Enovate Electric Vehicles

wattEV2buy explores the Dearcc Enovate electric car strategy and list the Enovate EV models, news, and sales in the growing EV market. Dearcc which started in 2015 on of LeTV’s incubator projects launched its luxury EV brand ENOVATE on the 31st of July 2018 in Beijing. Enovate targets the medium to large luxury car segment aiming to build electric cars that will compete with Tesla with German quality. Enovate will launch 8 cars on three expandable platforms in the next five years with a sales target of 360,000 units. The Enovate team mostly consists of members from SAIC Volkswagen, BMW, Volvo and Porsche: CEO – Zhang Hailiang CTO – Niu Shengfu CMO – Xiangdong CHO – Jindi CFO – Chen Xiaobin CPO Liu Yan PRO – Zhao Huan Design VP – Hakan Saracoglu – former Porsche designer who worked on the Porsche 918 Spyder and the 911 GT2 RS. Dearcc has the following three electric vehicle production facilities: Shaoxing – Production of passenger cars – Total investment RMB5.5 billion – Size about 1000 mu – Annual output 180,000 – Completion Phase 1 – 2019. Ningbo Cixi – Production of Commercial Vehicles including Fuel Cell Vehicles – Annual output 60,000 from 2019. Quanzhou (restructuring of Xihu Automobile) – Total investment is RMB3.263 billion – Size about 530 mu. phased to 60,000 vehicles per annum. The Enovate strategy is named “DNA” and includes Fuel Cell Vehicles from mid-2019 and Solid State Batteries early 2020. The first vehicle will be an SUV debuting in October 2018. ENOVATE has no production permit yet and will produce through its production partner SOUEAST. ENOVATE developed a new intelligent digital architecture named iMA (Intelligent Modular Architecture). iMA integrates hardware, software, applications, and cloud services into four layers of content to enable platform-based technology sharing.

Enovate Pure Electric Models

Enovate Electric Car Strategy in the news

Week 13 2019 Enovate breaks ground on EV plant

Enovate started construction on its state of the art electric vehicle assembly plant in Changsha, Hunan, China. The total investment of the project is 5.1 billion yuan, covers a total area of ??500 acres, and includes a welding line, paint workshop and assembly plant. The factory is scheduled to be completed in November 2020. Once completed, the Changsha plant will have a capacity of 60,000 units per annum. 

Enovate’s EV strategy is to produce eight models by 2025. The eight models will consist of two passenger cars, three SUVs and three MPVs. The order book for the first model, a midsized SUV named the Enovate ME7 which is based on the iMA smart digital architecture, opens at the 2019 Shanghai Auto Show. Pricing for the ME7 is expected to be in the range of 300,000-500,000 yuan

Week 31 2018 ENOVATE new EV brand launched


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