Summary of EV sales in Norway H1 2017
The highlights for Norwegian electric car sales in H1 2017 was:
- Norway’s EV Sales grew 20.62% Year-on-Year or by 4,630 units over the same period in 2016;
- BEV outsold PHEV also by a margin of 20.6% while having fewer models than plug-in hybrids;
- Nine new models, most of them PHEV’s, were available to consumers in this semester compared to the same period in 2016;
- We saw big changes in the Top 3 EV Brands in Norway.
- EV sales a percentage of total sales broke records in January and June 2017 by constituting 27% and 42% of all vehicles sales for the respective month.
- Most of the EV sales in Norway for the first half of 2017 came from gains in January and June 2017 which were 67% and 62% higher than that of the corresponding months in 2016.
The Top Electric Vehicle Brands in Norway for H1 2017
We saw very big changes in the Top 3 electric vehicle brands in Norway with only VW Group retaining its Top position, albeit with lower sales in its mass-market VW brand. Japanese automakers, Mitsubishi and Nissan were pushed from the Top 3 by German luxury automakers BMW and Daimler. Tesla sales also surpassed that of Mitsubishi and Nissan, with a strong performance by the Tesla Model X more than offsetting the slide in Tesla Model S sales. Tesla now commands over 11% of the total EV market in Norway.
French automakers Renault, Peugeot and Citroën gave up positions to their peers as Hyundai and GM entered the market with the new Ioniq and Opel Ampera-e (Bolt EV) mass-market EVs. It is disappointing that first movers such as the PSA Group grew too comfortable supplying the same models for the past 5 years without preparing a response to longer range mass-market vehicles. Toyota has not achieved the same stellar sales in Norway with the new Toyota Prius as it did in some of its other markets.
The Best Electric Vehicle Models in Norway for H1 2017
The Top 10 gainers in sales growth over 2016 were mostly plug-in hybrid vehicles (PHEV) while the top selling vehicles by units were mostly battery electric vehicles (BEV). The BMW i3 rose a healthy eight positions and ate into the sales of the VW e-Golf, VW e-Up, VW Golf GTE, Audi A3 e-tron, and Nissan Leaf. Norway is now the second best market, after the USA, for the German manufactured BMW i3 accounting for 8% of all electric vehicles on the country’s roads. The Tesla Model X performed very well, helping Tesla to nearly double its sales in Norway. The rise of the Model X, now the best performing luxury EV in Norway, came at the expense of the BMW X5 xDrive and Mitsubishi Outlander. Luxury brands Daimler and BMW‘s large selection of PHEV models performed well in Norway with the Mercedes GLC350e helping Daimler to be the leader in the luxury class over BMW. It is only Daimler’s lack of an answer to the BMW i3 that kept the automaker in the third spot overall.
The Worst Electric Vehicle Models in Norway for H1 2017
The VW brand sold 1,540 units less than last year across the VW Golf GTE, VW e-Golf, and VW e-Up models. The VW Group lost nearly 2,000 units in total if one should factor in the sales loss from the Audi A3 e-tron. The biggest overall loser was the Mitsubishi Outlander PHEV which sold 1,040 units less than the same period in 2016. The Tesla Model S is following the same trend as we see in many other countries, losing 31% or selling 388 units less than last year.
The battle between BEV and PHEV models
Pure electric vehicles (BEVs) extended their lead over plug-in hybrid vehicles (PHEV) to 20.6% from 17.3% in H1 2016 despite having fewer models to offer. A total of 14,753 BEVs sold in the first-half of 2017 in Norway compared to 12,231 PHEVs. For our calculation, we included the BMW i3 REx as a BEV since we don’t have an accurate breakdown of BMW i3 sales between the BEV and range extended version.
Detailed breakdown of all electric vehicles sold in Norway for the first half of 2017