Mitsubishi Electric Vehicles

In 2016 the Mitsubishi electric car strategy changed direction in 2016 to focus on it’s three main competencies, four-wheel drive systems, pure electric and plug-in vehicles and SUV’s. Models include the eX and xR concepts. Facing financial ruin and potential emission inquiries Mitsubishi joined the Nissan Alliance at the end of 2016 as Nissan acquired a stake for $2.3 billion. Mitsubishi follows other smaller automakers joining larger companies as the push toward electrification and autonomous-driving technology is forcing sharing resources and cost savings.

Nissan aims to share a common EV platform with its alliance partners, Mitsubishi and Renault to drive cost and prices down by about 20% for a target price of $17,000. The result of the strategy is that the three automakers will share the new Leaf platform from 2018 onwards.

Mitsubishi announced its Environmental plan on November the 2nd 2021. According to the plan the Japanese company aims to contribute 50% of it sales from EVs by 2030, but most of the focus is on plug-in hybrids. Mitsubishi will also expand it’s offering of pure electric kei cars to it’s home country.

Mitsubishi Pure Electric Models

Mitsubishi Plug-in Hybrid Electric Models

Future Mitsubishi Electric vehicles

Mitsubishi Concept EV Models

Mitsubishi Electric Car Strategy in the news

2020 Week 31 New Mitsubishi EV strategy

One by one, the chickens are coming home to roost for failing to see the shift to the electrification of the transport sector. After announcing horrific results for a second year running, the rumor mill has been churning that Mitsubishi will exit the European market.

This week Mitsubishi presented a new strategy, which sees the Japanese company culling one of its popular ICE models, the Pajero, and indeed partly exciting the European market in an effort to slash costs. The new strategy also shifts towards electrification as the company will introduce a new electric Kei car offensive.

Mitsubishi is retreating to its base as the company announced that it would freeze the launch of new models in Europe, essentially killing the anticipated launch of the new Mitsubishi Outlander on the continent in 2021. Mitsubishi still plans to bring a new Outlander to the ASEAN market in 2022, as well as a plug-in version of the Eclipse Crossover and a new EV for the Chinese market.

In 2019 Mitsubishi announced that it would partner with Nissan in reviving its Kei car range popularised by the i-Miev early in the previous decade. This week, the company announced that it gave the green light for the investment of 8 billion yen (ca $76 million) in its Mizushima plant to produce a new range of Kei-cars. Kei-cars are light automobiles, or city cars, and are the smallest highway-capable vehicles.

2018 Week 8 Mitsubishi at the Geneva Auto Show

Mitsubishi will introduce its technical prototype, the Mitsubishi e-Volution Concept to the European market. Mitsubishi e-Volution Concept illustrates the strategy of the company incorporating its strengths of SUV, EV, and connected mobility systems. The Mitsubishi e-Volution Concept was first introduced at the Tokyo Auto Show in 2017.

The Geneva Auto Show will be the venue for the global premiere of the 2019 Mitsubishi Outlander PHEV. The main improvements of the Outlander PHEV 2.0 are:

  • A 2.4 Atkinson cycle petrol engine replaces the previous regular Otto cycle 2.0 liter. It allows for higher torque, smoother operation, and overall higher efficiency.
  • The generator output is increased by 10%.
  • The rear motor output is increased by 10%.
  • The drive battery capacity is increased by 15%.
  • The drive battery output is increased by 10%.

The 2019 Mitsubishi Outlander PHEV also is longer than its the previous model. The Outlander also gets two extra drive modes, a Sport and Snow driving mode complimenting the NORMAL and 4WD LOCK modes.

2018 Week 3 Mitsubishi enters into MOU with Vietnam

This week Mitsubishi and the Vietnamese government also entered into a partnership to increase the adoption of electric vehicles. Mitsubishi presented one Outlander PHEV and quick charger to the Vietnamese Government. Mr. Tran Tuan Anh, the Minister of Industry and Trade of Vietnam, said “We are delighted to conclude the MOU with Mitsubishi Motors as our important partner. This joint study is very important milestone to promote the transition of a low carbon economy.”

2017 Week 42 Mitsubishi Concept Vehicles at the Tokyo Auto Show 2017

The Tokyo Auto Show will be hosted from the 27th of October to the 5th of November, and we can expect a bunch of combustion and electric concept vehicles from regional producers with the least amount of production electric vehicles. Hopefully, we will see an auto show in Japan in the near future brimming with production-ready electric vehicles, in the meantime here are some of the concept electric and autonomous vehicles which would be displayed at the 2017 event.

Mitsubishi will showcase its “new flagship concept vehicle,” the MITSUBISHI-e-EVOLUTION SUV Coupé, which includes a 4WD electric powertrain and AI. The Japanese automaker’s sister company, Mitsubishi Electric, will also showcase its vision for smart mobility in the future through the EMIRAI 4 Smart Mobility Concept Car which features next-generation self-driving technologies, an electric drivetrain and connected system.

2017 Week 38 Mitsubishi teases new concept EV

In the lead-up to the Tokyo Motor Show Mitsubishi, this week teased a rear image of its new flagship concept vehicle, the MITSUBISHI-e-EVOLUTION-CONCEPT. The Japanese automaker is pressed to follow on the success of the Mitsubishi Outlander PHEV which have sold over 125,000 globally since its release in 2013. Sales for the Outlander has been waning of late as competition and technology improved. The e-VOLUTION CONCEPT will blend Mitsubishi Motors’ signature 4WD and electric powertrain know-how with advanced Artificial Intelligence technology under a low-slung aerodynamic SUV Coupe shape.


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