Summary of EV sales in Norway H1 2017

Summary of EV sales in Norway H1 2017

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Summary of EV sales in Norway H1 2017

We look at the Top brands, Best and Worst Models and how the battle between battery electric (BEV) and plug-in hybrid (PHEV) technologies play out in the summary of EV Sales in Norway H1 2017.

The highlights for Norwegian electric car sales in H1 2017 was:

  • Norway’s EV Sales grew 20.62% Year-on-Year or by 4,630 units over the same period in 2016;
  • BEV outsold PHEV also by a margin of 20.6% while having fewer models than plug-in hybrids;
  • Nine new models, most of them PHEV’s, were available to consumers in this semester compared to the same period in 2016;
  • We saw big changes in the Top 3 EV Brands in Norway.
  • EV sales a percentage of total sales broke records in January and June 2017 by constituting 27% and 42% of all vehicles sales for the respective month.
  • Most of the EV sales in Norway for the first half of 2017 came from gains in January and June 2017 which were 67% and 62% higher than that of the corresponding months in 2016.

Summary of EV sales in Norway H1 2017

The Top Electric Vehicle Brands in Norway for H1 2017

Summary of EV sales in Norway H1 2017 We saw very big changes in the Top 3 electric vehicle brands in Norway with only VW Group retaining its Top position, albeit with lower sales in its mass-market VW brand. Japanese automakers, Mitsubishi and Nissan were pushed from the Top 3 by German luxury automakers BMW and Daimler. Tesla sales also surpassed that of Mitsubishi and Nissan, with a strong performance by the Tesla Model X more than offsetting the slide in Tesla Model S sales. Tesla now commands over 11% of the total EV market in Norway.

French automakers Renault, Peugeot and Citroën gave up positions to their peers as Hyundai and GM entered the market with the new Ioniq and Opel Ampera-e (Bolt EV) mass-market EVs. It is disappointing that first movers such as the PSA Group grew too comfortable supplying the same models for the past 5 years without preparing a response to longer range mass-market vehicles. Toyota has not achieved the same stellar sales in Norway with the new Toyota Prius as it did in some of its other markets.

The Best Electric Vehicle Models in Norway for H1 2017

The Top 10 gainers in sales growth over 2016 were mostly plug-in hybrid vehicles (PHEV) while the top selling vehicles by units were mostly battery electric vehicles (BEV). The BMW i3 rose a healthy eight positions and ate into the sales of the VW e-Golf, VW e-Up, VW Golf GTE, Audi A3 e-tron, and Nissan Leaf. Norway is now the second best market, after the USA, for the German manufactured BMW i3 accounting for 8% of all electric vehicles on the country’s roads. The Tesla Model X performed very well, helping Tesla to nearly double its sales in Norway. The rise of the Model X, now the best performing luxury EV in Norway, came at the expense of the BMW X5 xDrive and Mitsubishi Outlander. Luxury brands Daimler and BMW‘s large selection of PHEV models performed well in Norway with the Mercedes GLC350e helping Daimler to be the leader in the luxury class over BMW. It is only Daimler’s lack of an answer to the BMW i3 that kept the automaker in the third spot overall.

Summary of EV sales in Norway H1 2017

 

The Worst Electric Vehicle Models in Norway for H1 2017

The VW brand sold 1,540 units less than last year across the VW Golf GTE, VW e-Golf, and VW e-Up models. The VW Group lost nearly 2,000 units in total if one should factor in the sales loss from the Audi A3 e-tron. The biggest overall loser was the Mitsubishi Outlander PHEV which sold 1,040 units less than the same period in 2016. The Tesla Model S is following the same trend as we see in many other countries, losing 31% or selling 388 units less than last year.

Summary of EV sales in Norway H1 2017

 

The battle between BEV and PHEV models

Pure electric vehicles (BEVs) extended their lead over plug-in hybrid vehicles (PHEV) to 20.6% from 17.3% in H1 2016 despite having fewer models to offer. A total of 14,753 BEVs sold in the first-half of 2017 in Norway compared to 12,231 PHEVs. For our calculation, we included the BMW i3 REx as a BEV since we don’t have an accurate breakdown of BMW i3 sales between the BEV and range extended version.

Summary of EV sales in Norway H1 2017

Detailed breakdown of all electric vehicles sold in Norway for the first half of 2017

Summary of EV sales in Norway H1 2017

 

Be sure to check out our new presentation of all EVs since 2010 to gain great insights on all auto brands and their electric vehicle strategies. We have also created presentations per technology type BEV, PHEV, and FCEV.

Interested in finding the best electric vehicle for you? Download our fun and easy app below, set your preferred technology, price, and range and swipe left the models you don’t like, right the ones you do, enter the chat rooms and share your thoughts with the community.

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Top 5 Electric Vehicle News Stories Week 9 2017

Top 5 Electric Vehicle News Stories Week 9 2017

ONE

An article by OilPrice.com based on BP’s long-term energy outlook claims the electric vehicle car threat to the oil industry is overstated and a red herring for investors and other observers. The article cast doubt on if the achievability of a target of a 100 million electric vehicles by 2030, especially in a Trump era. Nonetheless, BP’s forecast still sees only a marginal effect of only 1.2 million barrels per day on oil demand if the target of around 7% EV’s by 2030 is reached. The article concludes that a bigger unknown to oil demand gains in fuel efficiencies, largely driven by more stringent emission targets.

TWO

Rumors about Apple’s secretive iCar named Project Titan has been circulating. MacWorld.co.uk speculated this week that Apple, the world’s most valuable company, has set itself a deadline of late 2017 to prove feasibility for a vehicle to rival Tesla.

THREE

Some policy gains were made this week in support for electric vehicles in the ongoing tussle targeting regulations for and against the technology. New York will from the 1st of April 2017 provide a $2,000 incentive to buyers of electric vehicles. In Wyoming, despite efforts by the Alliance of Automobile Manufacturers backed by Ford and GM to block Tesla from opening its direct sales business, the State Legislature this week approved a bill allowing Tesla to open its showrooms and sell vehicle’s without the use a middle man.

FOUR

Honda is setting itself up for failure with this week’s announcement that the much anticipated mid-sized 2018 Honda Clarity EV will only have an 80-mile range. Despite being a mid-size sedan, with the obvious space benefit it brings, the car will not even compete with smaller compact sedans and hatchbacks, such as the 2017 BMW i3 (114 miles), Nissan Leaf (107 miles) and the VW e-Golf (125 miles). The Honda Clarity EV’s direct competitors in the $30,000 to $35,000 price range, the Hyundai Ionic (124miles) and Tesla Model 3 (200 miles), will put it to shame.

FIVE

February Electric Vehicle sales data released for the USA this week reveals some interesting talking points. Overall, February sales gained a further 13.4% in January 2017 and over 55% on year on year basis. Contributors to the increase came from a nearly doubling in sales of the Tesla Model S and continued demand for the new Toyota Prius Plus. Unfortunately, the Prius in our books hardly counts as an electric vehicle due to its underwhelming continued reliance on its combustion engine. Disappointingly, sales for the Chevrolet Bolt declined over 18% from January, bringing total sales for the four months to 3,272 units, far short if one takes that at a claimed 30,000 units per annum the Bolt should have sold 10,000 units during the four months. In the car maker standings, GM retained its lead with 2,776 units over Tesla’s 2,550 units with Ford taking third place with 1,704 units.