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As part of the Renault-Nissan Alliance, the company had set an electric path as far back as 2006 when it announced its offensive in the sector the company doubled down betting big on EV after the success of the Leaf. EV’s and autonomous driving is central to its aspirations. The Japanese company up to 2015 cumulatively had the highest electric vehicle sales of all automakers. Sales of the Leaf has been declining since 2015 due to its competitors finally catching up with pure electric models of their own.

In 2014 the Renault-Nissan Alliance re-evaluated its strategy to produce its batteries through its joint venture with NEC Corp of Japan. The company decided to source lithium batteries from third party suppliers. LG-Chem of Korea is currently the largest supplier of lithium-ion batteries to the Alliance. 

The Company’s strategy includes fast charging capabilities, through a joint venture with eVgo. At the end of 2015, the Company and BMW partnered to deploy fast charging stations for the Leaf and BMWi3 in America, named Greenlots, providing 50kW CHAdeMO and SAE Combo connectors.

Nissan aims to share a common EV platform with its alliance partners, Mitsubishi and Renault to drive cost and prices down by about 20% for a target price of $17,000. The result of the strategy is that the three automakers will share the new Leaf platform from 2018 onwards.





EV Van



Hatcback EV



Concept EV



Concept EV



Concept FCEV SUV


Go to our detailed breakdown of Global EV Sales to see how the NISSAN electric car strategy fares to its competitors in the fast-growing EV market.



2017 Week 29- New Nissan Leaf here in September

Nissan announced that the new Nissan Leaf would be released on the 6th of September. New EV model releases have become as anticipated and high profile as smart phone releases some years back. With the date nearing Nissan has been releasing teasers about the long awaited new Nissan Leaf. The latest teaser revealed that the Leaf would have an e-Pedal, or for the novice, just one pedal to accelerate and break. Breaking is done by taking your foot off the pedal, activating regenerative breaking. The technology was first used in the Tesla Model S and then in the BMW i3 in 2014. Previous teasers indicated that the Leaf would have some autopilot functionality.


2017 Week 28 - Nissan developing EV to comply with China ZEV program

The Nikkei Asian Review reported this week that Nissan Motor of Japan is developing a low-cost EV for Chinese cities which is expected within fiscal 2018, citing the automakers CEO, Mr. Hiroto Saikawa. The car is expected to be a pure electric A-class able to travel short distances priced at half the cost of a Nissan Leaf or around 1.5 million yuan ($13,200). The new city car will share its platform with other Nissan Alliance members Renault and Mitsubishi and produced at local partner Dongfeng to keep cost in check. Renault is developing its own EV on the same platform for the Chinese market, the Kwid crossover expected in the Chinese market by 2019.

The Chinese Governments aggressive electric car quotas are forcing international automakers to fast track electric vehicle plans for the country, fearing penalties such as losing their production licenses. The Chinese Government is expected to implement requirements from 2018 which will force auto companies to sell electric cars to generate ZEV credits. Automakers are complaining that the targets are impossible to meet and will disrupt their businesses. Reuters this week reported on a letter seen by it where auto companies wrote to the China’s Ministry of Industry and Information Technology in June 2018 asking for concessions on the planned initiative. The companies requests include asking for a delay of the program by a year, softening of the penalties and an equaling the requirements for local and international players.


2017 Week 23 - Renault Chairman sees autonomous vehicles before EVs

Nissan-Renault Chairman, Carlos Ghosn commented at a press conference in Australia that he sees autonomous vehicles as the next big thing before the environment for EVs become conducive to large scale adoption. “In the next five years, most of the cars will be with some capacity of autonomy. The premium market is going to be totally autonomous.” Mr. Ghosn said.

2017 Week 23 - Renault Chairman slams Oz's lack of support for EVs


Longtime Nissan-Renault Chairman, Carlos Ghosn, this week commented that he does not see electric vehicle adoption equal to that of other nations soon. The Australian Governments lack of support for the sector has received widespread criticism from the auto sector recently. Mr. Ghosn was quoted by Australian publication, Drive, saying “The subsidies are important to jump-start the technology and help the technology reach a new level. I understand that your government is going to issue a new policy. I will be waiting [to see] what are the components of this policy.” Earlier this year Nissan Australia CEO Richard Emery lashed out at the Australian government over a lack of support for the EV sector, describing his dealings with the industry as ‘amateur hour.’

Other automakers have shared the same sentiment, this week BMW country chief, Mark Werner, according to Car Advice said at the launch of the plug-in hybrid 530e iPerformance that the government has “stuck their collective heads in the sand.” “Our government is so far behind in their view of climate change,” he said. “Australia has shocking emissions levels. Worse than what we would call non-industrialised or third-world countries.”

EV sales in Australia totaled less than a 1,000 vehicles in 2016, while the smaller neighbor, New Zealand sold close to 1,500 in the same period.

2017 Week 10 - New Nissan Leaf, finally

Although light on new commercial electric vehicles the Geneva Motor Show this week offered some great eye candy in the form of new concept vehicles, which included:

Nissan announced the unveiling of the new version of its popular Leaf EV expected in September, with commercial sales shortly after that. The Leaf is expected to have a range of 200 miles and some autonomous driving ability through its ProPilot system.

Techrules from China unveiled their four wheels three seater production sportscar, the Techrules REn, which features range extender technology

2016 Week 51 - Nissan performs badly in consumer survey

Tesla voted the consumers darling in the Consumer Reports Annual Owner Satisfaction Survey with 91% Tesla owners responded with a “Definitely yes” when asked if they will buy the brand again. Second with only 84% was Porsche. The bottom quartile included brands such as Jeep, Nissan, Fiat, and Volkswagen, which dropped eight places. The survey included over 300,000 vehicles. Can the States who is refusing Tesla’s direct selling model, naysayers, and auto dealers refusing to get behind electric vehicles please respond to this?

Consumer Survey wattev2buy

2016 Week 45 - Los Angeles Auto Show


1. Although not as electric vehicle focused as the Paris Auto Show earlier the year, the Los Angeles Auto Show to be held this coming week promises to provide further insight in how automakers gear up for their respective electric vehicle strategies. Vehicle Manufacturers to keep an eye out for is Hyundai, Land Rover, GM, Tesla, BMW, Mercedes, and Nissan. Market commentators will also be looking at how some manufacturers utilise the low fuel cost environment to bring more SUV’s and crossovers to the market. The consumer’s appetite for these vehicles in the low fuel environment has long been the Achilles heal for the addition of EV vehicles, adding to an ever increasing glut of sedan vehicles.

2016 Week 44 - Nissan Chinese Strategy

Reuters quoted Nissan CEO, Carlos Ghosn on Thursday announcing that the company has a goal of an $8000 EV for China. The ambitious goal is made possible by the aggressive EV subsidies of the Chinese Government according to Ghosn, speaking at an industry event in Paris.

2016 Week 44 - Nissan Note e-Power a step backwards

Nissan launched its latest electric vehicle the Note. Reaction to the Note was muted from the Electric Vehicle community as the Nissan Note is seen to be a step back from the Leaf. The reason for the muted reaction is based on the e-Power technology driving the Note. The e-Power technology is a fuel based generator powering the vehicle, which is ultimately a hybrid, still contributing to greenhouse gas emissions, very similar to the BMW i3 REx. The significance of the e-Power system is that it is different from hybrid vehicles where a combustion engine powers the wheels, the e-Power is a full-electric drive, providing the torque associated with EV’s.

The Note e-Power is an electric car with a gas generator. Note (excuse the pun) that the Nissan Note does not have a plug port as the battery is charged from the engine. The battery is only 1/20th the size of the Nissan Leaf battery. The Note is only for the Japanese market.

2016 Week 44 - Nissan supports USA Charging Corridors

Reuters reported on an announcement by the White House that it will establish 48 EV Charging corridors, comprising 25,000 miles across 35 States with the support of Utilities and vehicle manufacturers. The initiative will allow for charging stations every 50 miles. The press release goes further by identifying specific State programs to support the adoption of electric vehicles, including California’s commitment to have 5% of all public parking to include charging stations. Car manufacturers supporting the initiative includes BMW, Nissan, and GM.

2016 Week 37 - Sales record



1. The RenaultNissan Alliance announced that it reached a new milestone by selling its 350,000th electric vehicle since the launch of the Nissan Leaf back in 2010, thereby maintaining its position as the global leader in the sector. The Alliance also achieved a historic milestone by selling 100,000 electric vehicles in one year. Renault sold its 100,000th electric vehicle since the introduction of the Renault Kangoo delivery van in 2011. The Alliance electric vehicles include the Twizy, Kangoo, Fluence, Leaf, and e-NV200.

2016 Week 35 -Uber

 1. UBER announced on Wednesday that it would start a 3-month programme, observed by The Energy Saving Trust, to test the use of pure electric vehicles as Uber Taxies. Uber will partner both Nissan and BYD who will provide 20 Nissan Leaf’s and around 30 BYD e6s. The company already has many Toyota Prius owners providing the service and has partnered with other manufacturers, such as BMW who supplied 50 BMW i3’s for its South African fleet.

2016 Week 27 -Eaton


1. Nissan and Eaton installed an Energy Storage Solution in France, created from “second life” Nissan Leaf batteries. Nissan installed the Energy Storage Solution at WEBaxys, a data center.

2016 Week 26 - USA Sales

3. USA EV sales figures for June 2016 released this week included Nissan and BMW data. Nissan Leaf sales are down 47% for the year to date. BMW announced the i3 had a 10.3% rise in June 2015, yet the model still lags 35% for the year to date. The BMW i8 showed a massive 23% gain compared to June 2015 and is down 15% for the year to date.


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