THE SWEDISH ELECTRIC VEHICLE MARKET H1 2017
Sweden EV Sales H1 2017, a summary
We look at the Top brands and models, the gainers and losers and how the battle between battery electric (BEV) and plug-in hybrid (PHEV) technologies play out in the summary of Sweden EV Sales H1 2017.
The highlights for Swedish electric car sales in H1 2017 was:
- Swedish EV Sales grew by 35.2% Year-on-Year or by more than 2,100 units over the same period in 2016;
- The Swedish EV sales got off to a great start in January setting the tone for the year. However, the following months saw the trend flattening off, albeit at slightly higher levels than 2016.
- Plug-in hybrid vehicles seem to dominate the Sweden EV market, commanding over 70% of total EV registrations in Sweden during the first half of 2017.
- Ten new models, most of them PHEVs, were available to consumers in this semester compared to the same period in 2016;
- Volvo, the Swedish automaker was the worst performing brand in its home market, losing 25% of its sales compared to 2016, falling out of the list of Top 3 EV brands in Sweden.
The Top Electric Vehicle Brands for 2017 H1 in Sweden
The Top 3 EV brands in Sweden for H1 2017 were VW, new entrant Mitsubishi and BMW. Most EV brands except Volvo and Peugeot showed gains in units sales compared to H1 2016. Hyundai entered the Swedish market with its Hyundai Ioniq BEV. Initial sales for the Ioniq was below average in a market which has a preference for plug-in hybrid electric vehicles. Toyota re-entered the market with the new Prius but failed to get the same traction as it did in other markets. Tesla and Mitsubishi nearly doubled their sales from 2016. Sweden is on of the few markets where Mitsubishi showed positive growth with the aging Mitsubishi Outlander PHEV in 2017 and now makes up 23.24% of all EV registrations in Sweden. BMW maintained its third overall position with the support of its 330e, 225xe, and X5 xDrive models, more than compensating for waning sales in the BMW i3 model series. VW held on to the top spot, mostly due to the VW Passat GTE which accounted for 25% of all EV sales in Sweden during H1 2017.
The Top Electric Vehicle Models for 2017 H1 in Sweden
Ten new EV models entered the Swedish EV market in the comparison between H1 2016 and H1 2017. Of the ten new EV models, eight were plug-in hybrids, and only the Tesla Model X made it on to the Top 10 list. Volvo launched two new plug-in models at the end of May in its home market, the Volvo XC60 T8 and Volvo S90 T8 PHEV. The XC60 sold 44 units and the larger S90 31 units. The Nissan Leaf still performed well considering the upgrade is expected early 2018. Most of the Mercedes-Benz models fared well except for its larger S550 and GLE550 models. The Daimler company could however not compete with its compatriot, BMW, who had more models in the smaller end of the scale. The BMW 330e, BMW i3, and BMW 225xe Active Tourer sold 813 units while the Mercedes-Benz B250e and Mercedes-Benz C350e could only muster a combined 130 units. The Tesla Model S still performed well in Sweden as opposed to the general trend where we see the sales flattening out in its main markets.
Summary of EV sales in Sweden for 2017 H1, the losers
Volvo was the big loser in Sweden during the first half of 2017 despite having a home ground advantage and bringing two new models to market, albeit only in late May. Volvo’s two mainstay plug-in electric cars, the Volvo XC90 T8 and Volvo V60 PHEV, lost nearly a third of their respective sales to brands such as VW, BMW, and Mercedes-Benz.
The battle between BEV and PHEV models in Sweden
Sweden has a definite preference for plug-in hybrid electric vehicles. Of the ten new models released since the first half of 2016 in Sweden, eight were PHEVs. A total of 5,850 plug-in hybrid vehicles were sold, comprising 72% of the market while only 2,301 pure electric models were sold during the same period. The percentage breakdown of PHEV to BEV in H1 2017 is very similar to that of H1 2016, explaining why most new models released in Sweden were PHEVs despite a halving of the rebate on plug-in hybrids.
In conclusion, even at a 3.4% of the national fleet (Q4 2016), electric vehicle sales in Sweden remains low compared to its neighbor Norway, which has an EV penetration of close to 30% (Q4 2016). The sluggish performance is linked to the Swedish EV incentive program which has been erratic, linked to a fixed amount of funding which has been depleted a couple of times. Also, the Swedish EV buyer does not get his/her rebate at the point of sale. The Swedish Transport Agency contacts owners after the purchase of the vehicle requesting the completion of a paper process after which they receive the rebate. The rebate of 40,000 kroner (~ $4,500) applied to BEVs and PHEVs up to October 2016 at which time it was halved for PHEVs.
Detailed breakdown of all electric vehicles sold in Sweden for the first half of 2017
Base data supplied by EV Sales, all calculations, and data representations by wattEV2Buy.