GENESIS ELECTRIC CAR STRATEGY
Genesis is a luxury brand officially created in 2015 as a standalone marque within the Hyundai stable. Genesis Electric Vehicles strategy got a boost when according to Reuters the company announced in June 2016 that it would launch an all-electric car. The company acknowledged that electric vehicles are a factor to consider. According to wattEV2buy, it is imperative for any luxury brand to include an all-electric variant as the segment includes most of the early adopters with the means to pay the premium initially associated with the technology. The challenge for any new entrant in this segment, like Genesis, is that it is also where the most competition is and that Genesis truly has to develop a stand-out product to compete. It will be interesting to see what technological support the sub-brand gets from its parent which is more focused on Fuel Cell electric vehicles, such as the Hyundai Tucson i35 FCEV. Genesis unveiled the Essentia Concept EV at the New York International Auto Show in 2018.
GENESIS EV MODELS
GENESIS EV SALES
Go to our detailed breakdown of Global EV Sales to see how GENESIS fares to its competitors in the fast-growing EV market.
THE GENESIS ELECTRIC CAR STRATEGY IN THE NEWS
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