BYTON ELECTRIC CAR STRATEGY
wattEV2buy explores the BYTON electric car strategy. List BYTON EV models, news, and sales as it vies for a position in the fast-growing EV market. BYTON is a start-up created by Future Mobility, the brainchild of Pony Ma the co-founder of Chinese Social Media giant Tencent. Future Mobility and co-founder Daniel Kirchert, an ex BMW and Nissan exec, launched Byton on the 7th September 2017 with the intent to launch its first vehicle to market by 2019 in China. Byton targets to have three EVs by 2022 which will include a 7-seat MPV and a sedan with its first EV, a Crossover, launched during the CES in Vegas January 2018.
The BYTON electric car strategy is to make connected, fun and easy to drive cars it labels as SIVs (Smart Intuitive Vehicles). All Byton EV models will have drivetrains with a range over 300 miles (500km), fast charging to compete with combustion vehicles and have autonomous capabilities.
The company is headquartered in Qixia District, Nanking with sales offices in Shanghai and representative offices in Beijing and Hong Kong. Byton’s development and research offices are in Santa Clara California with its design studio in Munich.
BYTON EV MODELS
BYTON EV SALES
Go to our detailed breakdown of Global EV Sales to see how the Byton electric car strategy fares to its competitors in the fast-growing EV market.
THE BYTON ELECTRIC CAR STRATEGY IN THE NEWS
Week 24 2018 - Byton elegantly blends car and AI
The Chinese A-EV (Autonomous EV) start-up Byton formed by tech giant and Tesla shareholder, Tencent, this week held a company event officially opening its operations in Nanjing. Nanjing will house Byton’s HQ, hi-tech manufacturing, and R&D, and Silicon Value will be home to the customer experience and advanced R&D technologies for self-driving systems while Munich the base of the design team and product R&D.
Byton introduced its second offering EV, the K-Byte Concept sedan during the launch. The first mass-produced EV, a production version of the Byton M-Byte SUV introduced at the 2018 CES in Las Vegas will roll off the assembly line of the 300,000 unit capacity plant in Q4 2019. The M-Byte SUV starting price is set to be RMB300,000. The M-Byte will be followed by a production version of the K-Byte sedan in 2021 and an MPV in 2022. On the eve of the launch, Byton announced the completion of a $500 million Series B funding round. Chinese state-owned auto manufacturer FAW was one of the earlier participants in Series B, investing $260 million. The Series B funding round was fully subscribed with a sizable investment by one of the world’s largest battery manufacturers, CATL.
The Byton K-Byte Concept sedan design elegantly incorporates the systems and sensors required for autonomous driving. Unfortunately, the inclusion of a steering wheel and fixed forward-looking seats still reminds us that the switch away from traditional mobility is not as easy as one would imagine.
In related news, CATL went public this week with $850 million IPO on Monday on the Shenzhen Exchange. CATL floated 10% of the company at a price of 25.14 yuan ($3.92) per share. CATL’s share price rose 44% at the debut at which point trade was halted as the price reached the maximum allowable threshold for the first day of trade.
Week 14 2018 - Byton opens research lab in LA
Byton, the EV brand of Tencent (Future Mobility‘s parent), which is also one of the largest shareholders in Tesla this week opened a Research and Development lab, named Future Lab, in Los Angeles. Future Lab is responsible for the development of user experience systems included in its Smart Intuitive Vehicle (SIV) program.
Week 6 2018 - Byton partners with Aurora on self-driving
Aurora, the company which already partnered with VW and Hyundai to develop self-driving systems this week joined the list of suppliers for the Byton Concept EV unveiled at the 2018 CES. At the time Byton announced that the first models will be partially autonomous, providing advanced driver assistance systems, with full autonomy to be enabled from 2020 through a software upgrade. Aurora was co-founded by Chris Urmson and Sterlin Anderson, the former heads of Alphabet Inc’s Google’s self-driving program and Tesla’s autopilot program.
Week 1 2018 - Byton Concept unveiled at CES 2018
The Consumer Electronics Show, which in recent years have been used by carmakers to present their latest technology as the lines between the two sectors fades. Some autonomous and electric cars are expected to be unveiled at this years CES in Las Vegas. The 2018 CES opens today, Sunday the 7th of January, and runs to Friday the 12th of January.
Byton, the EV brand launched by Chinese social media giant Tencent in September will unveil its crossover EV on the first day of the CES. Byton recently opened offices in Silicon Valley with the intention to also sell its vehicles in the USA. Byton CEO and co-founder, Carsten Breitfield, was responsible for the development of the BMW i8. Byton’s strategy is to produce Smart Intuitive Vehicles by marrying German design, technologies from Silicon Valley with low-cost Chinese manufacturing. The Byton Crossover will showcase the company’s vision to redesign the cockpit to deliver an autonomous and personalized digital experience which it labels as the iPhone on wheels.
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