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THE LAND ROVER ELECTRIC CAR STRATEGY IN THE NEWS
Week 48 2018 - JLR and its JV partner in China invest in EV R&D center
Chery Jaguar Land Rover Automobile Co., Ltd. has entered into an agreement with the Jiangsu Changshu Economic and Technological Development Zone to build a new energy vehicle R&D center. The total investment of the project is ¥7 billion and will include an R&D center to develop and testing electric vehicles and will include a test track. Chery JLR started the construction of its plant which currently produces combustion vehicles in 2014. The second phase of 70,000 units is to be completed by the end of 2018 bringing the total capacity of the plant to 200,000 units. The JLR EV strategy is to electrify its fleet by 2020 by producing all its models with fuel, plug-in hybrid, hybrid, and pure electric drivetrains.
Week 26 2018 - JLR to develop EV for China
The Tata-owned Jaguar Land Rover (JLR) has joined the rush to coin from the booming Chinese EV market by planning to build an electric car in the country. Automotive News China quoted President of the JLR/Chery JV, Murray Dietsch, who said “Our expectation is the penetration of EV will continue to grow more than linearly. With the combination of the enhancement in SUV market and the expectation of higher penetration of battery-electric vehicles, you will see more battery-electric SUVs in the market in the future.” According to Dietsch JLR will make details on the project available within the next year.
In reality, JLR has no choice but to put an EV strategy in play in China to comply with new regulations by the Chinese Government and play catch up to its competitors Daimler and Audi in the luxury market segment.
Week 40 2017 - Range Rover Sport – First PHEV for JLR
Following on the recent announcement that the Tata-owned company will introduce EV versions of all Jaguar and Land Rover models from 2020 the British automaker this week unveiled the Range Rover Sports P400e PHEV, the company’s first electrified model. The Range Rover Sports P400e PHEV, available in 2018, has a range of 31 miles (50km) and will be priced at £61,315.
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