ALFA ROMEO ELECTRIC CAR STRATEGY
Apart from a couple of custom conversions, there is no production model Alfa Romeo Electric Vehicles on the market today. Alfa is a Fiat Chrysler Automobiles (FCA) brand and follows the broader strategy of the Group. FCA brands include Maserati, Jeep, Fiat, RAM, and Dodge. FCA’s CEO Sergio Marchionne has publicly stated that he does not believe electric vehicles is a threat to the old way of business, and the company strategy does not include going down that road. FCA is pursuing partnerships rather than going it alone, in part due to financial challenges experienced by the Group which do not allow for huge investments in R&D programs.
During a July 2017 Investor call, the FCA CEO announced that the group will present its EV strategy by 2018 as it plans to have half of its lineup as EVs by 2022. Although the Alfa Romeo EV strategy announced in 2018 said the Alfa range would be electrified it only goes as far as developing 6 plug-in hybrid electric vehicles, no pure electric vehicles by 2022. Alfa Romeo will include Levels 2 and 3 autonomy in its cars by 2022. The majority of the respondents to our EV Survey below asked for pure electric versions of Alfa Romeo EV models.
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ALFA ROMEO ELECTRIC VEHICLES IN THE NEWS
2018 WEEK 22 - FCA announces its EV plans for Alfa Romeo
During its Capital markets on the 1st of June 2018, the FCA Group announced that Alfa Romeo will launch 6 plug-in hybrids by 2022 in the C, D, E and specialty segments, with L2 & L3 autonomy. The PHEV platform will be next-generation technology, with an all-electric range of more than 50 km (31 miles), and the ability to accelerate from 0-100 km/h in the mid 4-seconds range.
2017 WEEK 33 - FCA JOINS YET ANOTHER SELF-DRIVING ALLIANCE
As the race for electric vehicles hots up so it does for autonomous vehicles as car makers try and regain the edge it lost in the EV sector to tech start-ups. Fiat Chrysler Automobiles (FCA), dead-last in the EV race and Alfa Romeo’s parent, this week joined the BMW Intel self-driving car alliance as the company gears-up to produce self-driving cars by 2021. The BMW led alliance also includes Intel’s recently acquired Israeli tech company, Mobileye, Delphi Automotive, and Continental. Together the alliance will have 140 self-driving test vehicles on the roads by the end of 2017. Interestingly enough FCA is also a partner with Google’s Waymo where it developed and deployed autonomous Chrysler Pacifica minivans.
The move could hold very interesting prospects for Alfa Romeo in the future as FCA is seen to be more proactive in self-driving development than it was with EVs.
2017 WEEK 30 - HALF OF ALL ALFA ROMEOs TO BE ELECTRIC BY 2022
FIAT Chrysler and (former) EV naysayer, Sergio Marchionne, this week announced during an Investor event that all cars of its luxury marque Maserati would be electrified post-2019. Mr. Marchionne went further stating that half of Fiat Chrysler’s lineup, including Alfa Romeo, will be electric from 2022. The strategy will be formulated over the next year as the company enters its 3rd five-year plan in 2019.
2017 WEEK 13 - FIAT CHRYSLER CEO WARMING EVs
With the run-up to the Formula E to be held in Mexico City today, Ferrari came out in support of the event. FIA’s Auto magazine quoted the CEO of FIAT Chrysler, one of the auto industries biggest naysayers of EVs, Sergio Marchionne as follows in an interview:
“The first is that we need to be involved in Formula E because electrification via hybridization is going to be part of our future.”
“We have already developed a hybrid supercar, La Ferrari,” he said, “and on future Ferrari models we will leverage new technologies as well as electrification.”
And this from a man that came out vehemently against the technology, saying it will never catch on. No mention was made of plans for the electrification of Alpha Romeo.
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