GWM ORA ELECTRIC VEHICES
wattEV2buy explores the Great Wall ORA electric car strategy and list the GWM ORA EV models, news, and sales as it vies for a position in the fast-growing EV market. The first model of the GWM EV brand, ORA, established in 2018 is the ORA iQ5 compact SUV pure electric car in the style of the Byton Concept and Faraday Future’s FF91.
The new GWM brand ORA is not just an auto manufacturer it is a mobility company as GWM pivots with the disruption caused by electrification, autonomous technology, and ride-hailing. In order to live up to this strategy, the ORA brand includes ORA Mobility which is funded to the tune of RMB 1 billion and based in Beijing, Tianjin, Hebei Province and Xiongan New Area. ORA Mobility has big plans, targeting 200 cities with a fleet of 200,000 electric vehicles servicing 150 million customers.
ORA stands for Open, Reliable and Alternative and is aimed at the young and upcoming city dweller. ORA is headquartered in Baoding, Hebei Province and will launch its first production model the ORA iQ360 (iQ5) at the Chengdu auto show on August the 31st. The iQ360 compact crossover is said to start with a post-subsidy price below ¥100,000 to compete with WEIMA and other compact SUV brands. ORA will launch four electric vehicles by 2020 with the ORA R1 subcompact following the iQ5 in January 2019 and the R2 in Q3 2019. ORA plans to open in 72 Chinese cities before the launch of the R1 and expand to 300 dealer floors in 2019. ORA is also co-operating with Suning, Jingdong and Shouqi Automobile to build a new retail model.
GWM is firmly focussed on autonomous driving and has AI teams in China, the USA, and India working on levels 4 and 5 autonomous technology. The GWM AI system is named “iPilot” and will progress from iPilot 1.0 to 3.0 (SAE Level 4) and iPilot 4.0 which will be completely autonomous (Level 5). The ORA EV platform is based on the ME platform on which it will develop micro and small cars, SUVs, and commercial vehicles. The ME platform supports L3 level automatic driving under urban road conditions and equipped with luxuries such as natural voice recognition, traffic congestion assistance, active braking and other functions.
GWM ORA EV MODELS
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THE GWM ORA ELECTRIC CAR STRATEGY IN THE NEWS
Week 49 2018 - Great Wall to launch ORA EVs in Europe
Great Wall Motor plans to launch its ORA electric vehicle brand in the European market from 2020. ORA has released its first EV, the iQ SUV which sells below ¥100,000 (€12,700 / $14,500) and placed an A0 class EV the ORA R1 available for pre-order at a price of ¥61,800 (€7,800 / $8,900), both after the application of subsidies. The ORA iQ SUV has sold 1,417 units in ys first two months. GWM is joining a growing list of Chinese auto companies which have identified Europe as a viable market for electric vehicles, competing with European brands which have been slower in shifting toward electrification and which in turn has identified China as their preferred market, launching some electrified versions of existing models only in China. Other Chinese electric vehicle brands with intentions to move to Europe include Lynk&Co, Qoros, and GAC.
Week 34 2018 - Great Wall launches ORA EV brand
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