TATA ELECTRIC VEHICLES
Government policies to combat rising pollution in India is driving Tata to shift its focus toward electric vehicles and plug-in hybrids. Tata who also owns Land Rover and Jaguar is now working on partial hybrids and fully-electric systems for its future range of passenger and commercial vehicles, despite Tata’s reliance on diesel-powered models. Tata has been in experimentation with EV’s for some years; programs included the Vista EV program in the UK. The company is also commissioning a battery assembly pilot line in Pune as part of this realigned strategy. The first Tata Electric Vehicles is expected to be the Tata MegaPixel REEV (Range Extended Electric Vehicle) rumored to be launched late 2016.
TATA EV MODELS
TATA EV SALES
Go to our detailed breakdown of Global EV Sales to see how the TATA EV strategy fares to its competitors in the fast-growing EV market.
TATA ELECTRIC CARS IN THE NEWS
2017 Week 24 - New EVs Announced
This week saw the announcement of four new EV models by Audi, DS Auto, Tata Motors and Hyundai. The four brands will release electrified versions of existing model ranges as they rush to enter the market.
Audi announced its intentions to launch an electrified version of the Q2 SUV for the Chinese market. The Q2 will compete with the BMW Brilliance X1 which is also specifically produced for the Chinese EV market.
PSA Group’s luxury brand DS announced that it will release an all-electric vehicle or PHEV every year from 2019 starting with the DS7 Crossback. In other news, PSA Group and Changan deepened their relationship in China with the intent to jointly develop electric vehicles in a similar fashion as the VW JAC JV announced earlier this month.
Tata Motors will enter the India market with an electric version of the Tata Tiago hatchback. The Tiago will be Tata’s first production EV. In 2015 the market speculated that the Indian company was to bring the Tata Megapixel to market in 2016 as its first EV but market conditions did not favor EVs at the time. The Indian Government has since embarked on a drive to change to 100% EV in 2030.
Hyundai revealed its latest EV, an electric version of the Hyundai Kona SUV. The car is expected to reach the market late 2018 and will be unveiled at the Frankfort Auto Show in September 2017. Although no specifics has been revealed the Kona is expected to have a range of 217 miles from a 50kWh battery and will be priced below $40,000. In related news, the Korean company announced that it will increase production of the popular Hyundai Ioniq with 50%.
2017 Week 3 - Indian tycoon announces his interest in an electric vehicle for India
Bloomberg reported that the JSW Group’s owner and Chairman, Sajjan Jindal, announced in Davos, Switzerland his intention to enter the Indian Electric Vehicle market by 2020. The metals tycoon expects the Indian government, like many other governments, will promote EVs once it’s more affordable. Although India has some large automakers such as Tata and Mahindra, which is a contender in the Formula E Series, the country is significantly lagging its neighbor China, the world’s largest EV market. India had only around 6,000 electric vehicles registered at the end of 2015.
2016 Week 45 - Jaguar developing crossover electric vehicle
1. The Daily Telegraph reported that Jaguar Land Rover is expected to introduce its first electric vehicle as early as the coming week during the Los Angeles Auto Show. The Tata-owned company is expected to launch a Crossover vehicle to enter the fast-growing electric car segment and to comply with ever increasing regulations to lower its emissions. Although a latecomer to the market, Jaguar is clearly eager to enter the sector and signaled its intentions by entering a team in Formula E series earlier this year.
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