Yulon Electric Vehicles
wattEV2buy explores the Dongfeng Yulon EV models, electric car strategy, and sales as it vies for a position in the fast-growing Chinese EV market.
The State-owned Dongfeng, one of the top four vehicle manufacturers, is China. It partners with various international auto companies, including the PSA Group, Renault, Honda, Nissan, and KIA. Most of the vehicles it manufacturers is in Joint Venture with these multinationals, except for the vehicles branded under the Dongfeng Fengshen, which is its own. The company was the largest auto company by volume in 2014.
Dongfeng Yulon is a joint venture between Dongfeng and the Taiwanese Yulon Group. Yulon also own the Taiwanese brand Luxgen. In 2017 the JV created a new brand, YU LU and released the Yu Lu microcar, the EV2, on the 18th of October 2017 as the first electric car for the JV. Dongfeng Yulon distributes all Luxgen’s models in China and is expected to bring the S3 EV+ and 7 MPV EV+ to China.