BYTON ELECTRIC CAR STRATEGY
wattEV2buy explores the BYTON electric car strategy. List BYTON EV models, news, and sales as it vies for a position in the fast-growing EV market. BYTON is a start-up created by Future Mobility, the brainchild of Pony Ma the co-founder of Chinese Social Media giant Tencent. Future Mobility and co-founder Daniel Kirchert, an ex BMW and Nissan exec, launched Byton on the 7th September 2017 with the intent to launch its first vehicle to market by 2019 in China. Byton targets to have three EVs by 2022 which will include a 7-seat MPV and a sedan with its first EV, a Crossover, launched during the CES in Vegas January 2018.
The BYTON electric car strategy is to make connected, fun and easy to drive cars it labels as SIVs (Smart Intuitive Vehicles). All Byton EV models will have drivetrains with a range over 300 miles (500km), fast charging to compete with combustion vehicles and have autonomous capabilities.
The company is headquartered in Qixia District, Nanking with sales offices in Shanghai and representative offices in Beijing and Hong Kong. Byton’s development and research offices are in Santa Clara California with its design studio in Munich.
BYTON EV MODELS
BYTON EV SALES
Go to our detailed breakdown of Global EV Sales to see how the Byton electric car strategy fares to its competitors in the fast-growing EV market.
THE BYTON ELECTRIC CAR STRATEGY IN THE NEWS
Week 1 2018 - Byton Concept unveiled at CES 2018
The Consumer Electronics Show, which in recent years have been used by carmakers to present their latest technology as the lines between the two sectors fades. Some autonomous and electric cars are expected to be unveiled at this years CES in Las Vegas. The 2018 CES opens today, Sunday the 7th of January, and runs to Friday the 12th of January.
Byton, the EV brand launched by Chinese social media giant Tencent in September will unveil its crossover EV on the first day of the CES. Byton recently opened offices in Silicon Valley with the intention to also sell its vehicles in the USA. Byton CEO and co-founder, Carsten Breitfield, was responsible for the development of the BMW i8. Byton’s strategy is to produce Smart Intuitive Vehicles by marrying German design, technologies from Silicon Valley with low-cost Chinese manufacturing. The Byton Crossover will showcase the company’s vision to redesign the cockpit to deliver an autonomous and personalized digital experience which it labels as the iPhone on wheels.
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