The GM/SAIC/WULING joint venture, in which GM has a 43% shareholding founded
the sub-brand in 2010 to compete in the budget sector with Geely and Chery. Baojun, which means “Treasured Horse” in Chinese is
headquartered in Liuzhou, Guangxi Province. The GM/SAIC/Wuling
partnership committed to investing $470M in a 200,000 new energy vehicle
only plant. The Baojun electric vehicles
plant is anticipated to be completed in 2017 and likely to be in
Liuzhou and gives a clear indication what the JV’s strategy is for the
company.
The Baojun E100 sold 5,545 units in China during December 2017, making it
the third highest volume of EVs sold for the month narrowly missing out
on the second position which was the Chery eQ1
which sold 5,650 units. The Baojun E100 which was launched in August
achieved the feat in only 5 months bringing its total sales for the 2017
year to 11,420 units.
Baojun is a mass-market car brand from General Motors‘ SAIC-GM-Wuling joint venture in China. This week they have reviled their brand new fully electric commuter vehicle, the E100. The E100, which
is Baojun’s first electric car, is powered by a single 39-horsepower
electric motor and has a top speed of 62 miles an hour. The E100 can
drive about 96 miles on a fully charged battery. More than 5,000 people
have already registered to buy the first 200 vehicles. Another 500
vehicles will be made available this week, and buyers will be chosen on a
first-come-first-served basis. The Baojun E100 will sell for around
$5,000 after incentives.
In China, the SAIC / GM / Wuling joint venture, Baojun launched its first electric vehicle, the Smart look-alike Baojun E100 city car. GAC also released its much anticipated GAC GE3 SUV BEV.
Both vehicles will go on sale in August. The Baojun will sell for
CNY35,800 ($5,300) and the GAC GE3 starting at CNY 150,000 ($22,200).
Baojun Electric Vehicles
Baojun Electric Car Strategy in the news
Week 2 2018 Boajun E100 makes Top 3 EV sales for December 2017
Week 32 2017 Boajun pre-sales reach 5,000
Week 30 2017 Boajun E100 launched
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