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German ev-sales-april-graph

The pace of German electric vehicle sales just keeps on accelerating as the country’s April EV sales jumped 119% compared to the previous April, bringing the year-to-date increase to 82%, up from 77% in March. Battery Electric Vehicles (BEV) maintained a slight lead over Plug-in Hybrid Electric Vehicles (PHEV) with 6,843 units sold vs. 6,728. Plug-in Hybrids were, however, the leading technology for the month of April with wattev2buy-german-ev-sales-april-17-brands-1,953 units sold vs. 1,587.

The Top EV brand in Germany is BMW, taking the crown from VW. The BMW i3, which kept on to its second position overall and the BMW 225xe Active Tourer accounted for nearly 80% of the German automaker’s total sales. Significant of the BMW i3 sales is that the consumer is shifting away from the i3 REx range extended PHEV, last years preferred variant, to the pure electric version. The ratio in 2016 was 474 i3 REx to 216 i3 BEV vs. 897 BEV to 551 REx now. The shift towards the pure electric version is an indication that consumers are getting more comfortable with the technology and that range anxiety is becoming less of a deterrent. Surprising is that Nissan lost a lot of ground in Germany, this was due to the fall in Nissan Leaf sales. The popular, yet dated Leaf, has been able to hold its commanding position in most other markets, so we have to ask the question if Germany is a sign of what’s to come. Nissan teased some pictures of the new Leaf, expected in 2018 this week. The VW brand was one of the other losers for the year-to-date, mostly due to falling Volkswagen Golf GTE and e-Golf sales. The new Renault Zoe Z.E. 40 was the most popular car in February and March but lost ground in April to the BMW i3, Audi A3, and Mitsubishi Outlander.

Smaller and cheaper models remained the top performers in Germany, but new models such as the Opel Ampera-e (rebadged Chevrolet Bolt), Hyundai Ionic and Mini Countryman SE ALL4 has yet to perform. In the luxury segment, Mercedes-Benz outsold Volvo, BMW, and Audi. Tesla remained the best performer in the luxury segment, maintaining its position, owning 10% of the total electric vehicle market in the country. The Toyota Prius, a top performer over the last couple of months in the USA and Japanese markets, is not yet available in the German market and it is unclear if it will be available here.

At this rate, Germany is expected to surpass its 2016 record with about four months to spare, a great achievement for the electric vehicle sector, boding well for global EV sales in 2017.

Please feel free to use the comment section below to share your thoughts on the German EV market and available models.

 

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