Enovate Electric Vehicles
wattEV2buy explores the Dearcc Enovate electric car strategy and list the Enovate EV models, news, and sales in the growing EV market.
Dearcc which started in 2015 on of LeTV’s incubator projects launched its luxury EV brand ENOVATE on the 31st of July 2018 in Beijing. Enovate targets the medium to large luxury car segment aiming to build electric cars that will compete with Tesla with German quality. Enovate will launch 8 cars on three expandable platforms in the next five years with a sales target of 360,000 units.
The Enovate team mostly consists of members from SAIC Volkswagen, BMW, Volvo and Porsche:
CEO – Zhang Hailiang
CTO – Niu Shengfu
CMO – Xiangdong
CHO – Jindi
CFO – Chen Xiaobin
CPO Liu Yan
PRO – Zhao Huan
Design VP – Hakan Saracoglu – former Porsche designer who worked on the Porsche 918 Spyder and the 911 GT2 RS.
Dearcc has the following three electric vehicle production facilities:
Shaoxing – Production of passenger cars – Total investment RMB5.5 billion – Size about 1000 mu – Annual output 180,000 – Completion Phase 1 – 2019.
Ningbo Cixi – Production of Commercial Vehicles including Fuel Cell Vehicles – Annual output 60,000 from 2019.
Quanzhou (restructuring of Xihu Automobile) – Total investment is RMB3.263 billion – Size about 530 mu. phased to 60,000 vehicles per annum.
The Enovate strategy is named “DNA” and includes Fuel Cell Vehicles from mid-2019 and Solid State Batteries early 2020. The first vehicle will be an SUV debuting in October 2018. ENOVATE has no production permit yet and will produce through its production partner SOUEAST. ENOVATE developed a new intelligent digital architecture named iMA (Intelligent Modular Architecture). iMA integrates hardware, software, applications, and cloud services into four layers of content to enable platform-based technology sharing.
Enovate Electric Car Strategy in the news
Week 13 2019 Enovate breaks ground on EV plant
Week 31 2018 ENOVATE new EV brand launched
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