Zotye was one of the early leaders in EV sales with is A0 and A00 class EVs but failed to retain its commanding position as new brands entered the market. Zotye International Automobile Trading Co. Ltd, established in 2005 is a privately owned company based in Yongkang, Zhejiang China,
also know as Zotye Zandu. Zotye has three production plants, a 50,000
mini-car plant in Xiangtan, Hunan Province, its main plant in Zhejiang
with a 100,000 capacity and a plant in Xingsha Industrial Park which
will be phased to produce 200,000 units per annum. The company acquired
Jiangnan Auto, which manufactured the facelifted Suzuki Alto, in 2009.
I reported last week on the EV JV between FORD and Zotye,
one of the top-selling EV brands in China during 2016. Zotye announced
this week that it would stop producing electric vehicles, shifting all
the EV business to the new Ford JV company. Zotye will from now on only
focus its EV related efforts to R&D, manufacturing, and marketing of
EV components. It was not immediately clear if existing models such as
the Zotye SR7 Compact SUV, E20 and Cloud 100
will be moved to the JV or discontinued. Zotye sold over 70,000 EV
between 2016 and 2017 but sales tapered off with the company recording
less than 3,000 units sold for the first three months of 2018. The slide
can be attributed to the company not keeping track with competitors
moving into the A0 class segment, once dominated by Zotye.
In Week 40 Ford’s new CEO Jim Hackett unpacked his plans to get the US carmaker back on track after an investor revolt led to his predecessor’s replacement. One of the pillars of his plan was leveraging partnerships, in particular with Zotye to develop a new line of low-cost all-electric passenger vehicles in China. This Week the two companies signed a definitive JV agreement for the formation of Zotye Ford Automobile Co. Ltd., a 50/50 partnership that will produce stylish yet affordable electric vehicles for the Chinese market. Zotye Ford is yet to announce the new brand for the JV’s strategy. The joint venture will require an initial investment of 5 billion RMB (~$750 million) which will be utilized to establish a manufacturing facility in Zhejiang Province. The JV is Ford’s 3rd in China and will include exploring innovative and connected mobility services. Ford’s other Chinese JV’s are with Changan and JMC.
Ford and the Chinese automaker Anhui Zotye
this week announced the signing of a Memorandum of Understanding to
establish a 50/50 JV to develop electrified passenger vehicles in China.
The JV is the second such JV announced by Ford, which is experiencing
sales declines in the Chinese vehicle sector. The Detroit based company
and another Chinese domestic JV partner, Changan, announced in April that they would offer PHEV and BEV versions of all the vehicles they manufacture by 2025.
Zotye announced that its sixth and latest production facility, completed
recently in Chongqing, will produce an electric SUV, the M12 or Zotye
T300E as well as a PHEV MPV the seven-seat B40.
Zotye Electric Vehicles
Zotye Pure Electric Models
Zotye Concept EV Models
Zotye Electric Car Strategy in the news
Week 19 2019 Zotye to stop producing EVs
2017 Week 45 Ford and Zotye formalizes partnership
Week 34 2017 Zotye and Ford enter into EV JV
Week 25 2017 Zotye to produce 2 new EV
Top 5 EV News Week 32 2020
Top 5 EV News Week 32 2020 | Cadillac Lyriq unveiled. Yet another Chinese EV startup IPO. Three new EV models launched this week.
Top 5 EV News Week 31 2020
Top 5 EV News Week 31 2020 | Successful IPO for CHJ Auto, Kandi finally enters the USA, Mitsubishi pays the cost for failing EV strategy.
Top 5 EV News Week 30 2020
Top 5 EV News Week 30 2020 | Chengdu Auto Show, Hozon Neta IPO, VW invest in China, eVito Tourer for sale