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What is Baojun?

Baojun operates under the “General Motors SAIC-Wuling” joint venture in China. In recent years the company has built up a portfolio of mostly small sedans, multi-purpose vehicles, hatchbacks, and a crossover utility vehicle. But, with the rapid growth of the electric vehicles market in China, the brand recently undertook its first electric car, the Boajun E100.

The Baojun E100, a small two-seater car that boasts a 29-kilowatt (39-horsepower) electric motor. It can reach a top speed of 62 mph with a range 155 kilometers (96 miles) on a single charge, and it takes about 7.5 hours to fully recharge the lithium-ion battery pack. As always, the electric car recaptures energy while driving via its regenerative braking system.


The car is designed as a two-seater avant-garde with a simple dashboard. The 7-inch LCD information system has 4G/LTE, and WIFI capabilities and the E100 is equipped with parking sensors. The steering wheel has a two-color design, which is consistent with the rest of the interior of the car. There is no transmission shift lever, but instead, there is a knob-type mechanism. The E100 is also equipped with an electronic handbrake and keyless start.


What Makes the Baojun E100 different?

If you started searching for an electric car in June of 2017, Baojun would not have even made it onto your wish list, because it simply didn’t exist. But somehow the Baojun E100 was the 3rd highest selling EV in China for December of 2017. You may be wondering how Baojun managed to pull off this amazing feat. Well, the company started off by producing 200 initial units as “test versions” early in 2017, but they only sold their first batch of EVs in August 2017. Baojun sold 674 units in August followed by 1,562 in September, 1,715 in October, 1,915 in November and 5,545 in December for a total of 11,420 EVs in barely five months. The E100 finished 2017 as the 17th most sold EV in China, beating competitors such as the Haima EV160, Zotye Cloud, and Changan Benni Mini. To give you some perspective on how rapidly Baojun has entered the market: if they had started selling the E100 in January of 2017 at the rate which it is selling now, it would have beaten the Chery eQ to the second spot on the list. If one should make a forecast based on sales price the Baojun E100 could be in contention with the BAIC EC180 for the first spot to claim the Chinese “EV Crown.”

What is next for Baojun?


In the chart above there is a clear upward trend in the Chinese EV market, with the total number of EVs sold nearly tripling over the past three years. Although these increases can mainly be attributed to government incentives and an increased awareness of CO2 levels in China, one cannot deny the fact that Chinese citizens are moving away from traditional combustion engines and embracing the EV revolution. Baojun is perfectly positioned to become a market leader in the Chinese electric vehicle industry because it provides a reasonably cheap alternative for the rising Chinese middle class.


To sum it up in simple economic terms, China’s rapidly growing middle class is developing a massive demand for EVs, and there are a lot of companies looking to supply EVs to these consumers. The table above compares the price of small EVs in China, and unsurprisingly, the Baojun is cheapest EV on the market at the moment. This explains the EVs huge boost in popularity in December.

Taking all of this into consideration it seems that Baojun is positioned very well to build on their successes of 2017 and have the potential to reign supreme in 2018.


BAOJUN E100 EV specs 2017 Battery Chemistry Battery Capacity kWh 14.9 Battery Nominal rating kWh Voltage V Amps Ah Cells Modules Weight (kg) 160 Cell Type SOC Cooling Cycles Battery Type Depth of Discharge (DOD) Energy Density Wh/kg Battery Manufacturer Battery Warranty - years Battery Warranty - km Battery Warranty - miles Battery Electric Range - at constant 38mph Battery Electric Range - at constant 60km/h Battery Electric Range - NEDC Mi 97 Battery Electric Range - NEDC km 155 Battery Electric Range - CCM Mi Battery Electric Range - CCM km Battery Electric Range - EPA Mi Battery Electric Range - EPA km Electric Top Speed - mph 62.5 Electric Top Speed - km/h 100 Acceleration 0 - 100km/h sec Acceleration 0 - 50km/h sec Acceleration 0 - 62mph sec Acceleration 0 - 60mph sec Acceleration 0 - 37.2mph sec Wireless Charging Direct Current Fast Charge kW Charger Efficiency Onboard Charger kW Charging Cord - amps Charging Cord - volts LV 1 Charge kW LV 1 Charge Time (Hours) LV 2 Charge kW LV 2 Charge Time (Hours) 8 LV 3 CCS/Combo kW LV 3 Charge Time (min to 70%) LV 3 Charge Time (min to 80%) No LV 3 Charge Time (mi) LV 3 Charge Time (km) Charging System kW Charger Output Charge Connector Power Outlet kW Power Outlet Amps MPGe Combined - miles MPGe Combined - km MPGe City - miles MPGe City - km MPGe Highway - miles MPGe Highway - km Max Power - hp (Electric Max) 39 Max Power - kW (Electric Max) 29 Max Torque - lb.ft (Electric Max) Max Torque - N.m (Electric Max) 110 Drivetrain Generator Motor Type Electric Motor Output kW Electric Motor Output hp Transmission Electric Motor - Front FWD Max Power - hp FWD Max Power - kW FWD Max Torque - lb.ft FWD Max Torque - N.m Electric Motor - Rear RWD Max Power - hp RWD Max Power - kW RWD Max Torque - lb.ft RWD Max Torque - N.m Energy Consumption kWh/100km Energy Consumption kWh/100miles Deposit GB Battery Lease per month EU Battery Lease per month MSRP (expected) EU MSRP (before incentives & destination) GB MSRP (before incentives & destination) US MSRP (before incentives & destination) CHINA MSRP (before incentives & destination) ¥93,900.00 MSRP after incentives Vehicle Trims 2 Doors 3 Seating 2 Dimensions Luggage (L) GVWR (kg) 850 GVWR (lbs) Curb Weight (kg) 750 Curb Weight (lbs) Payload Capacity (kg) Payload Capacity (lbs) Towing Capacity (lbs) Max Load Height (m) Ground Clearance (inc) Ground Clearance (mm) Height (inc) 69.2 Height (mm) 1760 Lenght (inc) 97.9 Lenght (mm) 2488 Wheelbase (inc) 62.9 Wheelbase (mm) 1600 Width (inc) 59.2 Width (mm) 1506 Other Utility Factor Auto Show Unveil Market Segment Class Safety Level Unveiled Relaunch First Delivery Chassis designed Based On AKA Self-Driving System SAE Autonomous Level Connectivity Unique Extras Incentives Home Charge Installation Public Charging Subsidy Model Code LZW7000EVA


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