KIA ELECTRIC CAR STRATEGY
기아자동차 | 起亞自動車
BUYING A KIA EV?
Buying a KIA EV? wattEV2buy explore KIA EV models, sales, and the latest news and unpack the KIA electric car strategy. Based in Seoul, South Korea, KIA is the country’s second-largest vehicle manufacturer. In the early 80’s the company partnered with Ford to manufacturer various Mazda‘s models for the local, Australian and American markets. Hyundai Motor Company bought into the company in the late 1990’s at which point Ford disinvested. KIA identified Europe as a key focus market in 2005 with the appointment of a European Chief Design Officer. The company also increased market share in the USA and its USA operations; KIA Motors America opened a production facility in Westpoint Georgia. The company is expanding its production base through a 300,000 car a year factory in Pesqueria, Mexico.
A late entrant to the electric vehicle market, using the opportunity to learn from the hard lessons of its peers. Trying to leapfrog to the front of the market the company, with its parent Hyundai, announced an aggressive plan to introduce 26 Clean Mobility vehicles by 2020. Lagging the market created challenges for the duo as specialized engineers remain difficult to find. The company’s first all-electric car is the SOUL EV. Market acceptance of the SOUL EV even surprised the top management. Due to this unexpected uptake, the SOUL was released into more markets beyond the initial 5 State plan. Capitalizing on its battery partner, LG-Chem’s position as the leading battery manufacturer the Group would be able to provide longer range all pure electric cars in the near future. The company announced in 2016 that it would focus more on Hydrogen Vehicles as a future technology.
KIA EV MODELS
KIA EV SALES
KIA ELECTRIC CARS IN THE NEWS
Week 24 2018 - Kia unveil KIA Niro CUV EV
KIA unveiled the Niro pure electric EV at the 2018 Busan International Motor Show in Korea this week. The KIA Niro CUV EV and sister company Hyundai with the Hyundai Kona EV currently has the only pure electric CUVs in the (Western) market. The Niro EV differentiates itself from the existing Niro Hybrid and Niro Plug-in Hybrid with a series of exclusive design features including redesigned intakes; new arrowhead shaped LED daytime running lights and “tiger nose.”
The inside of the Niro EV includes technologies that complement its zero-emissions powertrain and modern features. Different than the PHEV and Hybrid Niro, the BEV version’s dashboard features a light blue trim, and the center console has been simplified to accommodate the car’s shift-by-wire drive selector in the form of a ‘dial’-style shift knob, a first for KIA. The Niro EV features a new mood lighting system. Occupants can choose from six colors – white, grey, bronze, red, green, and blue. The 7.0-inch touchscreen HMI (human-machine interface) remains at the center of the dashboard but has been updated to offer a series of EV-specific features. Most importantly the range of the short and long-range versions is slightly more than indicated in the digital launch in March, with the long-range version reaching 400km (250miles) and the short-range model 300km / 186 miles. For more specs and some other surprises related to the Niro EV click here.
Week 1 2018 - Kia to unveil new EV concept at CES 2018
The Consumer Electronics Show, which in recent years have been used by carmakers to present their latest technology as the lines between the two sectors fades. Some autonomous and electric cars are expected to be unveiled at this years CES in Las Vegas. The 2018 CES opens today, Sunday the 7th of January, and runs to Friday the 12th of January.
KIA will unveil its EV Concept this week which will showcase its new efficient electric drivetrain and motion graphic lighting system. The Korean automaker teased the following images of the electric concept.
Week 35 2017 - Kia JV in China announces EV line-up
Kia‘s Chinese partnership with Dongfeng, Dongfeng Yueda, announced this week that it would produce three pure electric and two plug-in hybrid models by 2020. The Korean due, Kia and its sister company Hyundai has experienced a drastic decline in sales and profits over the last year and have been behind most of their peers in bringing EVs to the fast-growing Chinese electric vehicle market.
Week 34 2017 - Kia testing V2X systems for self-driving cars
According to the Korea Post Hyundai and it’s sister company Kia is testing V2X technology in partnership with the City if Hwaseong on a 14km section of road to test V2X (Vehicle to everything) systems. V2X technology is where the vehicle communicates on a real-time basis with the road on which it travels and includes traffic signals, other road users such a pedestrians and other vehicles.
Week 15 2017 - Kia to bring a Stonic BEV in 2018
Kia announced that it will bring a pure electric version of the new KIA Stonic in 2018. The Stonic EV will use the same platform as the Hyundai Ionic, which is also expected to get a bigger battery next year. The Stonic EV will have the Hyundai Ioniq’s 88kW electric motor and a battery of around 44kWH providing a range of reaching 300km.
Week 7 2017 - Kia to add a Niro BEV to the PHEV and Hybrid line-up
Kia announced that it will bring a pure electric version of the new KIA Niro in 2018. The Niro PHEV will hit the market from April 2017 with the Niro BEV expected to be released early 2018. The Nio EV will use the same platform as the Hyundai Ionic.
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