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GENESIS ELECTRIC CAR STRATEGY

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Genesis is a luxury brand officially created in 2015 as a standalone marque within the Hyundai stable. Genesis Electric Vehicles strategy got a boost when according to Reuters the company announced in June 2016 that it would launch an all-electric car. The company acknowledged that electric vehicles are a factor to consider. According to wattEV2buy, it is imperative for any luxury brand to include an all-electric variant as the segment includes most of the early adopters with the means to pay the premium initially associated with the technology. The challenge for any new entrant in this segment, like Genesis, is that it is also where the most competition is and that Genesis truly has to develop a stand-out product to compete. It will be interesting to see what technological support the sub-brand gets from its parent which is more focused on Fuel Cell electric vehicles, such as the Hyundai Tucson i35 FCEV. Genesis unveiled the Essentia Concept EV at the New York International Auto Show in 2018.

SALES | NEWS

GENESIS EV MODELS

Genesis Essentia EC

Genesis-Essentia-Concept EV

GENESIS EV SALES

Go to our detailed breakdown of Global EV Sales to see how GENESIS fares to its competitors in the fast-growing EV market.

 

GLOBAL EV SALES

THE GENESIS ELECTRIC CAR STRATEGY IN THE NEWS

2017 Week 13 - Genesis to introduce a PHEV by 2019

Hyundai now expects the EV market to be around 10% of the global fleet by 2025, at which point Fuel Cell EV’s will take off. Hyundai’s luxury brand, Genesis also announced today that it would introduce a PHEV by 2019 and BEV by 2021.

TOOLS TO COMPARE ELECTRIC VEHICLES

We have designed some cool tools to compare electric vehicles. Our tools include a mobile app, charging cost calculator and EV selector. Use wattEV2Buy’s proprietary tools to find the ideal EV for your requirements and determine the cost of charging EVs.

EV SELECT

Best-EV

Not sure which model EV to choose?

wattEV2Buy’s easy to use EV Select tool helps identify which electric vehicle is perfect for your specific requirements. EV Select compare electric vehicles battery electric range over various vehicle types. Within four clicks you can get the perfect luxury sedan able to drive your required distance on battery power.

CALCULATOR

EV charge cost

Unsure what the charging cost will be?

wattEV2Buy’s easy to use Charging Cost Calculator compare electric vehicles charging cost in your state and relate it to equivalent gasoline cost. The charging cost calculator also allows you to be specific and customize your electricity cost in kWh and provide results in miles and kilometers, making it usable all over the world.

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