GENESIS ELECTRIC CAR STRATEGY
Genesis is a luxury brand officially created in 2015 as a standalone marque within the Hyundai stable. Genesis Electric Vehicles strategy got a boost when according to Reuters the company announced in June 2016 that it would launch an all-electric car. The company acknowledged that electric vehicles are a factor to consider. According to wattEV2buy, it is imperative for any luxury brand to include an all-electric variant as the segment includes most of the early adopters with the means to pay the premium initially associated with the technology. The challenge for any new entrant in this segment, like Genesis, is that it is also where the most competition is and that Genesis truly has to develop a stand-out product to compete. It will be interesting to see what technological support the sub-brand gets from its parent which is more focused on Fuel Cell electric vehicles, such as the Hyundai Tucson i35 FCEV.
Pictured below is the Genesis Concept Hybrid vehicle introduced at the 2016 New York Auto Show.
GENESIS EV MODELS
GENESIS EV SALES
Go to our detailed breakdown of Global EV Sales to see how GENESIS fares to its competitors in the fast-growing EV market.
THE GENESIS ELECTRIC CAR STRATEGY IN THE NEWS
Not sure which model EV to choose?
wattEV2Buy’s easy to use EV Select tool helps identify which electric vehicle is perfect for your specific requirements. EV Select compare electric vehicles battery electric range over various vehicle types. Within four clicks you can get the perfect luxury sedan able to drive your required distance on battery power.
Unsure what the charging cost will be?
wattEV2Buy’s easy to use Charging Cost Calculator compare electric vehicles charging cost in your state and relate it to equivalent gasoline cost. The charging cost calculator also allows you to be specific and customize your electricity cost in kWh and provide results in miles and kilometers, making it usable all over the world.
#Top5 #EVNews Week 11/2018 – Chinese EV sales against the trend | FORD EV strategy 2.0 delivers new EV in 2020 | Bolt without a steering wheel in 2019 | Battery market hots up
#Top5 #EVNews Week 10/2018 – Few EV surprises from Geneva. A look at all the electric cars at the Geneva International Motors Show 2018.
#Top5 #EVNews Week 9/18 | Geely’s Daimler share purchase shrouded in controversy | New battery recycling rules in China | Mini EV to be assembled by Great Wall Motors | Autonomous News of the Week