Traum Auto, another new vehicle brand chasing the Chinese dream

Traum Auto, another new vehicle brand chasing the Chinese dream



electric car Mobile-App



GoTo Traum EV Models to see the latest models, news, and sales.

The latest auto brand coming from China, Traum Auto from the Zotye stable, was officially launched on the 27th of June 2017. The company is registered as Traum New Energy Automobile and will be headquartered in Hebei Province. The new Chinese auto brand will use Zotye’s Chongqing plant for its vehicle production. Traum is the German word for “Dream” and judging from the pace of growth in the Chinese auto sector the Chinese Dream is to have a vehicle, more particularly an SUV.

The new Zotye brand is focussed on the aspirational youth segment in the fast-growing Chinese economy. Most automakers globally struggle to attract the younger generation to show interest in owning vehicles as mobility trends change. In the USA only around 20% of the youth in a 2012 survey showed any interest at all in getting a drivers license. In the Japan Toyota discontinuing its youth brand Scion at the end of 2016.


Will Traum Auto develop electric vehicles?

Traum Auto, very much like another newcomer Yudo Auto, is zooming in on the SUV segment as it plans to release eight SUVs in the next three years and only one sedan or hatch vehicle. Other than Yudo which will only produce electric vehicles, Traum will produce vehicles with an original design and advanced power plants over the whole spectrum of HYBRID, PHEV and BEV technologies leveraging on Zotye’s knowhow. The company targets efficiencies for its hybrid vehicles of 4liter/100km and plug-in hybrids of 2l/100km and BEV with a range of 550km (340 miles).Traum Auto Model release


Traum has more than one German connection.

Traum Auto aims to develop connected car’s packed with the latest technologies and will kick off with a five and seven seater SUV as early as November this year.

Being in step with its target market Traum Auto will use new sales channels to distribute its vehicles. China has embraced e-commerce and other Chinese automakers such as Geely has already switched to online delivery channels away from the physical dealership model. China’s most popular city EV, the Geely Zhi Dou D2 EV is sold exclusively through experience centers, Geely’s store and new energy vehicle online platform Traum Auto will, however, must have some physical presence close to its clients as it is still tied to regular servicing of combustion engines. 

Traum Auto has named Song Jia as its CEO and gained the skills of Benedek Toth as its designer. Benedek Toth worked as Senior Designer at Mercedes-Benz’s RDNA Advanced Design in California. Do you see the Mercedes connection in the Traum models rendered below? We would love to hear your thoughts in the comment section.

Traum Auto Models


Be sure to check out our new presentation of all EVs since 2010 to gain great insights on all auto brands and their electric vehicle strategies. We have also created presentations per technology type BEV, PHEV, and FCEV.

Interested in learning more about Chinese electric vehicles? Download our fun and easy app below, flick the China switch and swipe left the models you don’t like, right the ones you do, enter the chat rooms and share your thoughts with the community.

wattev2buy mobile app

Blast from the past: SAAB is back, new NEVS 9-3 out in 2018

Blast from the past: SAAB is back, new NEVS 9-3 out in 2018

wattev2buy electric car myths debunked

wattev2buy electric car selection tools

wattev2buy electric car mobile app

wattev2buy china electric car


In 2012 SAAB, the failed Swedish vehicle manufacturer was acquired by a group of Chinese shareholders and rebranded as NATIONAL ELECTRIC VEHICLES SWEDEN (NEVS). Now, five years later, the company is finally unveiling a concept if its much anticipated electric vehicle. NEVS had its fair share of troubles and ran into financial difficulty due to nonperforming partners. India‘s industrial giant, Mahindra and Mahindra owned a majority stake at some stage during the past five years as the company tried various financing structures.

Nonetheless, NEVS prevailed and is one of only fourteen EV manufacturers in China authorized to produce electric vehicles after receiving a production certificate for a 200,000 unit plant in January 2017. NEVS home city of Tianjin is a shareholder in the company through the municipal investment fund.

NEVS announced today that it will unveil a concept of the NEVS 9-3 EV at the upcoming CES Asia in Shanghai to be held from the 7th to 9th of June 2017 and that the production version is expected in 2018, a year later than expected. In 2016 NEVS announced that it sold 20,000 units to state aerospace company, Volinco over a three-year period starting from 2017. NEVS also announced in 2016 that it would supply 150,000 NEVS 9-3’s to Panda New Energy, a JV between go-cart producer Kandi Technologies and Geely.

NEVS also unveiled an SUV targeted at the fast growing segment in China, the NEVS 9-3X SUV Concept. Electric Vehicle watchers and consumers will be disappointed to notice that the shape and style of the NEVS 9-3 and 9-3X SUV changed very little from the earlier SAAB 9-3.

nevs timeline

NEVS further announced that it would introduce the NEVS 9-3 EV in a pilot program with the support of the Tianjin Binhai Hi-tech Industrial Development Area (THT) in its hometown. The pilot program offers car-sharing and ride-hailing solutions in Tianjin, a city with 15 million inhabitants. The users will get access to all NEVS 9-3 EV series, but the company did not say how many NEVS 9-3 vehicles would form part of the pilot, elaborate on how the pilot will work or when it will commence.

NEVS released the following features of the NEVS 9-3 series in in press release today:

  • The new NEVS 9-3 series offer a high level of smart technology to enhance the in-car experience, such as WiFi hotspot, over-the-air software updates and battery management by smart-phone.
  • The new NEVS 9-3 series also offers a world-class filter of cabin air, “Always Clean Air Cabin” (ACAC), with a filter efficiency up to 99%. It takes less than a minute to reduce the hazardous particle levels for PM 2.5 from 500 to 50 µg/m3.
  • The new NEVS 9-3 series are based on more than 70 years of Saab Automobile engineering experience. This is mirrored by the outstanding driving and riding experience through a low center of gravity with smart suspension geometry and tuning.
  • The Swedish heritage showed in both design, high safety, and quality standards.
  • The new NEVS 9-3 series has already passed through rigorous comfort, ride and handling testing and will be launched to the market during 2018.
  • There are already more than 150’000 9-3 vehicles ordered, from different Chinese companies
  • The fleet management portal makes it possible to track and diagnose cars on the road in the distance, which will significantly enhance both the drivers’ and passengers’ safety and health.
  • 300 km range
  • Prepared for mobility services:
    • Digital Car-key in smart-phone App
    • Fleet-Management Portal
    • Vehicle-control by smartphone
    • The new NEVS 9-3 series EVs will be built in NEVS’ China factories.

wattev2buy mobile app

Hyundai admits electric vehicles are an imperative

Hyundai admits electric vehicles are an imperative

Hyundai admits electric vehicles are an imperative. The South Korean automaker, Hyundai Motors (005380.KS) strategy has been focused on Fuel Cell Electric Vehicles until investor pressure forced the company to change in 2016. The company, which also owns KIA Motors (000270.KS), announced at the Los Angeles Auto Show in 2016 that it will change course to electric vehicles. Hyundai-Kia’s head of its green car efforts, situated in the city of Yongin, Mr. Lee Ki-Sang, shed light on the strategy change to electric vehicles during an interview ahead of the 2017 Seoul Motor Show.

In Los Angeles, the company said that it planned to have 14 new alternative vehicles in the US by 2020. The planned product mix include’s four plug-in hybrids, four electric and one hydrogen fuel cell model.  Today Mr. Lee shed some more light on the company’s plans, indicating that the first fully electric vehicle planned for next year would be a small SUV. According to Mr. Lee, the SUV would have a range of 185 miles (300km). Although the company is developing its own dedicated platform, it can’t say when it would be ready. The platform is modeled after that of Tesla, with the batteries in the floor, allowing for more battery capacity and cabin space. It is clear from the announcement that the company is aggressively trying to catch up on lost ground.

The Korean automaker has been criticized by investors and analysts for not acting on electric vehicles sooner, pressuring the company to change its strategy. Investment analyst expects the company to lose money initially on the shift to EV’s, but that should they not act they would be left behind. An analyst at Hi Investment Securities went further to say that they must target long range electric vehicles between 190 miles and 400 miles to be relevant at all.

Hyundai now expects the EV market to be around 10% of the global fleet by 2025, at which point Fuel Cell EV’s will take off. Hyundai’s luxury brand, Genesis also announced today that it would introduce a PHEV by 2019 and BEV by 2021.

The Hyundai-Kia alliance is also planning Chinese versions of its electric vehicles, and for the purpose, its is in the process of sourcing batteries from China, since Korean suppliers LG-Chem and Samsung are excluded from subsidies in China from 2016. The company is speaking to the likes of Contemporary Amperex Technology Ltd (CATL) and others for battery supply.