SEAT ELECTRIC CAR STRATEGY
Two factors determine the SEAT electric vehicle strategy. One, as a subsidiary of Volkswagen the parent sets the tone, on the plus side SEAT has the benefit of the larger groups research and access to the VW MEB EV platform. Two, the SEAT market segment limits it as it can only compete when EV’s are selling at around €20,000, which the company only foresees in 2019. Currently, the benchmark for medium-sized EV’s is set by the Bolt and the Tesla Model 3 of around $30,000 after incentives. The company’s first field testing vehicle, since the Altea and Leon prototype, the eMii’s high manufacturing cost at current technology rates do not allow it to be a viable product.
SEAT was one of the more aggressive entrants into the EV sector at the turn of the decade, producing two prototypes which it planned to bring to market by 2015/6. These ambitions played second fiddle to other forces.
SEAT EV MODELS
SEAT CUPRA E-RACER
SEAT EV SALES
THE SEAT ELECTRIC CAR STRATEGY IN THE NEWS
2018 Week 29 - SEAT positioned to enter China EV production
Volkswagen is positioning its SEAT brand in China. The German auto group, SEAT, and its Chinese partner JAC agreed that SEAT will acquire a shareholding by 2021 in the VW JAC JV at a signing in the presence of German Chancellor Angela Merkel and Chinese Premier Li Keqiang. The three companies will set up an R&D center for developing electric vehicles, connectivity and autonomous driving technologies by 2021. The JV aims to develop its own BEV platform.
2018 Week 10 - SEAT presents Cupra E-Racer EV at Geneva Motors Show
It is expected that the VW subsidiary SEAT will bring an electric model of its Cupra range to market in 2019/2020. The Spanish company this week unveiled what it calls the worlds first ready to compete 100% electric race car. “The CUPRA e-Racer is a true motorsport car, delivering 300 kW of continuous power and up to 500 kW of peak power”, said Dr. Matthias Rabe, Executive Vice-President for R&D. “The CUPRA e-Racer’s intention is to exceed the performance of the conventional version, to demonstrate CUPRA’s technological capabilities at all levels”. Specs released for the Cupra e-racer shows:
- 0-100km/h in 3.2 seconds and 0-200km/h in 8.2 seconds
- A top speed of 270km/h (168mph)
- Lithium battery consisting of 6.072 cylindrical cells fast charged in 40 minutes.
2017 Week 26 - SEAT working on Cupra EV version
2017 Week 8 - SEAT unveiling its latest EV
SEAT, the Volkswagen-owned auto manufacturer will display an electric vehicle prototype at this week’s Mobile World Congress in Barcelona, Spain. The vehicle includes it’s Digital Access technology, replacing a key with a mobile phone. The first pilot will kick-off at its factory in Spain, using employees. Connectivity and the Internet of the Vehicle are bringing the world of mobile ever closer to the auto sector.
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