Summary of EV sales in Norway H1 2017

Summary of EV sales in Norway H1 2017

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Summary of EV sales in Norway H1 2017

We look at the Top brands, Best and Worst Models and how the battle between battery electric (BEV) and plug-in hybrid (PHEV) technologies play out in the summary of EV Sales in Norway H1 2017.

The highlights for Norwegian electric car sales in H1 2017 was:

  • Norway’s EV Sales grew 20.62% Year-on-Year or by 4,630 units over the same period in 2016;
  • BEV outsold PHEV also by a margin of 20.6% while having fewer models than plug-in hybrids;
  • Nine new models, most of them PHEV’s, were available to consumers in this semester compared to the same period in 2016;
  • We saw big changes in the Top 3 EV Brands in Norway.
  • EV sales a percentage of total sales broke records in January and June 2017 by constituting 27% and 42% of all vehicles sales for the respective month.
  • Most of the EV sales in Norway for the first half of 2017 came from gains in January and June 2017 which were 67% and 62% higher than that of the corresponding months in 2016.

Summary of EV sales in Norway H1 2017

The Top Electric Vehicle Brands in Norway for H1 2017

Summary of EV sales in Norway H1 2017 We saw very big changes in the Top 3 electric vehicle brands in Norway with only VW Group retaining its Top position, albeit with lower sales in its mass-market VW brand. Japanese automakers, Mitsubishi and Nissan were pushed from the Top 3 by German luxury automakers BMW and Daimler. Tesla sales also surpassed that of Mitsubishi and Nissan, with a strong performance by the Tesla Model X more than offsetting the slide in Tesla Model S sales. Tesla now commands over 11% of the total EV market in Norway.

French automakers Renault, Peugeot and Citroën gave up positions to their peers as Hyundai and GM entered the market with the new Ioniq and Opel Ampera-e (Bolt EV) mass-market EVs. It is disappointing that first movers such as the PSA Group grew too comfortable supplying the same models for the past 5 years without preparing a response to longer range mass-market vehicles. Toyota has not achieved the same stellar sales in Norway with the new Toyota Prius as it did in some of its other markets.

The Best Electric Vehicle Models in Norway for H1 2017

The Top 10 gainers in sales growth over 2016 were mostly plug-in hybrid vehicles (PHEV) while the top selling vehicles by units were mostly battery electric vehicles (BEV). The BMW i3 rose a healthy eight positions and ate into the sales of the VW e-Golf, VW e-Up, VW Golf GTE, Audi A3 e-tron, and Nissan Leaf. Norway is now the second best market, after the USA, for the German manufactured BMW i3 accounting for 8% of all electric vehicles on the country’s roads. The Tesla Model X performed very well, helping Tesla to nearly double its sales in Norway. The rise of the Model X, now the best performing luxury EV in Norway, came at the expense of the BMW X5 xDrive and Mitsubishi Outlander. Luxury brands Daimler and BMW‘s large selection of PHEV models performed well in Norway with the Mercedes GLC350e helping Daimler to be the leader in the luxury class over BMW. It is only Daimler’s lack of an answer to the BMW i3 that kept the automaker in the third spot overall.

Summary of EV sales in Norway H1 2017

 

The Worst Electric Vehicle Models in Norway for H1 2017

The VW brand sold 1,540 units less than last year across the VW Golf GTE, VW e-Golf, and VW e-Up models. The VW Group lost nearly 2,000 units in total if one should factor in the sales loss from the Audi A3 e-tron. The biggest overall loser was the Mitsubishi Outlander PHEV which sold 1,040 units less than the same period in 2016. The Tesla Model S is following the same trend as we see in many other countries, losing 31% or selling 388 units less than last year.

Summary of EV sales in Norway H1 2017

 

The battle between BEV and PHEV models

Pure electric vehicles (BEVs) extended their lead over plug-in hybrid vehicles (PHEV) to 20.6% from 17.3% in H1 2016 despite having fewer models to offer. A total of 14,753 BEVs sold in the first-half of 2017 in Norway compared to 12,231 PHEVs. For our calculation, we included the BMW i3 REx as a BEV since we don’t have an accurate breakdown of BMW i3 sales between the BEV and range extended version.

Summary of EV sales in Norway H1 2017

Detailed breakdown of all electric vehicles sold in Norway for the first half of 2017

Summary of EV sales in Norway H1 2017

 

Be sure to check out our new presentation of all EVs since 2010 to gain great insights on all auto brands and their electric vehicle strategies. We have also created presentations per technology type BEV, PHEV, and FCEV.

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Top 5 Electric Vehicle News Stories of Week 22 2017

Top 5 Electric Vehicle News Stories of Week 22 2017

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TOP EV NEWS #1 – USA EV Sales up 43% Y-t-D

EV sales in the USA are up 43% Year-to-Date after sales in May resulted in it being the second best month for electric cars for the year Usa-may-2017-brandsso far. May 2017 sales outperformed May 2016 with a 46% increase. The tussle between BEVs and PHEVs is to close to call as pure electric vehicles continue giving ground on the lead at had over PHEVs, with PHEVs outselling BEVs in May with 8,325 units vs. 8,243 pure electric vehicles which include the BMW i3 REx.

The best performing electric vehicle for the month was the Toyota Prius, dethroning the Chevrolet Bolt for the first time this year. The Tesla Model S also dropped out of the top 3, a rare occurrence, making way for its sibling, the Tesla Model X. The Hyundai Ionic and Chrysler Pacifica both climbed five or more positions for the year, with the Chevrolet Bolt increased its units sold with 21% on April but remaining in the 5th place overall for the year. The big losers for May 2017 were the Mercedes C350e, Audi A3 e-tron, and Ford Focus Electric.

The Top 3 brands remained the same as this time last year with Tesla, Chevrolet and Ford taking the top three positions. The rest of the brands had to make way for the rise of Toyota, taking the 4th place. Volvo gave up the most ground, falling from 9th to 12th spot.

Usa-ev sales may-2017

TOP EV NEWS #2 – Toyota confirms it sold its historical Tesla stake

Toyota confirmed this weekend that it divested from Tesla as it exited the co-operating agreement the companies had on electric vehicle technology. Toyota acquired 3.15% in Tesla in 2010 for $40.5 million, a stake which would have been worth $1.75 billion at Friday’s close. According to the Japan Times Toyota announced that the sale of the stake, which happened in trances between October 2014 and the end of 2016, is “a part of a regular review of business alliances.” The partnership resulted in the development of an electric Toyota RAV 4, which was abandoned as the company changed course away from EVs to hydrogen fuel cell technologies.

TOP EV NEWS #3 – INDIA targets 6 million plug-in vehicles by 2020

The Indian Government’s Department of Energy posted a blog in which it reiterates its ambition to only sell EVs by 2030 through its National Electric Mobility Mission Plan on which we reported on in Week 17. The Government’s plan set a target of between 6 and 7 million units by 2020 already, which seems overly ambitious as EV sales have yet to pick-up in the country. One if its largest automakers Mahindra and Mahindra last week announced that it only now plans to increase its battery production capacity from 500 units to 5,000 a month, a far cry from what should be needed if it wants to produce its fair share of 6 million units. The blog sees that EVs will reach parity with ICE vehicles by 2022. Bloomberg New Energy Finance in a report last week saw this only happening in 2025. Automakers such as Mahindra is reluctant to overly invest in EV manufacturing infrastructure while the prices of ICE cars remain cheaper than EVs in a country where the consumer is very price sensitive. The Indian Government is yet to definitively announce what financial contribution it will make towards achieving the goals, other than saying it acknowledges that it will need to carry the industry for the first three years.

TOP EV NEWS #4 – CHINA delays EV quota by a year

Chinese Premier, Li Keqiang, and German Chancellor, Angela Merkel met on Thursday to discuss various trade issues between the two countries, amongst others the impact of the China’s ZEV-like quota on German automaker’s expansion plans in the Asian country. The Chinese Government proposed that car manufacturer had to achieve a level of 8% EV sales by 2018. Although not confirmed Reuters on Friday reported that the Chinese Government agreed to delay the quota to 2019 for German companies but that they should ramp up EV deliveries at a later date.

TOP EV NEWS #5 – RUSSIAN Oil denounces EVs and Tesla

As the electric vehicle sales in neighboring Norway climbed 30% year-on-year for the month of May the CEO of Russia’s largest oil company, Rosneft PJSC, Igor Sechin denounced EVs as overrated. Mr. Sechin was quoted by Bloomberg during a speech at the St.Petersburg International Economic Forum saying Tesla is overvalued and EVs are “not as popular as had been expected” in Europe’s biggest economies. Mr. Sechin went further saying “The market’s assessment of the prospects of electric car producers, in our view, is significantly overestimated,” and that “Until the electric transport industry becomes as user-friendly and attractive for consumers as the cars with internal combustion engines, the prospects for electric vehicles remain largely uncertain.” Rosneft that had 2015 revenues of nearly $100 billion market value was clipped by that of Tesla at the end of May 2017. Tesla shares were up nearly 60% for the year while Rosneft was down 20%.

We acknowledge Donald Trump leaving the Paris Climate Pact but took a decision to rather report on other EV related stories of the week.

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