How successful is the Chinese New Energy Vehicles Program?

How successful is the Chinese New Energy Vehicles Program?

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45% of Chinese EV makers sold less than 500 models per year

 

The recent Chinese Auditor General’s report on the Central Governments budget for the implementation of its New Energy Vehicles (NEVs) program has delivered some mixed results. The State’s Auditing Administration found some disturbing results from its inspection of 66 companies producing new energy vehicles including passenger vehicles, buses, and commercial vehicles. One has to ask yourself how successful has the program been when finding that 2,200 vehicles out of 35,500 produced by 13 companies were left unsold for a period of longer than a year? How successful has the program been to alleviate pollution in cities if 17,200 of the 35,500 traveled less than 3,000km (1,875 miles) in a year?

The program to promote NEVs was established in 2010 to form part of China’s 12th 5-year plan running from 2011 to 2015. The program had a budget of RMB 100 billion ($14.4 Billion) which included the promotion of EVs through subsidies, development of a charging network, and manufacturing incentives. In 2016 the country cracked down on the rampant abuse of the system by handing down fines totaling $150 million and closing five of the worst offenders. In total, the Audit Administration’s report found, that subsidies to the tune of RMB 1.67 Billion ($240 million) were overpaid due to cheating, which is nearly half the entire budget of eight provincial funds.

The Minister of Industry and Information Technology was quoted in January 2017 that China aims to quadruple its NEV fleet to 2 million units by 2020 and have one in five cars as EVs by 2025, which is expected to be 7 million EVs. The report found that in some cases the subsidies might have been too effective in targeting the development of NEVs. In a sample of around 6,800 units from 13 companies, it was found that more than half was buses, which received subsidies of 70% of the units sales price or higher, skewing the intended outcome away from passenger vehicles.

In January 2017 the Government cracked down on the sector by capping the total subsidies available at the Local Government level at 50% of that of the Central Government, dropping the NEV subsidy by 20% effective 1 January 2017, and raising the technology threshold of distance per charge and energy consumption. The new subsidy at Central Government level is now 44,000 yuan ($6,333) for EVs with a range greater than 250km (156 miles), down from 60,000 yuan ($8,600). The subsidy for buses was capped at 300,000 yuan (43,000) down from 500,000 yuan ($72,000). The sudden crackdown led to a crash in NEV sales for January 2017 of below 8,000 units compared to a full year total for 2016 of around 500,000 units. The sector has since recovered but is not expected to reach the stellar growth that it needs to outpace 2016 by double digits.

Other headline figures from the Auditor’s report shows that 45% of EV makers sold less than 500 models per year, which is a justification for the country implementing a production certificate system. The permitting of automakers to produce EVs have reached its current limit of 15 production certificates when JAC received authorisation for its 100,000 units per annum plant.

On the positive side, the Auditor found that Chinese automakers are starting to dominate the world market for electric vehicles as three, BYD, Geely, and BAIC rank in the top ten by EV sales list. Auto parts companies such as CATL, a battery manufacturer, and Jing-Jin Electric, a manufacturer of drivetrains for EVs have become internationally known for their products.

Going forward the Chinese Government is changing tact from a carrot and stick approach by promoting NEVs through subsidies and regulation to relying more on the stick by introducing more stringent NEV quotas on auto manufacturers from 2018. The Chinese authorities had a visit in June 2017 from the California Resource Board, to co-operate on the proposed Chinese ZEV quotas. The Californian Resource Board was responsible for the state’s much hailed Zero Emission Vehicle (ZEV) framework. The proposed Chinese ZEV quotas are set to require auto manufacturers to have ZEV’s contribute 8% of their sales in 2018 and increase annually by 2% to reach 12% in 2020.

 

Picture: Workers assemble new-energy cars at a workshop of Weidong New-Energy Car Co Ltd in Zouping, Shandong province. [Photo/China Daily]

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China has only 14 legal EV brands, most as ugly as…

China has only 14 legal EV brands, most as ugly as…

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wattev2buy china electric car

In June 2016 the Chinese authorities embarked on a program to regulate the industry that saw over 200 companies planning to produce over 50 million cars a year. Initially, the Chinese Government announced that it would only provide ten manufacturers with permits to produce electric vehicles in a bid to ensure quality and reliability to the consumer. A year later, at the end of May 2017, 14 new energy vehicle manufacturers were awarded production certificates to develop electric vehicles, with no indication what the new limit on participants is. China leads the world in terms of the size of the electric vehicle market; one would expect that it would lead to the creation of great looking automobiles, the opposite has been the norm.

China’s electric car sector is known for its ugly models, most are either bad clones of other brands, such as the Tesla Model S clone the Youxia Ranger X, or old body types of Japanese or European models with a battery thrown in, such as the 2012 Suzuki SX4 rebadged as the 2017 SD EV Yinse. Currently, most Chinese vehicle manufacturers are bringing mid-to-low end models to production, competing with Western models such as the Tesla Model 3Chevrolet Bolt, Renault Zoe and the Nissan Leaf. A couple of Chinese manufacturers are following the Tesla model of starting with a luxury sedan or sports car and will, therefore, compete with the likes of the Rimac Concept One, Tesla Modle S or Porsche Mission-E.

Many Chinese automakers have addressed design challenges by opening design centers in Europe, mostly in Italy, world-renowned for design, especially automotive design. Some Chinese automakers own established Western brands such as Geely owning Volvo, SAIC Roewe buying MG, NEVS buying SAAB and Wanxiang buying Karma Automotive. One might, therefore, be forgiven to expect that world-class design principles would find its way into Chinese electric vehicle production. Unfortunately, the fusion between Western and Chinese design has yet to deliver eye-catching electric vehicles.

Authorized EV brands in China

With the greater oversight, one would have hoped to be wowed with only the best electric vehicles rising to the top and receiving the coveted production permits. Let’s look at the current Chinese automakers that have been granted production certificates and see what the Chinese consumer and the rest of the world can expect.

BAIC BJEV

The Chinese Government owned BAIC is one of the top-selling EV brands in China and is now into its second generation EV design with the BAIC E200, BAIC EC180, and BAIC EU260. BAIC has also created a stand-alone company for electric vehicles, BJEV and is expected to bring a new brand to light, called Arcfox. Unfortunately, BAIC’s design still looks very much like copies of other brands, take for instance the BAIC EU260 which looks very much like an older Mercedes C-Series.

BAIC-EU260-ev

Changjiang EV

Changjiang EV produces the eCool EV, also know as the FDG Yangtze EV. The company classifies the eCool as a mini-SIV, but in all honesty, it looks more like a hatchback. The eCool comes with 10-inch multi-touch HD screen providing an onboard interconnected experience and a mobile terminal. The vehicle achieved a 4-star C-NCAP measured at 50km/h impact. The hatchback comes in various funky colors, and customers can personalize their dash and seat covers, not that is does anything for the general look of the EV.

changjiang-Yangtze-EV

Qiantu Motor

CH-Auto Technology founded in 2010, the Chinese electric vehicle manufacturer branded as Qiantu Qiche (前途汽车), meaning Future Auto in 2015. Qiantu aims to compete head-on with Tesla and unveiled the Qiantu K50 Event! as the first model in its arsenal to do so ( for all the language buffs, the ! is not a typo but part of the name). The K50 Event! is one of the more appealing Chinese EVs.

qiantu-k50-event

Chery New Energy

Chery Auto was honored with “Best Globalization Strategy for the year 2015” among Chinese Vehicle manufacturers. Chery is a leader in the EV sector with one of the first production cars as far back as 2008.The Chery QQ, first produced in 2015, remains one of the top 10 models in China. The QQ might be popular, but it is certainly not for its looks.

chery-eq1-ev 2018

Jiangsu Minan

The company was founded in 2011 and opened the Jiangsu MIN’AN Automotive Research Institute in October 2015 where it develops its new energy vehicles. Min’an Auto is set to unveil its first EV in 2018. Min’an has the intent to develop three models in 2018, an SUV, rendered below, a sports car and a neighborhood electric (NEV) delivery van. Min’an suffers from the same classification issues as Changjiang EV, trying to sell a hatchback as an SUV.

minan-sportscar-ev

Wanxiang Group (Karma Automotive)

Owned by Chinese auto parts company Wanxiang Group, who bought the remnants of Fisker Automotive in 2013. The company aims to manufacturer 900 Karma Revero’s in 2017. Waxiang Group was one of the first automakers to receive a production certificate allowing it to produce electric vehicles in 2016. The Karma Revero teaser below was released late 2016 and does not look a lot different than the Fisker Karma of 2012.

karma-revero

 

JMC EV

JMC created a new company to house its electric vehicle unit under in early 2015. The plant situated in Nanchang City has a planned production capacity of 70,000 units per year by 2020. JMC EV is planning to follow up on its first electric vehicle the E100 EV with four new models, the E200, E160, S330 SUV PHEV and E170. Th JMC E100 is one of the top 20 sellers in China. Both the E100 and E200 looks quite similar and follows the same boring lines as most of the small electric vehicles such as the Chery QQ and BAIC EC180.

JMC-S330-PHEV

Chongqing Jinkang

The Sokon owned company received its production certificate early 2017 which allows the company to produce 50,000 EVs annually. The company has not unveiled any vehicles but have secured Tesla Co-founder, Martin Eberhard, as a consultant and acquired US-based AC Propulsion at the end of 2016. Sokon developed small commercial vehicles in partnership with Dongfeng.

sokon-ec35-ldv-bev

NEVS

National Electric Vehicles Sweden (NEVS), a Chinese-owned company, acquired the SAAB brand from bankruptcy in 2012. The company received a production permit for 200,000 units annually. The company has already signed an agreement to supply 20,000 SAAB 9-3 to Chinese Aerospace entity, Volinco. Disappointingly it seems that consumers will have to be content with getting another relic from the past as an option when it comes to buying a new EV in China.

nevs 9-3 ev concept

Yudo Auto

Yudo Auto electric vehicles strategy is to produce affordable pure electric SUVs and aims to be a first-class brand in 5 years and international presence in 10 years. Yudo chose the words “creating for change” as its tagline and opened a Design Center in Milan, Italy. The company unveiled two small SUVs at the Shanghai Auto Show in April 2017 as part of its Gemini strategy. The Yudo Pi1 base model looks like a bad knockoff of the VW Tiguan, and the flagship Yudo Pi3 reminds of a Landrover Freelander of the 90’s. Let’s hope there is more “creating for change” down the line.

yudo-pi-1-ev

Know Beans / Zhi Dou

Know Beans (Zhi Dou), a Geely company, and yes that’s the brand’s name, develops the popular ZD D2 mini-car which is also sold under the Zotye label as the Zotye E20. The D2, produced since 205, is also a top 20 electric vehicle in China. You just know, when you look at the D2, that it hails from China. I don’t know what is worse, the brand name or the vehicle, enough said.

zhidou d3 ev

SD EV

Henan Suda EV, also know as SD EV received permission to develop a 100,000 EV plant. SD EV offers one of this ‘Back to the Future’ opportunities, where you can buy a vehicle from 2012 as a brand new model in 2017. SD EV has two EV models ready for production. The vehicles are based on Suzuki SX4 sedan and hatch. The word Suda means to ‘Speed Up’ in Chinese while the Henan refers to the company’s home province.

suda-hatch-ev

Hozon Auto

Hozon received an electric vehicle production certificate allowing it to produce 50,000 units per annum. Hozon unveiled its first concept vehicle, a compact crossover named @, at the 3rd World Internet Conference in November 2016. The Hozon logo looks surprisingly similar than that of Mercedes, and the rendering of the marketing material looks like that of an old generation Buick Lacrosse, while the @ like a Tesla Model X.

hozon-auto-at-ev

GreenWheel

GreenWheel received approval to develop a 50,000 unit plant. The company is better known for developing Neighborhood Electric Vehicles (NEV). Now that GreenWheel has qualified for EV production it aims to start production of the small crossover, named the V5, which is an electric version of the Weichai Enranger G3.

greenwheel-v5

JAC

JAC and VW entered into a JV to produce 100,000 EVs per annum in May 2017 and became the 15th and last company to receive a permit in this round of permitting.

jac-iev-A50-EV

 

For too long the stereotype Chinese manufacturer has been known for copying rather than innovating. It is therefore disappointing to see that most of the authorized EV producers are still developing cars based on old combustion vehicles. The failure of the permitting process to identify and authorize truly innovative companies to ensure a sustainable and dominant Chinese EV sector will be negative for the whole EV sector, we need companies such as Tesla, testing the boundaries set by traditional auto manufacturers.

At the end of the day, beauty is in the eye of the beholder so I would love to hear your comments on the state of China’s electric vehicle design in the comment section below.

Interested in learning more about Chinese electric vehicles? Download our fun and easy app below, flick the China switch and swipe left the models you don’t like, right the ones you do, enter the chat rooms and share your thoughts with the community.

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