BYD AUTO EV STRATEGY
BYD Auto, based in Xi’an, Shaanxi Province China, sometimes referred to as China’s Tesla. The Chinese automaker and electronics company have been at the forefront of battery storage technology and solar power, providing it an edge. Berkshire Hathaway has a 10% shareholding in the company and Samsung invested around $449M for its rumored 4% shareholding. The company’s “Green Mobility” electric vehicle strategy is guided by it’s the 5-4-2 performance standard. Where 5 represents the maximum of 5 seconds acceleration from 0 to 100km/h (0-62 mph), four is for the number of wheels under power, and two is for fuel efficiency, determining the number of liters of gasoline maximum consumed for every 100 km traveled in a BYD car. The BYD Tang is the first vehicle produced according to the standards.
The BYD Yuan SUV will get an EV version, the BYD Yuan EV in the second half of 2016. BYD was the biggest EV maker in the world for 2015. Has a 7+4 strategy, where 7 is all the modes of transport and four all other off-road battery sectors.
BYD sold over 114,000 vehicles in total for 2016, of which 100,000 were New Energy Vehicles. The darling of the EV sector took a beating in the first half of 2017 as competition from JAC and BAIC added to operational woes. Underperformance forced management to focus on reshaping customer experience and service. BYD sold a total of 113,669 units (Including Denza) in 2017 and targets 200,000 units in 2018.
BYD’s new combustion vehicle, the MPV Song MAX listed in September 2017 will see a PHEV version released in 2018 and the new generation BYD Tang will be equipped with 2.0T plug-in hybrid system with a maximum power of 367kW and 0-100km/h acceleration of only 4.5 seconds will be available in the first half of 2018.
BYD EV MODELS
BYD Auto EV Sales
THE BYD ELECTRIC CAR STRATEGY IN THE NEWS
2018 Week 7 - BYD to assemble in India
Further afield BYD is set to construct an electric bus assembly plant in India at the cost of Rs2 billion. The 100-acre plant which is situated in Bidar, Karnataka will have an initial capacity of 1,000 units per annum and also build batteries for the local market. BYD and its local partner Goldstone Infratech will bid on tenders by 10 Indian cities to supply 390 electric buses in the coming months.
2018 Week 2 - BYD sets 2018 targets.
According to Reuters a forecast from the China Association of Automobile Manufacturers on Thursday predicted that EV sales would grow 40% on that of 2017, bringing forecasted total sales for 2018 to 1 million vehicles. Manufacturers such as FAW, BAIC, and BYD came out this week with their plans for 2018. BYD targets to sell 200,000 EVs in 2018 while BAIC will build on its success of 2017 by bringing five pure electric models to market. Read our full report on BAIC unseating Renault in the Top 3 EV companies and its 2018 plans here.
2017 Week 50 - BYD builds EV plant in Morocco
BYD announced the development of a battery and EV plant in Morocco. The plant will be the company’s first EV plant which produces passenger EVs outside of China.The company already opened a 400 unit electric bus plant in Hungary and has plans for electric bus plants in France and the USA while it will also produce electric service vehicles in Canada. The Moroccan plant will be built on a 50-hectare site in Mohamed VI Tangier Tech City, a joint development between the governments of China and Morrocco to build a North African Silicon Valey. The plant will employ 2,500 people and could be a springboard for supplying EVs to Europe.
2017 Week 39 - BYD wants to increase cash in loss-making Denza
In the wake of Tuesday’s announcement by an official of the Chinese Commerce Ministry that the country might give automakers a year extension to get their houses in order before implementing its aggressive push towards electrification, Automotive News China reported that Daimler is mulling an increase in its investment in its partnership with BYD. BYD and Daimler created a JV company, Denza, exclusively focusing on the manufacture of electric vehicles currently only produce one model, also named Denza. BYD called for an increase in investment to help the loss-making JV take advantage of the expected increase in EV sales over the next three years. It would be interesting to see if Daimler will increase its investment after reports on Wednesday indicated that a possibility exists that the Government will allow wholly-owned subsidiaries of foreign companies to operate in China. Up to know foreign carmakers were forced to operate in through JV’s such as Denza.
In related news, Reuters quoted BYD Chairman, Wang Chuanfu stating that he see’s a 100% shift to new energy vehicles by 2030. New Energy Vehicles is the accepted reference in China for electric and fuel cell vehicles, including mild hybrids which do not use plug-in charging.
2017 Week 35 - BYD profits dive on subsidy cuts
One of the world’s Top 3 EV producers, BYD Co., this week released disappointing first-half earnings. Twin contributing factors of a growing EV sector which in turn allowed the Chinese authorities to scale back its subsidy support are blamed for the drop in profits. BYD, who has been the undisputed leader in the worlds largest EV market has seen its position challenged over the last year with competitors eroding sales of BYD, illustrated in the table below. BYD, who is 10% owned by Warren Buffet, saw its profits slide from ~$320 million a year ago to $260 million in the first-half of 2018, or around 20%, a stark reversal from the 79% jump experienced in 2016.
In January 2017 the Government cracked down on the sector by capping the total subsidies available at the Local Government level at 50% of that of the Central Government, dropping the NEV subsidy by 20% effective 1 January 2017, and raising the technology threshold of distance per charge and energy consumption. The new subsidy at Central Government level is now 44,000 yuan ($6,333) for EVs with a range greater than 250km (156 miles), down from 60,000 yuan ($8,600). The subsidy for buses was capped at 300,000 yuan (43,000) down from 500,000 yuan ($72,000).
2017 Week 25 - BYD spins out battery division
SAIC, the state-owned top four Chinese auto manufacturer and CATL, top lithium battery manufacturer, this week established two joint venture companies in a bid to challenge Tesla’s dominance in the EV and Battery sectors. CATL and SAIC will play to their strengths in the separate JVs with CATL focusing on battery technology and SAIC on drivetrain development.
In a similar vein, BYD, the top-selling EV manufacturer in China for two years running has spun its battery division into a separate entity allowing it sell batteries to other Chinese and international auto manufacturers.
2017 Week 23 - BYD will bring a 7 seater SUV PHEV in 2018
BYD will bring a seven seater electrified SUV to market in 2018 named the Song 7, as it seats 7 people.
2017 Week 16 - BYD unveils BEV Song SUV version
At the Auto Shanghai Show, BYD revealed that it will bring a pure electric version of the Song SUV. The new model is named the Song EV300, a midsized SUV. The Song EV300 will have a range of 300km (188miles). Other specifications are as follow:
Acceleration: 0-100 km / h in 8.9s
Maximum power: 160 kW (218 bhp)
Max. Torque: 310 Nm and Charge time 0-70%: about 45 minutes
The company will also bring a plug-in hybrid version, the Song DM using dual engine technology. It is expected that the Song EV300 will be released in the second quarter of 2017. The Song DM with a 2.0L Turbo engine will have an electric range of over 100km (62mi).
2016 Week 45 - Electric Garbage Truck
The Electric Vehicle revolution is spreading to more vehicle types with both BYD and Vespa announcing exciting new all-electric vehicles this week. BYD USA introduced a 3.9-ton Garbage Truck in Phoenix this week. The truck is equipped with a 188kWh battery providing a 100-mile range and promises a 58% reduction in operating cost. Added benefits include less noise and air pollution in neighborhoods.
The scooter icon Vespa joined the electric motorcycle segment with its first all-electric scooter. The Elettrica Concept was unveiled at the Milan Motorcycle Show with production expected by late 2017.
2016 Week 35 - UBER partnership with BYD and Nissan in London
UBER announced on Wednesday that it would start a 3-month programme, observed by The Energy Saving Trust, to test the use of pure electric vehicles as Uber Taxies. Uber will partner both Nissan and BYD who will provide 20 Nissan Leaf’s and around 30 BYD e6s. The company already has many Toyota Prius owners providing the service and has partnered with other manufacturers, such as BMW who supplied 50 BMW i3’s for its South African fleet.
2016 Week 28 - Samsung acquire shares in BYD
Samsung announced this week that it would acquire a shareholding in BYD. The stake is rumored to be in the region of 4% for an investment of $449 million, although both companies declined to comment. BYD is currently in the process of raising $2.3 Bln in share capital. Warren Buffet is already a 10% shareholder in BYD, China’s electric vehicle leader and commonly dubbed the Tesla of China.
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