INFINITI ELECTRIC CAR STRATEGY
wattEV2buy explores the Infiniti electric car strategy and list the Infiniti EV models, news, and sales as it vies for a position in the fast-growing EV market.
The Nissan luxury brand Infiniti foresees that over half of its vehicle sales will consist of electrified drivetrains. Infiniti is a latecomer to the EV trend and only plans to bring its first EV to market in 2021. Below is a picture of the Infiniti Inspiration Q concept vehicle presented by the automaker as one of the models to be equipped with an electrified drivetrain.
INFINITI EV MODELS
INFINITI EV SALES
Go to our detailed breakdown of Global EV Sales to see how the Infiniti electric car strategy fares to its competitors in the fast-growing EV market.
THE INFINITI ELECTRIC CAR STRATEGY IN THE NEWS
2018 Week 3 - Infiniti sets EV strategy
INFINITI, Nissan’s luxury brand sees that EVs will contribute more than half of its global sales by 2025. Nissan CEO Hiroto Saikawa announced at the Automotive News World Congress in Detroit today this week that the Japanese automaker will launch its first EV in 2021. It is strange that Infiniti sees EVs to be such an important contributor to its sales yet its entry into the market only in 2021 makes it one of the latecomers to the sector signaling that it was not geared for the market change in the first place.
According to a press release by the company, INFINITI will offer a mix of pure electric vehicles (EV) and e-POWER vehicles, demonstrating the full range of low-emission vehicle technology. Infiniti unveiled the Q Inspiration Concept at the Detroit Auto Show as a future vision of what customers can expect from its new level of electrified driving performance. Other than announcing that the Infiniti Q Inspiration will have Nissan’s ProPILOT autonomous drive technology no specifications were released around the electrified drivetrain.
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Gone are the days of range anxiety. Chinese buyers now have a choice of mass-market EVs with a range in excess of 400km/250 miles.
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