ZINORO ELECTRIC CAR STRATEGY
The BWM Brilliance Joint Venture created the Zinoro premier car brand in 2013 to deepen the localization of BMW. Zinoro assembles its vehicles at the BMW Brilliance plant in Tiexi, near Shenyang in Liaoning Province north-east China. The brand unveiled its first vehicle, the Zinoro 1E electric vehicle, at the Guangzhou Auto Show in 2014. Zinoro introduced its latest concept, the CONCEPT NEXT, at the Shanghai International Auto Show in 2015, showcasing the brand’s direction towards connected autonomous vehicles.
ZINORO EV MODELS
ZINORO EV SALES
Go to our detailed breakdown of Global EV Sales to see how the Zinoro electric car strategy fares to its competitors in the fast-growing EV market.
THE ZINORO EV STRATEGY IN THE NEWS
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