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The Porsche Electric Vehicles strategy centers around the Mission E, which will include an 800kW fast charging network, charging its large battery pack in 15minutes. The Mission-E is expected to roll off the production line in 2019 and is the company’s all-electric answer to Tesla. Porsche, a Volkswagen Company also supplied the Mission E platform to other subsidiaries of the German automaker, including Lamborghini for its electric vehicle models.














Go to our detailed breakdown of Global EV Sales to see how the Porsche electric car strategy fares to its competitors in the fast-growing EV market.



2017 Week 30 - Porsche leaves LeMans to join Formula E

While the 3rd season of the Formula E is ending this weekend in Montreal, Canada with Renault e.dams set to win it for the third season in a row, two racing car heavy weights this week announced that they would join the series in the 6th season from 2019. Porsche announced this week that it would quit the Le Mans race and join Formula E, following sister company Audi who left the well known 24-hour race in October 2016. The other automaker to join the Formula E circuit was Porsches’ German compatriot and recent Formula 1 champion, Mercedes, who also announced this week that it will join the 2019 series, leaving the Deutsche Tourenwagen Masters to help with funding its participation in the emerging EV racing franchise.

2017 Week 26 - Half of all Porsche models to be EVs by 2023

CEO of VW Group company Porsche, Mr. Oliver Blume said that half of all Porsche models would be electric by 2023. The Porsche Mission-E is expected in 2019/2020, followed by a BEV SUV Coupé. Porsche is preparing for the production of 60,000 electric vehicles per annum at its Zuffenhausen assembly plant.

2016 Week 52 - Lamborghini to build an EV on Porsche's Mission E Platform

Lamborghini, a Volkswagen company, announced this week that it plans to include a PHEV version of its first SUV since the LM002, the Urus when its released in 2018. The auto manufacturer is also rumored to work on an all-electric vehicle, named the Vitola, which will use the Porsche Mission E platform.

2016 Week 51 - Porsche ranks second in consumer survey

Tesla voted the consumers darling in the Consumer Reports Annual Owner Satisfaction Survey with 91% Tesla owners responded with a “Definitely yes” when asked if they will buy the brand again. Second with only 84% was Porsche. The bottom quartile included brands such as Jeep, Nissan, Fiat, and Volkswagen, which dropped eight places. The survey included over 300,000 vehicles. Can the States who is refusing Tesla’s direct selling model, naysayers, and auto dealers refusing to get behind electric vehicles please respond to this?

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2016 Week 48 - Mission E Sales Targets

1.  Porsche released its sales targets for its new Mission E electric vehicle. Reuters reported that the automaker plans to sell 20,000 units of the Mission E per annum from 2019 onwards and that it requires sales of at least 10,000 units to break even.

2016 Week 38 - Paris Auto Show

1. The highly anticipated Paris Auto Show starts this week, and the event is expected to deliver some huge announcements for the electric vehicle market. We have reported earlier on Mercedes’s expected launch of an all-electric sub-brand, which includes the introduction of a plug-in pick-up, and BMW‘s executive not attending the event to trash out is electric vehicle strategy. Other brands to watch include VW‘s hyped-up mass market EV with a range of over 300miles expected in 2020, Porche’s new Panamera PHEV and Citroen‘s new Experience concept car. Various company’s such as Ford and Rolls Royce will not attend the smaller than usual event.

2016 Week 37 - 2018 Panamera 4 E-Hybrid

1. Porsche unveiled the ‘2018 Panamera 4 E-Hybrid’, a new PHEV with more electric range than the 2013 model which had a 9.4 kWh battery pack for up to 20 miles/32km on the NEclassificationion. The 2018 Panamera 4 E-Hybrid, is equipped with a 14.1 kWh liquid-cooled lithium-ion battery for up 31mi / 50 km on the NEDC classification.

In all-electric mode, the vehicle’s top speed is limited to 140 km/h (87 mph) compared to its gas-powered top speed of 172mph / 278km/h with its 2.9-liter twin-turbo V6 (330 hp and 331 lb-ft).

Level 1 Charging 3.6kW onboard charger in just 5.8 hours to fully charge via a 230-V, 10-A connection.

Level 2 Charging through the optional 7.2 kW on-board charger and a 230-V, 32-A connection charges in just 3.6 hours. The charging process can also be started using a timer via Porsche Communication Management (PCM) or the PorscheCar Connect app (for smart phones and Apple Watch). Moreover, the Panamera 4 E-Hybrid is fitted as standard with auxiliary air conditioning to cool or heat the passenger compartment during charging.”

Extra features include – PorscheCommunication Management (PCM) or the PorscheCar Connect app (for smart phones and Apple Watch). The 4 E-Hybrid is fitted with auxiliary air conditioning to cool or heat the passenger compartment during charging.

2016 Week 30 - Mission E Strategy

 1. VW Porsche is taking the fight to Tesla by aggressively entering the Electric Vehicle market. To support its Mission E strategy, the company announced that it is creating 1,400 jobs to ensure it reaches its target of a Tesla fighting all electric vehicle by 2020. Porsche will create a further 350 digital experts to develop mobility concepts and unlock new business areas.


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