Suzuki Electric Vehicles
The Suzuki electric vehicles strategy has been limited at best and hampered by its alliances with VW and own capital. Suzuki ended its capital alliance with VW in September 2015. In February 2016 Suzuki entered into a technology partnership with Toyota which in October 2016 changed to a full-fledged partnership. Suzuki experimented with various electric vehicles, such as the Suzuki Every Van and the Swift Plug-in Hybrid. The Suzuki Ciaz is currently the company’s only hybrid energy production vehicle but since its only a hybrid and not a plug-in vehicle we will not explore it further here. At the Geneva Suzuki, Tata, and Mahindra announced in early 2016 that it will form an alliance in India to develop the Electric Vehicle sector with the support of the Government FAME (Faster Adoption and Manufacturing of Hybrid and Electric Vehicles) program there. In the first half of 2017 both Suzuki’s rivals, Tata and Mahindra made announcements of their electrification programs but as at June 2017, Suzuki has yet to make an announcement.
Suzuki’s subsidiary Maruti Suzuki, previously known as Murati Udyog Limited announced in 2016 that it would bring the Suzuki Swift PHEV to production in 2017. The 2017 Swift was launched during the Geneva Auto Show in March 2017 but only included a Hybrid model.
Being part of the Toyota family aligns the Suzuki electric car strategy to that of Toyota’s which lags the rest of the market due to its pursuit of Fuel Cell vehicles. In 2016 Toyota created a new electric division to try and catch up to the market.
Suzuki Electric Car Strategy in the news
Week 4 2018 Suzuki showcases EV Concept
Maruti Suzuki will showcase the Suzuki e-Survivor and Future S concept vehicles at the 2018 Auto Expo to be held from the 7th of February in India. The Suzuki e-Survivor which was first showcased at the 2017 Tokyo Motors Show tributing the Suzuki’s 4×4 heritage. The e-Survivor concept brings together four-wheel drive, autonomous, connected and electric (FACE) technologies, for future mobility. The star attraction at this year’s Auto Show will be the compact crossover Suzuki Future S Concept while the Indian / Japanese carmaker will also showcase its next-generation hybrid vehicles embodied in the Suzuki Solio and Swift cars.
Week 1 2018 Suzuki joins Toyota's EV project.
Four more companies joined the Toyota/Mazda/Denso JV, EV C.A. Spirit Co. Suzuki Motor Corp., Subaru
Corp., Daihatsu Motor Co. and Hino Motors Ltd. will each contribute
engineers to the project but not take any equity in the company.
Week 46 2017 Suzuki and Toyota signs MOU for Indian market
Toyota and Suzuki this week signed a memorandum of understanding for the introduction of EVs into India.
According to the MOU Suzuki will produce EVs for the Indian market and
supply some to Toyota, while Toyota will provide technical support. The
MOU is signed with the backdrop of the Indian Governments “Made in
India” and aggressive EV programs.
Week 37 2017 Suzuki kicks EV strategy into action in India
Japanese carmaker Suzuki Motor announced that its Indian subsidiary Maruti Suzuki will start producing electric vehicles at its Gujarat plant. The planned investment includes its own Lithium-Ion battery production, which is expected start production by 2020.
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