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We look at the Top brands and models, the gainers and losers and how the battle between battery electric (BEV) and plug-in hybrid (PHEV) technologies play out in the summary of China EV Sales H1 2017.
The highlights for Chinese electric car sales in H1 2017 was:
The Top 3 EV brands in China for the first half of 2017 were BYD, BAIC, and Zhidou. Although BYD hung on to its first place, it sees its lead evaporate. BYD hardly registered any sales in the January 2017, and lost sales in its top performing Qin and Tang model ranges to competing new models from BAIC, Chery, and SAIC Roewe. BYD, one of the largest EV brands in the world, is seeing its position as China’s best performing EV brand challenged as it lost over 20% of its sales compared to 2016, while its competitor BAIC more doubled its sales. BAIC benefited from exciting new models entering the market in the last 12 months, with its small hatch, the BAIC EC180 being a top performer for three of the six months ending up the second best selling EV for the semester. Smaller EVs, or City cars, have also performed very well with the popular Zhidou Geely D2 selling nearly 20,000 units. Another brand with small EV models, Zotye, was placed fourth due to the popularity of its Cloud 100, E200 and E30 models. Other Top 10 Chinese EV brands selling city cars included Chery and JMC, both placed in the Top 10. Although JAC brought the exciting JAC iEV6S small SUV to market it was not enough to withstand the onslaught of its peers, crashing out of the Top 3 to the eight position. Tesla also entered the Top 10 list with the Model X performing very well (please note the June 2017 Tesla data did not make it in time for our analysis, which would have aided the brand’s performance). Western brands such as Volvo, BMW through its local partner BMW Brilliance, Daimler and GM mostly gave up market share to Chinese-produced vehicles.
Twenty new EV models entered the Chinese EV market in the first half of 2017 but only three, the BAIC EC180, SAIC Roewe eRX5 and BYD Song DM, made it to the Top 10 list of electric vehicles in China. None of last years Top 5 could hang on to their positions with two of the new models, the BAIC EC180 and SAIC Roewe eRX5, entering the market with Top 5 positions within three months from being launched. Last year’s Top 3 EVs, the BYD Tang, BAIC E200, and BYD Qin all crashed out, with the BYD Tang the only model able to hold on to a Top 10 position. Plug-in Hybrid vehicles could only muster three positions in the Top 20 as small city EVs made up more than half of the units sold in 2017 to date. The popular SUV class accounted for 26% of the units sold in the Top 20 list of EVs in China while plug-in hybrids only accounted for 16% of all the EVs sold. New electric vehicle models made up 31% of all the EVs sold during the period under review.
BYD’s ailing fortunes are clear in the list of losers for the first half of 2017 but another popular EV brand from 2016, Kandi, saw diminishing sales as its Kandi K17 Cyclone could not compete with the host of new small city cars entering the Chinese EV market. Clear again is the composition of plug-in hybrids and foreign brands in the list of the worst performing electric cars.
Plug-in hybrid models are losing the battle in China, strange though that 35% of the new models launched in the last 12 months are PHEVs. In the comparable period in 2016 plug-in electric vehicles made up 33% of all the units sold while the vehicle type only contributed to 16% of all sales in 2017.
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Daimler and Chinese BAIC Motors this week agreed to increase the investment in the Sino-German Joint Venture, Beijing Benz Automotive Co (BBAC), to manufacture electric vehicles. The partners agreed to a further investment of 5 billion yuan (655 million euros / $735 million) at a signing of the heads of agreement in Berlin in the presence of German Chancellor Dr. Angela Merkel and Chinese President Xi Jinping. The investment by the German automaker is a further commitment to electric vehicles as it implements the aggressive electric vehicle strategy. BBAC is the localization of the Mercedes-Benz brand and will see its first electric vehicle rolling off the production line in 2020.
In June 2017 both partners agreed to strengthen their strategic collaboration through investments for New Energy Vehicles (NEVs) in China. As part of the investment agreement, Daimler announced its intention to acquire a minority share in Beijing Electric Vehicle Co., Ltd. (BJEV), a subsidiary of the BAIC Group, with the purpose of strengthening strategic collaboration with BAIC in the NEV sector.
The investment will be used to extend the BBAC plant in Beijing, established in 2005 and already Daimler’s largest Mercedes-Benz passenger car production hub, to become a BEV production hub in China. The establishment of a BEV production hub will commence with the building of an eBattery factory, which would be Daimler’s first foreign location of its global battery production network. Daimler plans to invest one of the ten billion euro earmarked for its electric vehicle strategy in the global battery production network for Mercedes-Benz vehicles. The network already includes the site in Kamenz, Saxony, built in 2010, where a second state of the art battery factory is being built with an investment of around 500 million euros. Mercedes-Benz will source the cell for its battery plant in Beijing from Chinese suppliers.
Tesla‘s Elon Musk announced last Sunday that production of the Tesla Model 3 would commence on Friday the 7th of July, two weeks ahead of schedule. Late Saturday evening Elon posted a tweet showing two pictures of the historic vehicle with serial number one that came off the production line. According to Elon Musk, the rule at Tesla is that the first person to pay the full price will get the first Tesla Model 3 SN1. He responded to a tweet that he has the first Roadster and Model X but not the first Model S. The average sales price for a Tesla Model 3 is estimated to be around $50,000 before incentives.
Electric car sales in the USA and Norway showed healthy gains over the same period in 2016. US EV sales increased 16% over that of June 2016 while in Norway sales jumped 62% for the same period. Electric vehicle sales in Norway now stands at a record 42% of new vehicle sales. Total US EV sales for the year so far stands at around 90,000 units, 39% more than in the first half of 2016. Read our detailed breakdown of EV sales for H1 2017 in Norway and the USA by clicking on the following links.
Summary of EV sales in Norway H1 2017
Summary of USA EV Sales H1 2017
The state-owned Chinese automaker Dongfeng, a top four vehicle producer in China, which primary strategy has historically been the production of localized cars of various international auto companies such as the PSA Group, Hyundai, Honda, Nissan, and Kia. The company’s in-house developed vehicles are sold under the Dongfeng Fengshen brand which up to now had little EV models. On the 3rd of July, the GM of Dongfeng Fengshen announced during the unveiling of its AX4 SUV that the company will focus on SUVs and EVs from now going forward. The GM, Mr. Lui Hong, did not specify if the vehicles will be based on the new AX4 SUV, AX7 or the E70.
VW and robotics firm Kuka this week signed a new co-operation agreement to develop robot-based innovations for all-electric and autonomous automobiles. The new agreement will expand the existing e-smart Connect project which includes a practical and user-friendly solution for charging high-voltage batteries of electric vehicles pictured here charging the VW GenE research vehicle. The Kuka developed charger is a charging solution developed for parking garages.
The Volkswagen Group is planning a strategic e-mobility offensive in the course of realigning its drive strategy. By the end of 2018, more than ten new electrified models will be launched on the market. A further 30 models will follow by 2025. These will be all-electric battery-powered vehicles. In parallel, Porsche will manage the ongoing expansion of infrastructure for quick-charging stations. The Volkswagen Group is providing a vision for autonomous driving of the future with the “Sedric” concept car. Audi recently established Autonomous Intelligent Driving GmbH for self-drive systems. This company is carrying out work for the entire Volkswagen Group.
KUKA AG is one of the biggest providers of intelligent automation solutions and is the world’s leading manufacturer of production plants in the automobile industry. The Group’s own Research Department headquartered in Augsburg lays the technological fundamentals for innovations in industrial production and service robotics.
Beijing Automotive Industry Holding Co. Ltd (BAIC) is 60% owned by the Chinese Government. BAIC spun its electric vehicle business into a separate unit, Beijing Electric Vehicle Company (BJEV). The company raised $460mln in and IPO for its Electric Vehicle unit, drawing investors such as LE Holdings, the Chinese company with ties to Faraday Future and LeAuto. The BJEV factory is situated in Caiyu, Daxing, Beijing. The vehicle bodies are welded in Zhuzhou Hunan province. BJEV has launched its new range of EV’s, called Arcfox. BJEV unveiled its first concept vehicles for the Arcfox sub-brand in 2016 which comprised of the tiny open top SUV, the Arcfox-1 and the performance model the Arcfox-7 which is based on the Formula E platform of the NextEV Racing team.
BAIC was founded in September 2010 and tried to acquire the intellectual property rights of GM unit, SAAB Automobile’s in 2009 for $200m but failed. The German company, Daimler AG, acquired a 12% shareholding in BAIC during November 2013. BAIC produces some of the best-selling electric vehicles in the country, the E150/160/200 series, the EU260, and EC180 which is the top seller for 2017. The Daimler influence is clear in the design of the new BAIC EU260 model, which looks similar to the Mercedes C series.
BAIC BJEV was one of the first automakers to qualify for an electric vehicle production certificate from the Chinese Government in 2016 as part of the Chinese New Energy Vehicle Program to regulate the EV sector.
BAIC BJEV is now in its third generation of EV technology and is the best-selling electric vehicle auto company in China. The company announced an aggressive five-year plan in 2016 whereby it aims to sell 500,000 per annum by 2020. At the end of 2015, the company was the fourth largest EV manufacturer in the world and has since improved its performance with a 156% jump in sales in 2016, putting it ahead of BYD. The company is planning the launch of the Arcfox 1 in 2017 followed by other pure electric models the BAIC Senova EX260 SUV and BAIC EH300. 2018 will see the release of BAIC EH300L SUV EV and EX400L SUV.
Click through to the BAIC’s page on wattEV2Buy to explore the past, present and future EV models by the Chinese automaker.
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The recent Chinese Auditor General’s report on the Central Governments budget for the implementation of its New Energy Vehicles (NEVs) program has delivered some mixed results. The State’s Auditing Administration found some disturbing results from its inspection of 66 companies producing new energy vehicles including passenger vehicles, buses, and commercial vehicles. One has to ask yourself how successful has the program been when finding that 2,200 vehicles out of 35,500 produced by 13 companies were left unsold for a period of longer than a year? How successful has the program been to alleviate pollution in cities if 17,200 of the 35,500 traveled less than 3,000km (1,875 miles) in a year?
The program to promote NEVs was established in 2010 to form part of China’s 12th 5-year plan running from 2011 to 2015. The program had a budget of RMB 100 billion ($14.4 Billion) which included the promotion of EVs through subsidies, development of a charging network, and manufacturing incentives. In 2016 the country cracked down on the rampant abuse of the system by handing down fines totaling $150 million and closing five of the worst offenders. In total, the Audit Administration’s report found, that subsidies to the tune of RMB 1.67 Billion ($240 million) were overpaid due to cheating, which is nearly half the entire budget of eight provincial funds.
The Minister of Industry and Information Technology was quoted in January 2017 that China aims to quadruple its NEV fleet to 2 million units by 2020 and have one in five cars as EVs by 2025, which is expected to be 7 million EVs. The report found that in some cases the subsidies might have been too effective in targeting the development of NEVs. In a sample of around 6,800 units from 13 companies, it was found that more than half was buses, which received subsidies of 70% of the units sales price or higher, skewing the intended outcome away from passenger vehicles.
In January 2017 the Government cracked down on the sector by capping the total subsidies available at the Local Government level at 50% of that of the Central Government, dropping the NEV subsidy by 20% effective 1 January 2017, and raising the technology threshold of distance per charge and energy consumption. The new subsidy at Central Government level is now 44,000 yuan ($6,333) for EVs with a range greater than 250km (156 miles), down from 60,000 yuan ($8,600). The subsidy for buses was capped at 300,000 yuan (43,000) down from 500,000 yuan ($72,000). The sudden crackdown led to a crash in NEV sales for January 2017 of below 8,000 units compared to a full year total for 2016 of around 500,000 units. The sector has since recovered but is not expected to reach the stellar growth that it needs to outpace 2016 by double digits.
Other headline figures from the Auditor’s report shows that 45% of EV makers sold less than 500 models per year, which is a justification for the country implementing a production certificate system. The permitting of automakers to produce EVs have reached its current limit of 15 production certificates when JAC received authorisation for its 100,000 units per annum plant.
On the positive side, the Auditor found that Chinese automakers are starting to dominate the world market for electric vehicles as three, BYD, Geely, and BAIC rank in the top ten by EV sales list. Auto parts companies such as CATL, a battery manufacturer, and Jing-Jin Electric, a manufacturer of drivetrains for EVs have become internationally known for their products.
Going forward the Chinese Government is changing tact from a carrot and stick approach by promoting NEVs through subsidies and regulation to relying more on the stick by introducing more stringent NEV quotas on auto manufacturers from 2018. The Chinese authorities had a visit in June 2017 from the California Resource Board, to co-operate on the proposed Chinese ZEV quotas. The Californian Resource Board was responsible for the state’s much hailed Zero Emission Vehicle (ZEV) framework. The proposed Chinese ZEV quotas are set to require auto manufacturers to have ZEV’s contribute 8% of their sales in 2018 and increase annually by 2% to reach 12% in 2020.
Picture: Workers assemble new-energy cars at a workshop of Weidong New-Energy Car Co Ltd in Zouping, Shandong province. [Photo/China Daily]
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Recently the Chinese Government embarked on a program to clean up the electric vehicle sector which has been negatively impacted a confluence of companies rushing to produce electric vehicles lead to subsidy fraud and sub-standard products. At some point in 2016 over 200 companies had business plans to profit from the Chinese Government’s aggressive program to establish a dominant electric vehicle sector. A large number of the business operating in the sector had no previous experience in producing cars, among them were IT and Social Media companies such as Tencent (Future Mobility and Tesla), Baidu / BitAuto (NextEV) and LeEco (Faraday Future). The Chinese authorities became concerned that the unregulated development of the sector could lead to an oversupply of vehicles as the total planned capacity from the 200 companies reached over 50 million units annually, ultimately negatively impacting the sustainability of its program. At the end of 2016, the government closed or fined various manufacturers who were caught taking advantage of the subsidies to promote the adoption of electric vehicles. Further measures to regulate the industry included:
Other adjustments were made to entry applications in the auto sector by requiring joint ventures with foreign automakers, such as Denza, to be approved by the investment department of the State Council, local manufacturers need approval from the relative provincial government. The State Council indicated that in principal new capacity to combustion plants should be capped effectively halting development of new combustion plants.
At the time of publication, only fourteen companies have so far received production certificates for new energy vehicles, the last being Guangdong GreenWheel Electric Vehicle Co. Ltd which received approval to develop a 50,000 unit plant in Mingcheng Industrial Park. Greenwheel indicated that the plant would be developed at a cost of $267 million ( RMB 1.783b ). To successfully apply for a production certificate, the applicant needs to convince the authorities that it can research and develop key technologies such as powertrains. The other companies with development certificates are BAIC BJEV, Changjiang EV, Qiantu Motor, Chery New Energy, Jiangsu Minan, Wanxiang Group (Karma Automotive), JMC EV, Chongqing Jinkang, NEVS, Yudo Auto, Know Beans, SD EV, and Hozon Auto.
Up to now Chinese auto manufacturers provided very sketchy specifications on the electric range of their models, mostly indicating how far the vehicle can travel at a constant speed of 60km/h. To protect and assist the consumer the Chinese Automotive Technology and Research Center for the first time introduced an EV Test through the issue of the Chinese First Electric Vehicle Management and Evaluation Rules. The first classification process should be completed in the second half of 2017. The classification would be done by a five-star rating focusing on the following key performance areas:
The Chinese Government aggressive EV strategy targets the sale of 800,000 electric vehicles in 2017, increasing sales to two million units per annum by 2020. The top ten automakers, including FAW, Dongfeng Fengshen, Chana, SAIC, GAC Trumpchi, and Great Wall finalized production plans to produce over 4 million units by 2020 at a planned investment of $12 billion (RMB 80 billion ).
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Now that all the Q1 data is in we can do a detailed dissection of the hottest quarter in EV history in which nearly 200,000 electric vehicles was sold. The headline data is that nearly 180,000 EVs were sold in the top 10 EV countries. Battery Electric Vehicles (BEV) outperformed Plug-in Hybrid Vehicles (PHEV) by a long shot. A total of just over 106,000 BEVs were sold while only around 70,000 PHEVs moved off the dealership floor in the top 10 countries.
One of the standout data points is USA EV sales which overtook China as the best market for electric vehicles in Q1, making the USA the top EV country in Q1. The worst performer was The Netherlands, who fell out of the top 10. The Netherlands disappointing performance over the last couple of quarters does not bode well for the European country was seen, next to Norway, as one of the proponents of the technology. Only last year still did the Dutch Government contemplated a goal to be 100% electric by the middle of the next decade. It is unclear what caused the drop in EV sales in the Netherlands.
When comparing this quarter’s EV sales by country to their respective totals for 2016 one can see that the pace of EV sales picked up in most. If one should expect that by the end of Q1 EV sales should equate to roughly 25% of 2016, it is only China and The Netherlands that are underperforming. Chinese EV sales have lagged in January due to technical factors including a clampdown on EV subsidy fraud and the annual Chinese holiday, in which most industries shut down. Chinese EV sales have picked up the pace in the following months and the quarter still ended up 30% over the same period of the previous year. It can be concluded that EV sales for the first quarter in China are historically weak and Q1 2017’s performance is by now way an indication of a trend. Furthermore, the Chinese Government last week announced a plan to dominate the electric vehicle sector which should help the country to regain its stature. Japan, on the other hand, has picked up the strongest pace and has already achieved EV sales equal to 59% of its total 2016 sales. The Japanese EV market has the least variety of EV models available to consumers, and it is anticipated that the introduction of more models will stimulate the market further. Germany is the second best performer helped by a 77% improvement in EV sales on a year-to-year basis.
The top EV brand in the Top 10 EV Countries is Tesla for the second year running. Tesla announced in its April trading update that it sold just over 25,000 Models S and X globally. It is important to note that the figure reported includes vehicles being shipped, while country sales data shows vehicles registered. Toyota is back in the Top 10 list of EV brands on the back of a well-received new Toyota Prius. Chevrolet did not shoot the lights out with its new mass-market EV, the Chevrolet Bolt / Opel Ampera-e. Most of GM’s sales came from the Chevrolet Volt PHEV. The company is criticized for producing a limited amount of the Bolt and is being labeled as a compliance company for that, a term used for auto manufacturers that only sell EVs in Zero Emission states to gain credits. The big losers included VW, BYD, and Mitsubishi. BYD has been the Top EV manufacturer for 2015 and 2016 globally and was at the number three position for most EVs sold since the start of the decade. Competition from the likes of BAIC and SAIC is the main reason for the companies bad performance. Up til 2016, BYD had the advantage of being first to market, but some new models that can compete on performance and quality with BYD entered the market since 2016. (This sentence could very well be used for Tesla in a couple of years). Mitsubishi fell a staggering ten places as the company has not updated its popular Outlander PHEV or introduced new models as a replacement.
The Top 10 EV models are still lead by the Nissan Leaf, a phenomenal performance by the 7-year-old EV. The Toyota Prius replaced the Tesla Model S in the top two while the Tesla Model X performed the best of the 2016 Top 10 cohort. Newcomers Chevrolet Bolt, BAIC E-180, and the Toyota Prius replaced the BYD e6, BYD Tang and Mitsubishi Outlander in the Top 10 EV models list for Q1.
Please use the comment section below to share your thoughts on the EV market.
Note on data: The detailed data above does not include the UK, who keeps their EV data more secret than Donald Trump does classified information.
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The Chinese Government released its long-term development plan for the automotive sector on the 25th of April 2017, setting out the China EV strategy. The plan, presented by the Ministries of Science and Technology and Ministry of Industry and Information Technology in conjunction with National Development and Reform Commission, sets out how the country will ramp up the local EV sector and dominate the world market.
If successful the Chinese auto sector can leapfrog the dominance of the big auto companies, such as Toyota, VW, BMW, Daimler, Ford, and GM. Big Auto has missed the boat on electric vehicles and therefore continue to downplay the technology as only a niche sector. Management boards of big auto companies are flip-flopping strategy as they try and come to grips with how to enter the market and to what extent they should invest in research in technology. BMW last week announced that EVs constituted 3% of its total sales for the first quarter of 2017 after a jump in EV sales of 50% (Top 5 EV News Week 18). With the release of the data, the company set out how it will introduce more models. The news from BMW is in stark contrast from news only six months earlier when the Board grappled with if it should pursue EVs at all (Top 5 EV News Week 49 2016). In the USA we have recently seen how newcomer Tesla is valued above Ford and GM by investors. The response by Big Auto and other detractors of EVs was that this is a temporary phenomenon, arguing that Tesla hardly produces one tenth of the vehicles any of the top brands does. If one look at total sales of Battery Electric Vehicles (BEVs), it seems investors on the other hand value companies on their future ability to produce electric vehicles. If the same apply for Chinese brands, we can very quickly expect a Chinese brand to ascend the list of top auto brands.
According to the plan by the Chinese Government, it set a short-term target of EV sales of 2 million units locally by 2020 and at the same time elevate Chinese auto brands to be seen amongst the top ten electric vehicle brands globally. The medium term target is that EVs contribute 20% of the total annual fleet by 2025, which is a huge amount of cars. Measuring the movement in sales by brand in the table below we can already see the top Chinese EV brands, BAIC, SAIC, Geely Zhidou and JMC moving higher and two brands, BAIC and BYD in the top ten list for the first quarter 2017. Other evidence of Chinese companies investing heavily in the sector includes Chinese IT company, Tencent acquiring a significant stake in Tesla, sparking a rally in the stock.
Measures by the Chinese Government to achieve the targets above include:
China already has experience of setting itself to dominate a sector and achieving set goals. Less than a decade ago the Chinese Government plotted to dominate the PV panel market and in the process brought down the price of energy production from renewables, killing some western PV manufacturers in coal plants in the process. Already we are seeing a deluge of battery cell plants being planned by the end of the decade in China. We can, therefore, expect the same domino effect as in the energy markets, taking out auto manufacturers that were slow to embrace electric vehicles.
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China, the world’s largest market for electric vehicles showed a rise in sales for the first quarter of 2017, improving on 2016 figures by 12,500 units. While March was a particularly good month, selling over 30,000 units, we wonder if the total sales of nearly 56,000 units in the first quarter will be enough for 2017 to beat the record of 350,000 set in 2016?
EV sales for 2017 kicked off rather poorly in January with a disappointingly low 7,000 units. The Chinese holiday season and the regulatory clampdown on the abuse of EV subsidies were blamed for the lackluster sales. Fortunately, sales improved as the following months saw a doubling each month on the previous, setting a very promising trend. Battery Electric Vehicles outsold Plug-In Hybrids by nearly five to one as over 44,000 BEV units were sold compared to only 9,000 PHEV models during the period.
New models were the top sellers, taking three of the top five positions in a country starved for cool looking EVs. Chinese consumers are used to being dished up a mix of inferior cars due to major international brands being forced to partner with local manufacturers. To protect their IP, the global brands produced older variants of their vehicles for the Chinese market. The situation has improved for the Chinese consumer as local producers such as BAIC, SAIC and BYD have started producing improved second generation EV models. The BAIC E180 and BAIC E260, taking the first and third positions for the quarter is a case in point of how the second generation electric vehicles are drawing more buyers to the sector.
2016’s darling, BYD is slipping in the rankings, the company, part-owned by Warren Buffet, which has been the best-selling electric vehicle brand in the world for 2015 and 2016 could only muster two-thirds of BAICs sales. More worrying for BYD is that it had five models in the market compared to BAICs three BEVs. Tesla had a respectable performance with the Model X selling 1,500 units, which is 13% of all Tesla Model X units sold internationally during Q1, accounting for 6% of the company’s total sales for the period.
In total Q1 2017 sales improved 30% on that of the same period in 2016, indicating that 2017 could even be a better year for electric vehicles, despite stricter regulation, proving that electric vehicles are entering the mainstream.
Electric vehicle sales have breached the 2 million unit mark internationally in 2016, and most automakers have committed to an electric vehicle strategy, some more aggressive than others and in the minority of cases not having a strategy is also seen to be a strategy. The Top 10 Electric Vehicle Brands constitutes a good proxy to evaluate trends within the market and to determine the reason for a brand’s success or failure. Also, as we reach the halfway mark to the point where electric vehicles are expected to reach between 9% and 11% of the total vehicle fleet by 2025, a look into the Top 10 will provide guidance on the expected winners and losers as the disruptive nature of the technology takes effect.
Sales of the Top 10 Electric Vehicle Brands constitute 65% of all electric vehicle (EV’s) sales, and for the Top 10 BEV list, 85% of all pure electric or Battery Electric Vehicles (BEV’s) are from the Top 10 Brands in the segment. However, the trend on both lists is on the decline as more and more brands participate in the market. The Top 10 Brands in the pure electric space owns a bigger percentage of the market segment as BEV’s requires more specialization and greater risk. Due to the high cost of battery technology and range anxiety, most automakers excluded themselves from the pure electric segment, providing a golden opportunity for a few dedicated brands to seize the opportunity and leapfrog their competitors into the coming decade.
The following interesting point emerges when comparing the Top 10 Electric Vehicle Brands positions in 2012 with the overall standings and the latest standings in 2016:
Looking at the Top 10 Electric Vehicle Brands list when one only include Battery Electric Vehicles an entirely different picture emerges in many respects:
With EV sales rapidly climbing in 2016 and countries such as Norway now reaching EV sales of over 30% of new vehicles, owning an EV is not just an environmental requirement anymore drawing early adopters. Owning an EV’s has become cool and entering the growth phase in markets such as Norway and The Netherlands, where a couple of “Big Auto” manufacturers have opted to target the mainstream market through bringing Plug-In Hybrid versions of existing models. Many of the “Big Auto” brands are play stalling tactics by calling for the easing of emission standards or blocking Tesla’s direct sales model. Meanwhile, they are falling further and further behind in a market that is becoming ever more popular. Most of these manufacturers might be of the opinion to follow a wait and see approach, hoping that the first mover’s trips and falls due to the high risk and cost, with the intention to swoop in later with their big budgets to poach talent and ideas. We will analyze the tussle between Battery Electric Vehicles and Plug-in Hybrid Electric Vehicles in a follow-up post.
Picture Ellon Musk: The New Yorker