No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The highlights for USA electric car sales in H1 2017 was:
There are no surprises in the Top 3 EV brands with Tesla holding on to its lead over GM due to a 24% rise in Tesla Model X sales. GM could not dethrone Tesla even with a new model, the mass-market Chevrolet Bolt EV up its sleeve. Improved sales in the 2nd Quarter from the Ford Fusion Energi and C-Max Energi helped the brand retain its third position fighting off the strong performance of Toyota with the new Toyota Prius which was placed third at the end of the first quarter.
Most brands showed improved sales growth over the first half of the year with only Ford, Volvo, and Mitsubishi showing declining sales. The Volkswagen Group showed a declining trend as the year progressed and mustered the lowest growth. The declining fortunes of the German automaker can be attributed to the Volkswagen e-Golf not being able to compete on range with the new mass-market Chevrolet Bolt being sold in the same price bracket. Chrysler showed the highest growth after Toyota buoyed by the new Chrysler Pacifica and great specials on its compliance car, the Fiat 500e. The results might have been better for the US automaker, but the Chrysler Pacifica launch was delayed and then impacted by recalls and plant closure due to battery problems.
Most of the existing models showed growth lower than the overall growth due to the big number of new models to the market. Surprisingly the Ford Focus and Fiat pure electric models outperformed the market showing that the public is becoming more comfortable with range issues and the continuously improving charging infrastructure is starting to have and effect on top of the financial incentives making EVs appealing.
European plug-in vehicles were the biggest losers in this half of 2017 with a number of the luxury PHEV models losing big. Volvo and BMW saw some of their relatively new models losing steam. Both the BMW x5 xDrive and Volvo XC90 T8, released in 2016, lost market share in favor of the Tesla Model X. The Tesla Model S sales have flatlined although it remained the top selling BEV model. It will be interesting to see how the new Daimler Smart ForTwo ED fares in the second half of 2017. The German automaker is relaunching the brand as electric only in the USA and Canada from this summer and will offer a slightly improved model at a marginally reduced $23,800 starting price before incentives.
Battery electric vehicles are still maintaining its lead over plug-in hybrids albeit at a lower margin. BEVs took six positions in the Top 10 EV sales for the USA in the first half of 2017. The ever increasing number of plug-in models benefits the technology in the short term as it competes with only a handful of pure electric models. The Plug-in hybrid category benefited mostly from the release of the new Toyota Prius and to a lesser extend the Chrysler Pacifica. The Tesla Models X and S constitute nearly 44% of all BEV models showing the company’s dominance in the sector. The commanding position will improve even more with the release of the Model 3 in the second half of 2017 which might add about 40,000 units depending on the production ramp-up. The release of the Tesla Model 3 and new Nissan Leaf, expected by the end of the year, should help pure electric vehicles outperform the more dirty plug-in hybrids in the second half.
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
News from the past week shows the that the pendulum is swinging quicker than expected for electric vehicles. The results of two surveys in the UK this week was a clear indication that demand for electric vehicles is much more than most automakers anticipated. Google searches for the electric vehicles has also surged by 127%.
A survey by Venson Automotive Solutions shows that 85% of respondents from a survey in the UK are now seriously considering buying an EV. Reading between the lines, wattEV2Buy finds it significant that range is no longer the deterring factor when prospective buyers are considering buying an EV. For long, most respondents to such surveys cited range as overarching reason for not buying an EV. In the Venson Survey, a lack of charging stations was the biggest reason for prospective buyers to put off the buying decision. In a separate survey by Carbuyer, 61% of respondents said they would not buy diesel vehicles again because of “diesel gate,” the spectacular “own goal” by big auto. Diesel sales were down 9% in the UK for the month of February while plug-in vehicles rose by 49%.
Most automakers have caught on to the shift, but not aggressive enough, while others are being forced to produce plug-in electric vehicles. Labor organizations within Audi have asked management to build more electric vehicles, as some of the factory units fear missing out on the technology will lead to job losses. Hyundai was forced by shareholders to shift focus on Fuel Cell Hybrid Vehicles to plug-in electric vehicles, while Daimler has accelerated its massive $10 billion planned investment in EV’s. All these turnarounds in strategy pale in comparison to that of Sergio Marchionne, FIAT Chrysler‘s CEO, but more Hyundai, FIAT, and Daimler later in the post.
Hyundai admits electric vehicles are an imperative. During the Los Angeles Auto Show in 2016, the company said that it planned to have 14 new alternative vehicles in the US by 2020. The planned product mix include’s four plug-in hybrids, four electric and one hydrogen fuel cell model. Thursday Mr. Lee shed some more light on the company’s plans, indicating that the first fully electric vehicle planned for next year would be a small SUV. According to Mr. Lee, the SUV would have a range of 185 miles (300km). Although the company is developing its own dedicated platform, it can’t say when it would be ready. The platform is modeled after that of Tesla, with the batteries in the floor, allowing for more battery capacity and cabin space. It is clear from the announcement that the company is aggressively trying to catch up on lost ground.
Hyundai now expects the EV market to be around 10% of the global fleet by 2025, at which point Fuel Cell EV’s will take off. Hyundai’s luxury brand, Genesis also announced today that it would introduce a PHEV by 2019 and BEV by 2021.
With the run-up to the Formula E to be held in Mexico City today, Ferrari came out in support of the event. FIA’s Auto magazine quoted the CEO of FIAT Chrysler, one of the auto industries biggest naysayers of EV’s, Sergio Marchionne as follows in an interview:
“The first is that we need to be involved in Formula E because electrification via hybridization is going to be part of our future.”
“We have already developed a hybrid supercar, La Ferrari,” he said, “and on future Ferrari models we will leverage new technologies as well as electrification.”
And this from a man that came out vehemently against the technology, saying it will never catch on.
Daimler this week, after a board meeting in Berlin, announced that it would accelerate its $11 billion investment in electric vehicles by bringing it forward with three years from 2025, as announced last year to 2022. Reuters reported that the automaker’s aggressive stance are the result of it not being able to cut fleet emissions of 123gm CO2/km from 2015 to 2016 in Europe. Europe has set a very stringent target of 95gm CO2/km by 2020. Daimler’s own target for 2020 is 100gm CO2. The German automaker cites the popularity of SUV’s as the reason for it not cutting its emissions for the first time since 2007.
OSVehicle provides an open-source platform to hobbyists and other start-ups. Customers can have a full EV platform, the Tabby EVO, shipped between $12,500 and $19,500. OSVehicle claim start-ups can save $2 million and 3-years in Research and Development by going the open-source route. The open-source platform enables for larger disruption in mobility options using electric vehicles. Imagine adding George Hotz’s self-driving car kit which he plans to market through his company comma.ai at a price of $1,000, and you can build your own “ai-chauffeur” driven zero emission vehicle.
GM aims to use OSVehicle to develop its EDIT modular self-driving car based on the Chevy Bolt M1 platform. The decision was influenced by the ability of modular platforms to extend the lifespan of heavy use vehicles, such as ride sharing and hailing applications. OSVehicle‘s Yuki and Tin Hang Liu claim that through the use of modular architecture, car fleets can last ten times longer by enabling seamless hardware upgrades of self-driving and connected car technologies.
Picture: Genesis Concept introduced at New York Auto Show
Electric vehicle sales have breached the 2 million unit mark internationally in 2016, and most automakers have committed to an electric vehicle strategy, some more aggressive than others and in the minority of cases not having a strategy is also seen to be a strategy. The Top 10 Electric Vehicle Brands constitutes a good proxy to evaluate trends within the market and to determine the reason for a brand’s success or failure. Also, as we reach the halfway mark to the point where electric vehicles are expected to reach between 9% and 11% of the total vehicle fleet by 2025, a look into the Top 10 will provide guidance on the expected winners and losers as the disruptive nature of the technology takes effect.
Sales of the Top 10 Electric Vehicle Brands constitute 65% of all electric vehicle (EV’s) sales, and for the Top 10 BEV list, 85% of all pure electric or Battery Electric Vehicles (BEV’s) are from the Top 10 Brands in the segment. However, the trend on both lists is on the decline as more and more brands participate in the market. The Top 10 Brands in the pure electric space owns a bigger percentage of the market segment as BEV’s requires more specialization and greater risk. Due to the high cost of battery technology and range anxiety, most automakers excluded themselves from the pure electric segment, providing a golden opportunity for a few dedicated brands to seize the opportunity and leapfrog their competitors into the coming decade.
The following interesting point emerges when comparing the Top 10 Electric Vehicle Brands positions in 2012 with the overall standings and the latest standings in 2016:
Looking at the Top 10 Electric Vehicle Brands list when one only include Battery Electric Vehicles an entirely different picture emerges in many respects:
With EV sales rapidly climbing in 2016 and countries such as Norway now reaching EV sales of over 30% of new vehicles, owning an EV is not just an environmental requirement anymore drawing early adopters. Owning an EV’s has become cool and entering the growth phase in markets such as Norway and The Netherlands, where a couple of “Big Auto” manufacturers have opted to target the mainstream market through bringing Plug-In Hybrid versions of existing models. Many of the “Big Auto” brands are play stalling tactics by calling for the easing of emission standards or blocking Tesla’s direct sales model. Meanwhile, they are falling further and further behind in a market that is becoming ever more popular. Most of these manufacturers might be of the opinion to follow a wait and see approach, hoping that the first mover’s trips and falls due to the high risk and cost, with the intention to swoop in later with their big budgets to poach talent and ideas. We will analyze the tussle between Battery Electric Vehicles and Plug-in Hybrid Electric Vehicles in a follow-up post.
Picture Ellon Musk: The New Yorker