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RIVIAN AUTOMOTIVE ELECTRIC CAR STRATEGY

 

Founded in 2009 by its CEO RJ Scaringe, an MIT graduate who holds a Ph.D. in automotive manufacturing. The start-up hailed from Florida but moved to Normal, Illinois in 2016 in anticipation of acquiring a scuttled Mitsubishi plant. Rivian Automotive strives to reimagine how vehicles are developed, manufactured and sold. The company currently employs around 100 employees and includes some industry veterans, such as:

  • Chief Engineer – Lawrence Achram, a Chrysler Executive who worked on the Chrysler 300 and Crossfire;
  • Electric Powertrain Developer – Gary Glovceri from Magna who developed the powertrain for the Ford Focus Electric;
  • Design – Larry Erickson, a chief designer at GM and Ford;
  • Winfield Coachman, a program manager from A123 Energy Storage and Chrysler.

Rivian received capital from a mystery investor. The 2.6 million square foot plant has a capacity of 240,000 units per annum.

SALES | NEWS

RIVIAN EV SALES

Go to our detailed breakdown of Global EV Sales to see how the RIVIAN electric car strategy fares to its competitors in the fast-growing EV market.

GLOBAL EV SALES

RIVIAN AUTOMOTIVE IN THE NEWS

Week 2 2018 - Rivian EV plans clearer

A year ago I reported on a stealthy EV-startup, Rivian Automotive acquiring a mothballed Mitsibushi assembly plant in Illinois. The past week Rivian Automotive lifted the veil slightly on its plans through a launch of a marketing campaign. Rivian announced that it will come to market by 2020 with two EV models, a seven-seater SUV, and a five-seater pick-up. Appart from looking more than an extreme sports site the automaker’s website does not provide more information other than that the AWD vehicles will be connected and equipped with advanced self-driving, accelerating to 60mph in under 4 seconds and have a wading depth of 3 feet. The site also mentions that the vehicles will have a massive lockable storage capacity and innovative cargo management solutions. Judging from the team of experts available to the company which includes Dodge Viper designer Tom Gale and former McLaren engineer Mark Vinnels the start-up has a fighting chance.

Week 1 2017 - Rivian Automotive acquires Mitsubishi's plant in Illinois

An Illinois-based start-up Rivian Automotive moves into old Mitsubishi plant which it closed with a full loss of employment opportunities to the Normal County in 2015. The newcomer hopes to invest $175 million in developing electric and autonomous vehicles which would create employment opportunities for 1,000 people. Rivian announced that it would unveil its first model later this year and start production in 2019.

TOOLS TO COMPARE ELECTRIC VEHICLES

We have designed some cool tools to compare electric vehicles. Our tools include a mobile app, charging cost calculator and EV selector. Use wattEV2Buy’s proprietary tools to find the ideal EV for your requirements and determine the cost of charging EVs.

EV SELECT

Best-EV

Not sure which model EV to choose?

wattEV2Buy’s easy to use EV Select tool helps identify which electric vehicle is perfect for your specific requirements. EV Select compare electric vehicles battery electric range over various vehicle types. Within four clicks you can get the perfect luxury sedan able to drive your required distance on battery power.

CALCULATOR

EV charge cost

Unsure what the charging cost will be?

wattEV2Buy’s easy to use Charging Cost Calculator compare electric vehicles charging cost in your state and relate it to equivalent gasoline cost. The charging cost calculator also allows you to be specific and customize your electricity cost in kWh and provide results in miles and kilometers, making it usable all over the world.

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