In line with Toyota’s more conservative tone towards electric vehicles, it killed the eQ urban electric vehicle program housed within the Scion brand. Rebranding selected models under its own badge Toyota halted production of all model’s within the sub-brand by the end of 2016. The sub-brand created in 2003 focused Toyota’s efforts to appeal to the youth customer segment.

The iQ is in 2016 part of a research project by Oak Ridge National Laboratory and supported by the US Energy Department to develop wireless charging of electric vehicles.