CHERY AUTO ELECTRIC CARS
In March 2016 Chery Auto was honored with “Best Globalization Strategy for the year 2015” among Chinese Vehicle manufacturers. Chery is a leader in the EV sector with one of the first production cars as far back as 2008. Chery broke ground on its new electric vehicle assembly plant, situated in Wuhu, Anhui Province, East China in February 2016. At $240M for the first phase, which will produce 100,000 EV’s per anum. The company aims to manufacture 200,000 vehicles per year by 2020, up from its 14,000 in 2015. Chery launched a budget brand, Cowin Auto, in 2014 spinning off its Cowin petrol model series into the brand. Other joint ventures the company is involved in includes Qoros Auto where it partnered with an Israeli investment firm, primarily focus on the B and C segments for trendy young urbanites. Chery competes with other industry heavyweights such as GM/SAIC’s Baojun brand and Geely in the Chinese minicar segment.
In March 2017 Chery announced its second EV assembly plant in Dezhou, Shandong Province. The 60,000 unit plant comes at the cost of $145 million, bringing total EV capacity to 160,000 per annum. The plant will produce the eQ and eQ1 models.
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CHERY AUTO ELECTRIC CARS IN THE NEWS
2018 Week 37 - Chery New Energy to start operations
Chery New Energy received the dual certificates needed from the Chinese government to start operations. In accordance with Chinese regulations, companies need to receive approvals issued by the Ministry of Industry and Information Technology and the National Development and Reform Commission to produce electric vehicles. Once the company receives the production qualification from the National Development and Reform Commission (NDRC) it can proceed to apply for certification from theMinistry of Industry and Information Technology. The ministry asses the company according to a number of rules including the “Passenger Vehicle Manufacturing Enterprise “, “Product Access Management Rules”, “New Energy Vehicle Manufacturing Enterprise” and Product Access Management Rules.
According to the relevant national policies and regulations, enterprises approved by the National Development and Reform Commission must start construction within two years and sell within three years. Chery New Energy applied for approved by the NDRC to build a 60,000 unit plant back in 2016. Chery completed its 67,304 square meters plant at the end of 2017 where it produces three EVs to date, the eQ1, Arrizo 5e, and Tiggo 3x’s. For the first eight months of 2018 Chery have already sold 34,503 electric cars.
Chery New Energy strategy includes producing its own batteries and electric motors establishing Wuhu Qida Power Battery System Co., Ltd., and Chery Yaskawa Electric Drive System Co., Ltd. to be self-sufficient.
2017 Week 35 - Chery to unveil EV specific brand for Europe
The Chinese automaker, Chery Auto, announced that it would launch a new Euro specific brand at the Frankfort Auto Show in mid-September. The new brand will only develop mild-hybrids, PHEVs and BEVs and will start off production with a new SUV pictured below. The new brand will be supported by a European design and engineering facility. The new Chery brand will be built on an “all new, high-quality platform” with special emphasis on European safety standards. More detail of the specific markets and vehicle segment for the SUV will be forthcoming at the Frankfort Auto Show.
2017 Week 29 - Daimler and Chery trademark dispute resolved
Mercedes Benz and Chery Automotive reached an agreement in the trademark dispute lodged (EV News Week 12) by Chery in March 2017. According to a joint press release, the companies agreed to the following settlement with regards to using the EQ designation for electric vehicles in China:
Chery will focus on using the designations eQ and eQ1, as well as further numerical continuations thereof, while Daimler will focus on use in their electric Mercedes-Benz products with the designations EQC and any other alphabetical supplements. Daimler will use the EQ Power designation for Plug-In Hybrids and meanwhile Chery will also use eQ TEC to nominate their car electrification system.
Chery has already been using the eQ and eQ1 brand names in China since year 2014 and Daimler has now also granted them the possibility to use this name family in countries outside of China. Daimler established the EQ brand family for electrically driven Mercedes-Benz vehicles almost simultaneously in countries outside of China and Chery has granted the company the possibility to also use this in China now.
2017 Week 19 - Chery Auto to sell Arrizo 5 EV
Chery Auto announced that it will start selling a full-electric version of its Arrizo 5 compact sedan from June 2017.
2017 Week 12 - Chery Auto hit Mercedes-Benz EQ with trademark complaint
A trademark complaint in China filed by Chery Auto will hamper Mercedes-Benz new electric vehicle brand EQ‘s international aspirations. The Chery eQ, one of the most popular EV micro car’s in China over the last two years share too much similarity for the German automaker to be allowed to use the name in the worlds’ largest electric vehicle market. The Chery eQ sold around 25,000 units since it’s launch in 2015, making it one of the top 10 electric vehicles in the country. Mercedes-Benz launched the EQ brand at the Paris Auto Show in late 2016 to house all its electric vehicle products and services. One can only wonder how a large corporation could have let that one slide! The EQ brand stands for “Electric Intelligence” and is the spearhead for Daimler’s efforts to have electric vehicles represent between 15% and 25% of its global sales.
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