WEY, a Great Wall Motors (GWM), company was launched during the 2016 Guangzhou Auto Show. WEY, a luxury SUV brand, is positioned above its popular Haval SUV brand. The Haval SUV has been the best performing SUV in China for 48 consecutive months. WEY unveiled two concepts vehicles at the Guangzhou Auto Show, the WEY W01, and W02. The company introduced its production models at the Shanghai Auto Show in April 2017. The first production SUV is named the VV7 and is based on the WEY W01 concept. The WEY VV7 eAD is a PHEV version, but at the launch, in April 2017 it was still introduced as a concept. WEYs operations are situated in Baoding, Hebei Province and the brand is a western version of the founder of GWM, Wei Jianjun, family name.