BRILLIANCE ELECTRIC CAR STRATEGY
wattEV2buy explores the Brilliance electric car strategy and list the Brilliance EV models, news, and sales as it vies for a position in the fast-growing EV market.
Brilliance Auto Group is headquartered in Shenyang and holds a ~43% shareholding in BMW Brilliance which distributes BMW models in China. The Brilliance electric car strategy has been slow to unfold compared to its peers. The company showcased its first production intent new energy vehicle at the Shanghai Auto Show in 2015 but as at mid-2017 had no listed EV except for those it distributes with BMW. Brilliance is a top 10 auto producer in China.
Other auto interests by Brilliance includes a majority shareholding in the Jnbei brand, which manufactures mini-busses.
BRILLIANCE JV EV BRANDS
BRILLIANCE EV MODELS
BRILLIANCE EV SALES
BRILLIANCE ELECTRIC CARS IN THE NEWS
Week 26 2018 - Brilliance and BAIC form EV partnership
It has long been expected that the cost associated with the rush to produce electric cars will cause a shake-up in the Chinese Auto sector, where loss-making brands were propped up by cheap loans. In the past year state-owned companies FAW, Changan, and Dongfeng agreed to share technologies and development cost. This week saw BAIC and Brilliance Auto, BMW‘s local partner, signing a strategic co-operation agreement. The two companies will cooperate promoting and development of new energy vehicles for ride-sharing, ride-hailing, electric passenger, commercial and official vehicles in the north-east of China.
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