Introducing Chinese electric car brands – BAIC and sub-brand BJEV

Introducing Chinese electric car brands – BAIC and sub-brand BJEV

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Beijing Automotive Industry Holding Co. Ltd (BAIC) is 60% owned by the Chinese Government. BAIC spun its electric vehicle business into a separate unit, Beijing Electric Vehicle Company (BJEV). The company raised $460mln in and IPO for its Electric Vehicle unit, drawing investors such as LE Holdings, the Chinese company with ties to Faraday Future and LeAuto. The BJEV factory is situated in Caiyu, Daxing, Beijing. The vehicle bodies are welded in Zhuzhou Hunan province. BJEV has launched its new range of EV’s, called Arcfox. BJEV unveiled its first concept vehicles for the Arcfox sub-brand in 2016 which comprised of the tiny open top SUV, the Arcfox-1 and the performance model the Arcfox-7 which is based on the Formula E platform of the NextEV Racing team.

BAIC was founded in September 2010 and tried to acquire the intellectual property rights of GM unit, SAAB Automobile’s in 2009 for $200m but failed. The German company, Daimler AG, acquired a 12% shareholding in BAIC during November 2013. BAIC produces some of the best-selling electric vehicles in the country, the E150/160/200 series, the EU260, and EC180 which is the top seller for 2017. The Daimler influence is clear in the design of the new BAIC EU260 model, which looks similar to the Mercedes C series.

BAIC BJEV was one of the first automakers to qualify for an electric vehicle production certificate from the Chinese Government in 2016 as part of the Chinese New Energy Vehicle Program to regulate the EV sector.

BAIC BJEV is now in its third generation of EV technology and is the best-selling electric vehicle auto company in China. The company announced an aggressive five-year plan in 2016 whereby it aims to sell 500,000 per annum by 2020. At the end of 2015, the company was the fourth largest EV manufacturer in the world and has since improved its performance with a 156% jump in sales in 2016, putting it ahead of BYD. The company is planning the launch of the Arcfox 1 in 2017 followed by other pure electric models the BAIC Senova EX260 SUV and BAIC EH300. 2018 will see the release of BAIC EH300L SUV EV and EX400L SUV.

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Click through to the BAIC’s page on wattEV2Buy to explore the past, present and future EV models by the Chinese automaker.

Be sure to check out our new presentation of all EVs since 2010 to gain great insights on all auto brands and their electric vehicle strategies. We have also created presentations per technology type BEV, PHEV, Autonomous, and FCEV.

Stay tuned to wattEV2buy and follow the rest of our weekly series on Chinese EV brands.

LATEST IN DEPTH COUNTRY EV SALES REPORTS AVAILABLE IN OUR SHOP

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Q1 EV Sales China: Rise 30% year-on-year, but is it enough?

Q1 EV Sales China: Rise 30% year-on-year, but is it enough?

wattev2buy electric car myths debunked

wattev2buy electric car selection tools

wattev2buy electric car mobile app

wattev2buy china electric car

Q1 EV Sales China: Rise 30% year-on-year, but is it enough?

China, the world’s largest market for electric vehicles showed a rise in sales for the first quarter of 2017, improving on 2016 figures by 12,500 units. While March was a particularly good month, selling over 30,000 units, we wonder if the total sales of nearly 56,000 units in the first quarter will be enough for 2017 to beat the record of 350,000 set in 2016?

See our analysis of H1 2017 EV Sales in China for a more up to date take on the Chinese EV market

EV sales for 2017 kicked off rather poorly in January with a disappointingly low 7,000 units. The Chinese holiday season and the regulatory clampdown on the abuse of EV subsidies were blamed for the lackluster sales. Fortunately, sales improved as the following months saw a doubling each month on the previous, setting a very promising trend. Battery Electric Vehicles outsold Plug-In Hybrids by nearly five to one as over 44,000 BEV units were sold compared to only 9,000 PHEV models during the period.

New models were the top sellers, taking three of the top five positions in a country starved for cool looking EVs. Chinese consumers are used to being dished up a mix of inferior cars due to major international brands being forced to partner with local manufacturers. To protect their IP, the global brands produced older variants of their vehicles for the Chinese market. The situation has improved for the Chinese consumer as local producers such as BAIC, SAIC and BYD have started producing improved second generation EV models. The BAIC E180 and BAIC E260, taking the first and third positions for the quarter is a case in point of how the second generation electric vehicles are drawing more buyers to the sector.

2016’s darling, BYD is slipping in the rankings, the company, part-owned by Warren Buffet, which has been the best-selling electric vehicle brand in the world for 2015 and 2016 could only muster two-thirds of BAICs sales. More worrying for BYD is that it had five models in the market compared to BAICs three BEVs. Tesla had a respectable performance with the Model X selling 1,500 units, which is 13% of all Tesla Model X units sold internationally during Q1, accounting for 6% of the company’s total sales for the period.

In total Q1 2017 sales improved 30% on that of the same period in 2016, indicating that 2017 could even be a better year for electric vehicles, despite stricter regulation, proving that electric vehicles are entering the mainstream.

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