Summary of USA EV Sales H1 2017
The highlights for USA electric car sales in H1 2017 was:
- USA EV Sales grew 39% Year-on-Year or by more than 25,000 units over the same period in 2016;
- BEV outsold PHEV by a marginal 6.7% while having fewer models than plug-in hybrids;
- Ten new models, most of them PHEV’s, were available to consumers in this quarter compared to the same period in 2016;
- We saw no changes in the Top 3 EV Brands in the USA.
The USA Top Electric Vehicle Brands 2017 H1
There are no surprises in the Top 3 EV brands with Tesla holding on to its lead over GM due to a 24% rise in Tesla Model X sales. GM could not dethrone Tesla even with a new model, the mass-market Chevrolet Bolt EV up its sleeve. Improved sales in the 2nd Quarter from the Ford Fusion Energi and C-Max Energi helped the brand retain its third position fighting off the strong performance of Toyota with the new Toyota Prius which was placed third at the end of the first quarter.
Most brands showed improved sales growth over the first half of the year with only Ford, Volvo, and Mitsubishi showing declining sales. The Volkswagen Group showed a declining trend as the year progressed and mustered the lowest growth. The declining fortunes of the German automaker can be attributed to the Volkswagen e-Golf not being able to compete on range with the new mass-market Chevrolet Bolt being sold in the same price bracket. Chrysler showed the highest growth after Toyota buoyed by the new Chrysler Pacifica and great specials on its compliance car, the Fiat 500e. The results might have been better for the US automaker, but the Chrysler Pacifica launch was delayed and then impacted by recalls and plant closure due to battery problems.
The USA Top Electric Vehicle Models 2017 H1
Most of the existing models showed growth lower than the overall growth due to the big number of new models to the market. Surprisingly the Ford Focus and Fiat pure electric models outperformed the market showing that the public is becoming more comfortable with range issues and the continuously improving charging infrastructure is starting to have and effect on top of the financial incentives making EVs appealing.
The USA Worst Electric Vehicle Models 2017 H1
European plug-in vehicles were the biggest losers in this half of 2017 with a number of the luxury PHEV models losing big. Volvo and BMW saw some of their relatively new models losing steam. Both the BMW x5 xDrive and Volvo XC90 T8, released in 2016, lost market share in favor of the Tesla Model X. The Tesla Model S sales have flatlined although it remained the top selling BEV model. It will be interesting to see how the new Daimler Smart ForTwo ED fares in the second half of 2017. The German automaker is relaunching the brand as electric only in the USA and Canada from this summer and will offer a slightly improved model at a marginally reduced $23,800 starting price before incentives.
The battle between BEV and PHEV models
Battery electric vehicles are still maintaining its lead over plug-in hybrids albeit at a lower margin. BEVs took six positions in the Top 10 EV sales for the USA in the first half of 2017. The ever increasing number of plug-in models benefits the technology in the short term as it competes with only a handful of pure electric models. The Plug-in hybrid category benefited mostly from the release of the new Toyota Prius and to a lesser extend the Chrysler Pacifica. The Tesla Models X and S constitute nearly 44% of all BEV models showing the company’s dominance in the sector. The commanding position will improve even more with the release of the Model 3 in the second half of 2017 which might add about 40,000 units depending on the production ramp-up. The release of the Tesla Model 3 and new Nissan Leaf, expected by the end of the year, should help pure electric vehicles outperform the more dirty plug-in hybrids in the second half.
Detailed breakdown of all electric vehicles sold in the USA for the first half of 2017