Dacia is a low-cost auto manufacturer based in Romania and owned by the French Renault
Group. Up to 2017, the company had no clear strategy on electric
vehicles and the only Dacia EVs on the roads were conversions by third
parties, such as the Dacia Logan EMC below. In 2017 Renault announced
that Dacia will produce low-cost EVs but has yet to clearly define the
Dacia EV strategy.
The Renault owned Romanian producer of low-cost vehicles, Dacia; this week indicated that it would also enter the market for alternatively fuelled vehicles according to a Romanian
publication quoting Renault Group’s Commercial Director Hakim Bouthera.
According to Mr. Bouthera Dacia needs to reposition itself as the
market changes away from combustion engines but should maintain its DNA
as producer of affordable cars. The Romanian EV market has
seen a steady rise in the adoption of electric vehicles, with April
2017 data showing a near three-fold increase in EV sales compared to the
same period in 2016. The April data shows that 548 EVs were sold at the
end of the month to only 195 in the same period of the previous year.
EVs now constitute 1% of registered vehicles in Romania with around
2,000 alternatively fuelled cars sold in the last three years. The
Romanian government supports the EV sector with a €10,000 (45,000 lei)
subsidy.
Dacia Electric Vehicles
Dacia Electric Car Strategy in the news
Week 28 2017 DACIA to produce low cost EVs
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