In what is perhaps the worst kept secret in the electric car industry, Apple is looking to introduce its own electric car in the short to medium term. The company has dropped a number of subtle hints regarding its interest in electric vehicles but so far there has been no official recognition that the project even exists. Historically the company has played the public relations market to a tee but many now believe the company risks been ignored by the sector and EV enthusiasts unless it is a little more forthcoming with information.
Is Apple actually building an electric car?
Commonly known as “Project Titan” Apple will be making use of its infamous “i” trademark when it finally launches the iCar. There have been rumours and counter rumours, lies and mistruths and all because Apple is reluctant to let anybody into the secret which is widely known throughout the industry. Over the last few months there have been rumours of high-level management changes, a slippage in timescale for the project although again we have no official confirmation or denials. (more…)