Summary of EV sales in Norway H1 2017

Summary of EV sales in Norway H1 2017

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Summary of EV sales in Norway H1 2017

We look at the Top brands, Best and Worst Models and how the battle between battery electric (BEV) and plug-in hybrid (PHEV) technologies play out in the summary of EV Sales in Norway H1 2017.

The highlights for Norwegian electric car sales in H1 2017 was:

  • Norway’s EV Sales grew 20.62% Year-on-Year or by 4,630 units over the same period in 2016;
  • BEV outsold PHEV also by a margin of 20.6% while having fewer models than plug-in hybrids;
  • Nine new models, most of them PHEV’s, were available to consumers in this semester compared to the same period in 2016;
  • We saw big changes in the Top 3 EV Brands in Norway.
  • EV sales a percentage of total sales broke records in January and June 2017 by constituting 27% and 42% of all vehicles sales for the respective month.
  • Most of the EV sales in Norway for the first half of 2017 came from gains in January and June 2017 which were 67% and 62% higher than that of the corresponding months in 2016.

Summary of EV sales in Norway H1 2017

The Top Electric Vehicle Brands in Norway for H1 2017

Summary of EV sales in Norway H1 2017 We saw very big changes in the Top 3 electric vehicle brands in Norway with only VW Group retaining its Top position, albeit with lower sales in its mass-market VW brand. Japanese automakers, Mitsubishi and Nissan were pushed from the Top 3 by German luxury automakers BMW and Daimler. Tesla sales also surpassed that of Mitsubishi and Nissan, with a strong performance by the Tesla Model X more than offsetting the slide in Tesla Model S sales. Tesla now commands over 11% of the total EV market in Norway.

French automakers Renault, Peugeot and Citroën gave up positions to their peers as Hyundai and GM entered the market with the new Ioniq and Opel Ampera-e (Bolt EV) mass-market EVs. It is disappointing that first movers such as the PSA Group grew too comfortable supplying the same models for the past 5 years without preparing a response to longer range mass-market vehicles. Toyota has not achieved the same stellar sales in Norway with the new Toyota Prius as it did in some of its other markets.

The Best Electric Vehicle Models in Norway for H1 2017

The Top 10 gainers in sales growth over 2016 were mostly plug-in hybrid vehicles (PHEV) while the top selling vehicles by units were mostly battery electric vehicles (BEV). The BMW i3 rose a healthy eight positions and ate into the sales of the VW e-Golf, VW e-Up, VW Golf GTE, Audi A3 e-tron, and Nissan Leaf. Norway is now the second best market, after the USA, for the German manufactured BMW i3 accounting for 8% of all electric vehicles on the country’s roads. The Tesla Model X performed very well, helping Tesla to nearly double its sales in Norway. The rise of the Model X, now the best performing luxury EV in Norway, came at the expense of the BMW X5 xDrive and Mitsubishi Outlander. Luxury brands Daimler and BMW‘s large selection of PHEV models performed well in Norway with the Mercedes GLC350e helping Daimler to be the leader in the luxury class over BMW. It is only Daimler’s lack of an answer to the BMW i3 that kept the automaker in the third spot overall.

Summary of EV sales in Norway H1 2017

 

The Worst Electric Vehicle Models in Norway for H1 2017

The VW brand sold 1,540 units less than last year across the VW Golf GTE, VW e-Golf, and VW e-Up models. The VW Group lost nearly 2,000 units in total if one should factor in the sales loss from the Audi A3 e-tron. The biggest overall loser was the Mitsubishi Outlander PHEV which sold 1,040 units less than the same period in 2016. The Tesla Model S is following the same trend as we see in many other countries, losing 31% or selling 388 units less than last year.

Summary of EV sales in Norway H1 2017

 

The battle between BEV and PHEV models

Pure electric vehicles (BEVs) extended their lead over plug-in hybrid vehicles (PHEV) to 20.6% from 17.3% in H1 2016 despite having fewer models to offer. A total of 14,753 BEVs sold in the first-half of 2017 in Norway compared to 12,231 PHEVs. For our calculation, we included the BMW i3 REx as a BEV since we don’t have an accurate breakdown of BMW i3 sales between the BEV and range extended version.

Summary of EV sales in Norway H1 2017

Detailed breakdown of all electric vehicles sold in Norway for the first half of 2017

Summary of EV sales in Norway H1 2017

 

Be sure to check out our new presentation of all EVs since 2010 to gain great insights on all auto brands and their electric vehicle strategies. We have also created presentations per technology type BEV, PHEV, and FCEV.

Interested in finding the best electric vehicle for you? Download our fun and easy app below, set your preferred technology, price, and range and swipe left the models you don’t like, right the ones you do, enter the chat rooms and share your thoughts with the community.

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German EV sales up 82% year to date April 2017

German EV sales up 82% year to date April 2017

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German ev-sales-april-graph

The pace of German electric vehicle sales just keeps on accelerating as the country’s April EV sales jumped 119% compared to the previous April, bringing the year-to-date increase to 82%, up from 77% in March. Battery Electric Vehicles (BEV) maintained a slight lead over Plug-in Hybrid Electric Vehicles (PHEV) with 6,843 units sold vs. 6,728. Plug-in Hybrids were, however, the leading technology for the month of April with wattev2buy-german-ev-sales-april-17-brands-1,953 units sold vs. 1,587.

The Top EV brand in Germany is BMW, taking the crown from VW. The BMW i3, which kept on to its second position overall and the BMW 225xe Active Tourer accounted for nearly 80% of the German automaker’s total sales. Significant of the BMW i3 sales is that the consumer is shifting away from the i3 REx range extended PHEV, last years preferred variant, to the pure electric version. The ratio in 2016 was 474 i3 REx to 216 i3 BEV vs. 897 BEV to 551 REx now. The shift towards the pure electric version is an indication that consumers are getting more comfortable with the technology and that range anxiety is becoming less of a deterrent. Surprising is that Nissan lost a lot of ground in Germany, this was due to the fall in Nissan Leaf sales. The popular, yet dated Leaf, has been able to hold its commanding position in most other markets, so we have to ask the question if Germany is a sign of what’s to come. Nissan teased some pictures of the new Leaf, expected in 2018 this week. The VW brand was one of the other losers for the year-to-date, mostly due to falling Volkswagen Golf GTE and e-Golf sales. The new Renault Zoe Z.E. 40 was the most popular car in February and March but lost ground in April to the BMW i3, Audi A3, and Mitsubishi Outlander.

Smaller and cheaper models remained the top performers in Germany, but new models such as the Opel Ampera-e (rebadged Chevrolet Bolt), Hyundai Ionic and Mini Countryman SE ALL4 has yet to perform. In the luxury segment, Mercedes-Benz outsold Volvo, BMW, and Audi. Tesla remained the best performer in the luxury segment, maintaining its position, owning 10% of the total electric vehicle market in the country. The Toyota Prius, a top performer over the last couple of months in the USA and Japanese markets, is not yet available in the German market and it is unclear if it will be available here.

At this rate, Germany is expected to surpass its 2016 record with about four months to spare, a great achievement for the electric vehicle sector, boding well for global EV sales in 2017.

Please feel free to use the comment section below to share your thoughts on the German EV market and available models.

 

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