, alternative drivetrain technology, connectivity, autonomous driving functions and the interior of the future. The iNext will set the standard from 2021″
Unconfirmed online reports this week claimed that BMW would not pursue the development of the BMW i5 as its mass market answer to the Tesla Model 3, but rather follow other carmakers such as Hyundai and Citroën, by offering electric options across existing ranges so that customers can choose a gasoline model or an electric model.
The reason for the change of heart is that the cost associated with the specialized chassis systems of the i8 and i3 makes it unsuitable for high volume production. In March BMW’s reported its lowest profitability since 2010 on the back of spending on technologies to compete with its rivals in the electrification and autonomous sectors.
The following statement by Harald Kreuger this week, “The all-electric MINI and the all-electric BMW X3 will mark the beginning of the second wave of electrification for the BMW Group, benefiting from the ongoing technological progress we are making in this area.” is seen to support the reports that the company is having a rethink on its EV Next strategy.
BMW’s change of direction will set it on a different course than its competitor in the luxury car market, Daimler, which has set an aggressive strategy to develop a separate brand to establish a market lead in the e-mobility sector.
The BMW strategy now seems to focus on finding the least cost route of adding batteries to existing models to produce vehicles for consumer’s increasing appetite for electric cars. Adding batteries to combustion vehicles is seen as a cop-out as consumers will be better served by buying electric vehicles built from the ground up around the technology.
2017 Week 6 - Mini Cooper at the Chicago Auto Show
The Chicago Auto Show kicked off this week, sporting the highest number of electric vehicle technologies on display in the Show’s history. Vehicles on display include BMW’s i8, the Mini Cooper Countryman PHEV, and Ford’s Fusion Energi PHEV. It’s wattEV2Buy’s observation though that with the lack of inspiring and game-changing technologies the Chicago Show underscore that Big Auto is still not getting boots and all behind the technology. Reading between the lines, we see big autofocusing more on autonomous vehicles than electric drive trains as it’s future strategy.
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