QOROS ELECTRIC VEHICLES
Qoros Auto is a joint venture between Chery Auto and Israeli Corporation since 2007. The company is headquartered in Shanghai and its production plant with a capacity of 150,000 units per year in the Changshu EDZ, Jiangsu Province. The company is struggling financially and burning cash from its initial $1.5Bln investment. 2014 sales only amounted to 7,000 units. In 2015 the company appointed a new CEO, GM executive Phil Murtaugh, and announced that it would pull out of the European market to only focus on the Chinese market. In 2016 after the release of the Qoros 5 SUV the company achieved 95% year-on-year wholesale growth.
The Q in the name Qoros represent quality and from recent awards, it is clear that the company is certainly living up to the brand’s intent. In 2013 the Qoros 3 received the highest Euro NCAP rating for any Chinese vehicle to date, the safety score was also the highest for any car in that year. The company is also dabbling with other mobility solutions such as the eBIQE, a concept electric bicycle introduced at the 2014 Geneva Motor Show. Qoros electric vehicles strategy kicked off with the Qoros Q2 PHEV introduced at the 2015 Shanghai Auto Show. The company developed its connected car technology in the form of the QorosCloud app, setting it on a course to be part of future mobility trends. All in all, Qoros stands out from its peers on engineering, safety, and design.
Qoros canceled its plans to produce its vehicles in Europe in April 2017 sighting unfavorable exchange rates on its business plan. The company now plans to be an international automaker in only 10 to 15 years. In December 2017 47-year-old Yao Zhenhua who ranks 11th on Forbes magazine’s list of the richest Chinese citizens acquired a 51% share in Qoros through a 6.6 billion yuan investment through his Baoneng Investment Group. Qoros has agreements to develop assembly plants to produce over 1 million vehicles in the cities of Hangzhou, Kunming, and Guangzhou.
Under the ownership of Baoneng Qoros plans to bring up to two new energy vehicles to market per annum over the next five years, with Baoneng investing RMB 10 billion per year for the purpose. Qoros also signed 51 new dealers to bring its total distribution channel to 255
QOROS EV MODELS
QOROS EV SALES
Go to our detailed breakdown of Global EV Sales to see how the Qoros electric car strategy fares to its competitors in the fast-growing EV market.
THE IN THE NEWS
Week 26 2018 - Qoros to bring its first EV to market
Qoros will finally bring its forts EV the Qoros 3Q to market in Q4 2018 after launching it at the Guangzhou Auto Show. The Qoros Q3 was planned for release in early 2017 after being introduced as a concept in 2016 at the Beijing Auto Show,
Week 24 2017 - Baoneng Group to acquire Qoros
Speculation this week emerged that Baoneng Group aims to invest RMB 6 billion in Qoros to acquire 51% of the shares in the Chinese/Israeli auto company. Chery Auto, a shareholder in Qoros denied the rumors.
Week 14 2017 - Qoros shareholders agree to invest in 200k NEV plant
The shareholders in Qoros signed an agreement this week to invest RMB5.5 billion in a 500,000 unit plant of which 200,000 will be dedicated to new energy vehicles (NEV). The agreement paves the way for the Yibin Municipal Government’s investment fund to acquire 30% in Qoros, a JV between Chinese Chery Auto and Israeli Quantum LLC.
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