Lucid Air announces competitive pricing

Lucid Air announces competitive pricing

Lucid Air announces competitive pricing

One of the few company’s being called a Tesla killer with a shot at it (however distant), the San Francisco-based Lucid Motors, today announced the pricing for its base model.

The base price for the Lucid Air will be $60,000 before Federal ($7,500) and State incentives, which compares extremely well with luxury ICE and PHEV vehicles such as Volvo, BMW, and Mercedes and delivers a superior performance being a fully electric vehicle. Some in the media billed the Lucid Air a Tesla Killer, much like Faraday Future also claimed, although FF’s claim seems very much like hot air then walking the talk. At least Lucid Motors management, beginnings, and the business plan seem much more grounded, and delivering an electric vehicle with a range of 240 miles below the Model S 60 which start at $68,000 for 218 miles seems like an aggressive shot across the bow. Lucid Air started off as Atieva, a developer of battery systems for electric vehicles.

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The features of the base model are listed as:

  • 400 horsepower;
  • Rear Wheel Drive;
  • Autonomous Drive ready, although no indication of the ability itself;
  • 32 cubic feet storage from two trunks;
  • 12-Way front seats;
  • Multi-lens LED headlights;
  • Four screens, three with interactive touch surfaces;
  • 5-seat configuration;
  • Ten advanced airbags;
  • Aluminum roof;
  • 19-inch wheels;
  • Ten speaker audio system;
  • over the software updates, similar to what Tesla offers.

The Lucid Air will be available in a number of options, all the way to what was presented in its Alpha show car, allowing it to compete in the large luxury car segment. The complete package will cost north of $100,000 and although final options were not released the company provided a glimpse on some of them, being:

  • 315 mile and 400-mile battery options;
  • All wheel drive twin motor configurations up to 1,000 horsepower;
  • Fully active suspension;
  • Glass canopy roof;
  • Rear executive seats with a 55 degrees recline;
  • 22-way front seats with massaging, heating, ventilation and dynamic bolsters;
  • 21-inch wheels;
  • 29-speaker audio system;
  • expanded leather trim.

The first 255 cars of the line will be Launch Edition vehicles, priced at over $100,000 and will also have unique colors and badging, signifying their special nature. 

It will take a lot to be a Tesla Killer in our viewpoint, but at least Lucid Air provides the consumer more options. No indication of a launch date has been provided, but interested customers can reserve a base model at $2,500 and the Launch Edition at $25,500 on the company’s website.



Top 5 Electric Vehicle News Stories of Week 6 2017

Top 5 Electric Vehicle News Stories of Week 6 2017


California-based Lucid Motors this week released video footage of its winter testing of the Lucid Air, unveiled in December 2016. Lucid Motors, previously known as Atieva, is one of the more exciting electric vehicle brands to enter the sector in recent years and sports its own drive train and battery technologies. The automaker tested its prototype vehicle’s dynamics and breaking system in the sub-zero temperatures of Minnesota. The Lucid Air’s drive train handled the low friction surfaces consisting of packed snow and polished ice extremely well as evident from the video below.


The world’s fourth richest man, Carlos Slim of Mexico, announced this week that he would back the development of a Mexican-produced electric vehicle through his company, Giant Motors in a joint venture with Grupo Bimbo, the world’s largest bread maker. The strategy plays off in an environment where many US based automakers are contemplating bringing production back to the USA amidst President Trumps America First policy environment. Mr. Slim said the electric vehicle would be designed specifically for Mexican conditions. Giant Motor’s and Chinese JAC Motors also entered into an alliance to manufacture vehicles in Mexico’s Hidalgo province.


The Chicago Auto Show kicked off this week, sporting the highest number of electric vehicle technologies on display in the Show’s history. Vehicles on display include BMW’s i8the Mini Cooper Countryman PHEV, and Ford’s Fusion Energi PHEV. It’s wattEV2Buy’s observation though that with the lack of inspiring and game-changing technologies the Chicago Show underscore that Big Auto is still not getting boots and all behind the technology. Reading between the lines, we see big auto focusing more on autonomous vehicles than electric drive trains as it’s future strategy. 


Volkswagen USA announced the creation of a unit to channel $2 billion into zero emission vehicle awareness programs and charging infrastructure over the next decade. The commitment forms part of the Group’s settlement in the diesel emission cheating case, but ultimately the move is also in support of the company’s bold strategy shift to focus on electric vehicle technology. The unit named Electrify America, based in Virginia and will oversee the installation of 500 charging stations and a pilot Green City program.


Honda and Hitachi announced the formation of a joint venture to develop and produce electric motors for the electric vehicle sector. The tactic is part of Japan’s third-largest automaker strategy to have new energy vehicles as two-thirds of its production lineup by 2030.

Top 5 Electric Vehicle News Stories of Week 6 2017

Top 5 Electric Vehicle News Stories Week 49 2016

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Faraday Future revealed several teasers of its Electric Vehicle in anticipation of its launch during the Computer and Electronics Show in Las Vegas early next year. The teasers posted on Instagram included darkened images of the rear and front of the vehicle, leaving much to the imagination. The teasers also included video’s of the masked vehicle in motion and racing a Bentley and Tesla. The company is keeping up appearances despite recent reports that cash flow issues are hampering the construction of its Las Vegas assembly plant.

#2 – Lucid Motors partners with Samsung SDI on battery tech

Lucid Motors, the newly branded automaker from Silicon Valley, previously know as Atieva, and Samsung SDI entered into a strategic partnership on creating a next generation lithium-ion battery cell, focussing on improving the energy density and lifespan associated with damage caused by fast charging. Lucid’s Director of Battery Technology, Dr. Alber Lui said: “I have been very pleased with the results of the collaboration with Samsung SDI in developing a cell chemistry that meets our stringent standards.”

#3 – Trump appoints “Enemy of EPA” to head it

President-elect Donald Trump this week appointed Scott Pruitt as the Environmental Protection Agency’s (EPA) new head. The appointment of a self-proclaimed enemy of the agency as its head is sparking fear in environmental circles, including the electric vehicle sector. Traditional automakers have already called for changes in the agency’s emissions targets. It seems however that the agency is fighting back with it fast tracking the filing of its midterm review before President Trump’s inauguration. The new standard calls for a fuel consumption limit of 54.5 MPG by 2025.

#4 – Possible EV from Chinese smartphone maker

Chinese Smart Phone maker, Xiaomi, also know as the “Apple of China” in a surprise move announced that it would unveil an electric vehicle on Monday the 12th of December. Speculation is rife on the type of electric vehicle that the company could launch, with most commentators believing it to be a scooter or Neighbourhood Electric Vehicle (NEV). It will not be the smartphone makers first electric vehicle, earlier this year the company unveiled an electric bicycle, the Mija Qicycle, a 250watt electric motor with a range of 45km (28miles).

#5 – BMW downbeat on EVs

Despite BMW’s reaffirming its strategy to pursue the development of electric vehicles at its September board meeting, the company remains downbeat on the sector. BMW’s Chief Financial Officer, Frederick Eichner, was quoted by Bloomberg saying “We’ve learned that people aren’t prepared to pay a higher price for an electric vehicle. I don’t see some kind of disruptive element coming from electric cars that would prompt sales to go up quickly in the next five to six years.”

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