Lucid Air announces competitive pricing

One of the few company’s being called a Tesla killer with a shot at it (however distant), the San Francisco-based Lucid Motors, today announced the pricing for its base model.

The base price for the Lucid Air will be $60,000 before Federal ($7,500) and State incentives, which compares extremely well with luxury ICE and PHEV vehicles such as Volvo, BMW, and Mercedes and delivers a superior performance being a fully electric vehicle. Some in the media billed the Lucid Air a Tesla Killer, much like Faraday Future also claimed, although FF’s claim seems very much like hot air then walking the talk. At least Lucid Motors management, beginnings, and the business plan seem much more grounded, and delivering an electric vehicle with a range of 240 miles below the Model S 60 which start at $68,000 for 218 miles seems like an aggressive shot across the bow. Lucid Air started off as Atieva, a developer of battery systems for electric vehicles.

The features of the base model are listed as:

  • 400 horsepower;
  • Rear Wheel Drive;
  • Autonomous Drive ready, although no indication of the ability itself;
  • 32 cubic feet storage from two trunks;
  • 12-Way front seats;
  • Multi-lens LED headlights;
  • Four screens, three with interactive touch surfaces;
  • 5-seat configuration;
  • Ten advanced airbags;
  • Aluminum roof;
  • 19-inch wheels;
  • Ten speaker audio system;
  • over the software updates, similar to what Tesla offers.

The Lucid Air will be available in a number of options, all the way to what was presented in its Alpha show car, allowing it to compete in the large luxury car segment. The complete package will cost north of $100,000 and although final options were not released the company provided a glimpse on some of them, being:

  • 315 mile and 400-mile battery options;
  • All wheel drive twin motor configurations up to 1,000 horsepower;
  • Fully active suspension;
  • Glass canopy roof;
  • Rear executive seats with a 55 degrees recline;
  • 22-way front seats with massaging, heating, ventilation and dynamic bolsters;
  • 21-inch wheels;
  • 29-speaker audio system;
  • expanded leather trim.

The first 255 cars of the line will be Launch Edition vehicles, priced at over $100,000 and will also have unique colors and badging, signifying their special nature. 

It will take a lot to be a Tesla Killer in our viewpoint, but at least Lucid Air provides the consumer more options. No indication of a launch date has been provided, but interested customers can reserve a base model at $2,500 and the Launch Edition at $25,500 on the company’s website.

 

 

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