In 2016 the Polish Government, through four state-owned energy companies, created ElectricMobility Poland to develop the countries first indigenous car brand and establish itself in the EV sector. The company was founded with 70 million zloty.

Auto manufacturing is the second-largest contributor to the Polish economy, but none of the brands are Polish owned. The Polish Government aims to aggressively electrify its transport sector and targeted 1 million EVs on its roads by 2025. This plan received a boost in the past week with the unveiling of the new car brand by ElectricMobility Poland. The new brand is called Izera, inspired by the Izera Mountains on Poland’s border with the Czech Republic. The company plans to open an assembly line in Silesia in southern Poland, by the middle of 2021.

During the launch, the company presented two prototypes, a hatchback, and crossover. Both cars are fully electric, which is said to be developed on a third-party platform. Although now indication has been given on who will supply the EV platform for Izera’s ambitions, talk is that it could either be the new PSA eVMP platform or even licensed from Tesla.

The prototypes were designed by the Italian firm Torino Design with the help of the Polish designer Tadeusz Jelec. Headline specifications released at the launch indicated the Izera targets a range of 400 km (250 miles) and acceleration to 100km/h in 8 seconds. Izera also plans to make its cars available throughout Europe.