MITSUBISHI ELECTRIC VEHICLES
In 2016 the Mitsubishi electric car strategy changed direction in 2016 to focus on it’s three main competencies, four-wheel drive systems, pure electric and plug-in vehicles and SUV’s. Models include the eX and xR concepts. Facing financial ruin and potential emission inquiries Mitsubishi joined the Nissan Alliance at the end of 2016 as Nissan acquired a stake for $2.3 billion. Mitsubishi follows other smaller automakers joining larger companies as the push toward electrification and autonomous-driving technology is forcing sharing resources and cost savings.
Nissan aims to share a common EV platform with its alliance partners, Mitsubishi and Renault to drive cost and prices down by about 20% for a target price of $17,000. The result of the strategy is that the three automakers will share the new Leaf platform from 2018 onwards.
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THE MITSUBISHI ELECTRIC CAR STRATEGY IN THE NEWS
2017 Week 42 - Mitsubishi Concept Vehicles at the Tokyo Auto Show 2017
The Tokyo Auto Show will be hosted from the 27th of October to the 5th of November, and we can expect a bunch of combustion and electric concept vehicles from regional producers with the least amount of production electric vehicles. Hopefully, we will see an auto show in Japan in the near future brimming with production-ready electric vehicles, in the meantime here are some of the concept electric and autonomous vehicles which would be displayed at the 2017 event.
Mitsubishi will showcase its “new flagship concept vehicle,” the MITSUBISHI-e-EVOLUTION SUV Coupé, which includes a 4WD electric powertrain and AI. The Japanese automaker’s sister company, Mitsubishi Electric, will also showcase its vision for smart mobility in the future through the EMIRAI 4 Smart Mobility Concept Car which features next-generation self-driving technologies, an electric drivetrain and connected system.
2017 Week 38 - Mitsubishi teases new concept EV
In the lead-up to the Tokyo Motor Show Mitsubishi, this week teased a rear image of its new flagship concept vehicle, the MITSUBISHI-e-EVOLUTION-CONCEPT. The Japanese automaker is pressed to follow on the success of the Mitsubishi Outlander PHEV which have sold over 125,000 globally since its release in 2013. Sales for the Outlander has been waning of late as competition and technology improved. The e-VOLUTION CONCEPT will blend Mitsubishi Motors’ signature 4WD and electric powertrain know-how with advanced Artificial Intelligence technology under a low-slung aerodynamic SUV Coupe shape.
2017 Week 1 - Scutled Mitsbishi plant makes way for new electric vehicle start-up
An Illinois-based start-up Rivian Automotive moves into old Mitsubishi plant which it closed with a full loss of employment opportunities to the Normal County in 2015. The newcomer hopes to invest $175 million in developing electric and autonomous vehicles which would create employment opportunities for 1,000 people. Rivian announced that it would unveil its first model later this year and start production in 2019.
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